Who knew North East Lincolnshire is the loneliest place “in the East of Yorkshire”! Eh? Where to begin with this mess of a press release in my inbox. Should I send the PR company (based in London, obviously) a map?

@whatalexthinks You should email the client's CEO directly and tell them to fire the PR agency

@whatalexthinks So many people have so little understand of the geography of the country 😔Although it is t helped by the constant changes in the names of administrative areas which turn then get confused with actual counties/cities which don’t change