Analogies are your friend.
Comparisons make abstract concepts click. Example: “Mitochondria = powerhouse of the cell.”
💬 What’s your favorite analogy in science?
🔁 Save this and follow for weekly science communication tips.
Clarity beats complexity.
If your reader has to re-read a sentence to understand it, you’ve already lost them. Make your point obvious the first time.
💬 What’s one scientific phrase you wish more people explained clearly?
🔁 Follow for more Pipette Tips every week!
A visual beats 500 words.
The brain processes images faster than text. Use figures, charts, or sketches to make your science stick.
💬 What’s one figure you could turn into a standalone post?
🔁 Follow us and make your work more visible.
Don’t start with the method.
Hook first, then details. Lead with why your research matters, then explain how you got there.
💬 What’s the most exciting part of your project? Start with that.
🔁 Hit follow for tips that help you tell better science stories.
Ditch the jargon.
Technical terms alienate non-specialists. Use plain language so your work resonates with more people.
💬 What’s one word you always have to explain to others?
🔁 Follow for weekly #PipetteTips that bridge the gap.
A weak title goes ignored
Your title is 80% of your impact. Great titles create curiosity and promise value.
💬 Want feedback on your title? Drop it below and let’s workshop it.
🔁 Save this and follow for more tips that grab attention.
Clarity Wins
If you try to explain too much at once, people retain nothing. Focus on a single, strong message.
💬 What’s your core message in your latest post or paper?
🔁 Follow for more weekly #PipetteTips on clear science communication.
First impressions happen online. When someone Googles your lab, what do they find? A good site clearly shows your work, publications, and contact info. It’s your hub for collaborators, funders, and students. Social posts fade. A website gives you control. Is your lab ready? 🧪
Linktree ≠ Website. Scientists using Linktree are like publishing only in the Methods section: limited, impersonal, and no trust. A personal/lab website offers: ✅ Central hub for research/media, ✅ Control over storytelling. Follow us for more scicomm tips
“Who am I to talk about this?”
If that’s stopped you from posting, you’re not alone.
Impostor syndrome is loud in academia.
But you don’t need to be a prof to share your work.
Start messy. Start with your “why.”
You’re more ready than you think. 💬
#SciComm#PostgradLife
Your science deserves to be seen, understood, and supported!
If you’re wondering where to start:
📋 We made a free checklist to help you audit your own communication presence. buff.ly/3NXwGqf
Whether you work with us or not, it’ll make a difference.
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