We All Need Words @weallneedwords
Branding without the blah. weallneedwords.com London Joined August 2009-
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Tell the Prime Minister to cancel the new coal mine. Petition: act.gp/3HgJd8c
The English department's IT team trying to explain the password policy to faculty in language they understand
One of our clients is looking for good (and not corporate) freelance copywriters in the US and Germany. Can anyone recommend any? Ta.
What Moses would see on Mount Sinai in 2020 if, erm, God was a management consultant. The C of E’s new vision (or something like one):
What Moses would see on Mount Sinai in 2020 if, erm, God was a management consultant. The C of E’s new vision (or something like one):
I feel strongly that the word zoology should be spelt zooology.
One of my favorite pieces of editorial guidance of all time, from the moving remembrances of John Homans at @NYMag: "Take some fucking words out,” he shouted at a writer. “It’s like a fucking Victorian living room in there.”
How to write on social. This thread is a good piece of writing. (Worth reading their other posts too. They’re consistently good at looking after their people and customers.)
How to write on social. This thread is a good piece of writing. (Worth reading their other posts too. They’re consistently good at looking after their people and customers.)
Fatuous slogan full of sound meaning nothing. Get me rewrite.....#StayAlert #Covid_19
Many of the UK government’s bigger ‘nudge’ lines have been good so far. But these newer ones are starting to sound like an A/B test brainstormed in a focus group. In North Korea.
Many of the UK government’s bigger ‘nudge’ lines have been good so far. But these newer ones are starting to sound like an A/B test brainstormed in a focus group. In North Korea.
No, Disney, that's not how hashtags work
A non-essential word or two from us. How getting tone your right on social is hard at the best of times. And now, well: weallneedwords.com/coronavirus-an…
This Doncaster Council thread looks totally random but makes its point brilliantly thepoke.co.uk/2020/04/06/thi…
New work by us for the National Gallery. weallneedwords.com/our_works/the-…
Load this into a firehose and spray it all over Twitter and the world
Load this into a firehose and spray it all over Twitter and the world
It’s quite reassuring to know that an assistant professor of behavioural science has published research on “pseudo-profound bullshit”. theguardian.com/lifeandstyle/2…
.@weallneedwords' Rob Mitchell: why does tone of voice always get forgotten in a rebrand? bit.ly/2O9y0MP

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