Resh Sidhu @webkitten
Building the Future of AR, AI & Smart Glasses | Global Director, Snap AR Marketing & Arcadia Innovation Studio | Adweek Creative 100 reshsidhu.com New York, USA Joined February 2009-
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Must-watch from @bilawalsidhu: The AI Primitives You Need To Know - From photogrammetry → Gaussian splats → hybrid workflows, this is the new creative stack shaping the future of media. #ai #spatial #design Watch here: youtube.com/watch?v=4NqhYr…
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We work on the coolest AR projects @Snapchat and with the best brands @McDonalds - Bring ‘McDonaldland’ to Life in AR wersm.com/snapchat-and-m… via @WeRSM
McDonaldland is BACK🍟 This summer, @McDonalds + my team at Arcadia (@Snap innovation lab) turned 14,000+ restaurants into AR playgrounds—featuring 6 wacky AR games + live AR mirrors. See you inside McDonaldland 🔗 adweek.com/brand-marketin… #McDonaldland #SnapAR #ArcadiaMagic
Thrilled our session “Everything, Everywhere, All the Time: Creativity Unbound” is up for #SXSW2026! 🚀 With @WeAreRazorfish Anthony, @Adobe Chris & @Caltech Spiros we’re diving into AI, spatial tech & predictive design Vote here 👉 participate.sxsw.com/flow/sxsw/sxsw…
Resh Sidhu retweeted
Thinking about the future? So is Snap co-founder and CTO Bobby Murphy. We found him at @ARealityEvent #AWE2025 and got his thoughts on Snap Spectacles. Apply for the Spectacles Developer Program and start building today: bit.ly/SpecsDevProgram
Resh Sidhu retweeted
Resh Sidhu retweeted
Ori Inbar's opening keynote recording from #AWE2025 is now available on our YouTube channel. You can take a look and see how he kicked it off with a perfect pool shot! youtu.be/SxcPKN3Qs6M @comogard @Snapchat @Spectacles
Resh Sidhu retweeted
BREAKING: the company behind Snapchat says it will launch fully standalone consumer AR glasses, called Specs, in 2026: uploadvr.com/snap-specs-con…
Resh Sidhu retweeted
Missing #AWE2025? Here’s Scott Myers, our VP of Hardware Engineering, with today’s TLDR.
Resh Sidhu retweeted
👓 Snap CEO @evanspiegel at #AWE2025: AR isn’t just tech—it’s a design philosophy. ✅ On-device LLMs ✅ Snap OS + WebXR ✅ Dev tools: 3D API, speech API, fleet mgmt ✅ Real-world use: translation, repair, learning, games @SnapAR, @Spectacles
Resh Sidhu retweeted
The stage is set and rehearsals are done. But hold up... is that a pool table? and Spectacles? 👀 What exactly has Ori been cooking? 🎱🔥 @Spectacles @SnapAR
Resh Sidhu retweeted
Snap AR is used over 8 billion times each day. Over 400,000 developers have created more than 4 million lenses, making Snap the world’s leading AR platform on and beyond mobile. What’s next?
What will you build? It's official folks Specs coming 2026! #builtonsnap #XRdevelopers #snapar
What will you build? It's official folks Specs coming 2026! #builtonsnap #XRdevelopers #snapar
Spoiler: nobody’s got it all figured out—that’s why I’m pumped to speak at #Cannes to 400 Young Lions! My talk “No One Knows What They’re Doing…” is your unfiltered guide to thriving in the creative chaos. Let’s get badass together! #YoungLions2025 @Snap @Cannes_Lions
👻 We're hiring! Love devs, live for AR, and speak fluent API? Join us as a Developer Marketing Manager at Snap and help shape the future of creation. Apply here → careers.snap.com/job?id=R0040338 #BuiltOnSnap #SnapAR #DeveloperMarketing
Resh Sidhu retweeted
Our next live Discord Q&A features AR creator Alexis Zerafa, who is responsible for some of the most iconic in-person AR activations from the past decade. Snapchat Developer Relations head Raag Harshavat will cover how she crafts these unique experiences, what makes AR events…
Resh Sidhu retweeted
Listen to the latest episode of How I Built This featuring @evanspiegel. He and @guyraz discussed the evolution of Snapchat, his long-term vision for Snap AR, Spectacles, and so much more. Find it on Wondery: snap-ar.com/how-i-built-th…
When @evanspiegel speaks, the future listens. Snap's not just showing up at @ARealityEvent 2025—we’re inviting all creators, makers, and developers to shape what’s next with us. See you there. awexr.com/usa-2025/speak…
Resh Sidhu retweeted
📢 Huge AWE USA 2025 announcement! AWE is thrilled to add @evanspiegel, CEO and Co-Founder of Snap, to the AWE Main Stage for the first time ever! It's a huge moment and you'll want to be there 🟡 See the confirmed speakers here ⬇️ hubs.li/Q03gMl0n0 @Spectacles @SnapAR
Innovation Insider: Snapchat’s AR lead Resh Sidhu believes that AR glasses are the next frontier for branded experiences thedrum.com/tv/video/innov… via @TheDrum
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