Website migrations, the digital equivalent of moving houses. What if you moved without telling your friends where you've gone? You wouldn't want visitors showing up to a virtual ghost town, would you? Picture spending months crafting the perfect new site, but without redirects, all your old links are now leading to the internet's version of 'Abandoned Street.' SEO rankings? Out the window. User experience? More like user confusion. Unless you want your site to be the digital equivalent of an "I moved, but forgot to leave a forwarding address", make sure those redirects are set up. It's not just about keeping the lights on; it's about keeping the party going at the new place.