Dug into Paras Pharma after a founder told me. OTC pharma market was crowded but most products were general use. They targeted very specific problems & built a 500cr co Moov - back relief Krack - foot cracks Itchguard - rashes Ring Guard - ringworm
His point was how there is still so much scope for innovation & market capture in beauty & personal care industry. Btw, Sequoia was an investor in Paras. Exited when RB bough Paras in 2010
@vivekraju93 @TheHardCopyCo did a great story last year on the insights behind these Paras brands. thehardcopy.co/lessons-for-co…
@vivekraju93 We are building products in the sexual wellness category,with the same thought.To borrow from Piyush Pandeys line for Asian paints " har ghar kuch kehta hain" similarly for us every product has a story. @saumyakedia1
@vivekraju93 True of most incumbent businesses outside of beauty space. Balaji Wafers, Eveready, Asian Paints, MRF and also of new age startups in the D2C space. Distribution will be the key moat.
@vivekraju93 Admirable. People who say it can't be done should not interrupt those who are doing it.
@vivekraju93 what a great thinker ..to identify common pain points and find solutions and make them house hold names.