Xin Yi ☆ UGC Creator & Creative Strategist @xin_create

Everyone talks about attention span, but never mention BUYER FRICTION 💡 When making ads, you need to reduce the buyer's decision-making process. The brain is lazy, so when the user experience is effortless, they are more likely to 🤑🤑🤑 #ugc #ugccommunity #creativestrategy

It's Thursday, and once again, blessed to be busy 🦋💗 ☑ Strategy work prioritization ☑ Finish editing client 1 + client 2 ☑ Email response + outreach ☑ Personal content ☑ TTS script Can't wait to start rolling out more creatives on the strategy end 🤭 #ugc #ugccommunity

The best notification right after submitting deliverable(s) 🫶🏻 I’m extremely grateful to call UGC a part of my job 🥹 🧿 #ugccommunity #ugccreator #ugc #gratitude

Juggling UGC & creative strategy has reinforced this for me: 🦋 If I don’t protect my own time as fiercely as I protect brand deadlines, I could burn out fast. That's why it's important to establish personal & business boundaries, leading to better work ‼ #ugccommunity #ugc

Had a great conversation today where my UX design + data science background came up 👀 Those skills are the backbone to how I approach creative strategy, so I'm always happy to discuss it! Data, design, & marketing really go hand-in-hand🙌 #ugccreator #ugc #creativestategy

And just like that, it's the beginning of September & I'm so excited to tackle projects & meet new people 🙌 ✅ Email responses/outreach ☑ Strategy work/meet ☑ Interview + coffee chat ☑ Film 1 video ☑ Edit 2 videos Let's get this PSL 😤🦋 #ugc #ugccommunity #ugccreator

This became a top performer because of strategy, not luck: 💡 Starts w/ negative hook 💡 Compared competitor product 💡 Mouthwatering food shots + cooking process 💡 Authentic reaction after tasting If you're looking for creators, let's chat ⬇ 📩[email protected] #ugc #ugcad

It's only September 1st, but I'm already seeing the Fall campaigns being rolled out 👏 Trends I'm noticing throughout include: 🍂 Seasonal, fun hooks 🍂 Cozy edits + storytelling 🍂 Smart Q4 positioning It's super exciting from the marketing lens 🙌 #UGCcommunity #UGC

Happy Sept 1st 🍂🦋✨ September is a great time to continue honing key skills as a marketer, reflect, and act on learnings. Especially with 1 month left of Q3, it's time to finish it strong 🙌 #ugc #ugccommunity #ugccreators

Closing out August strong 🙌🦋 ✅ Completed a monthly business audit ☑ Film 4 videos ☑ Edit 1 video ☑ Revise client 1 draft ☑ Script 4 videos (TTS + client 2) ☑ Strategy work This month was unpredictable in the best way with a new role & momentum in my business 💗 #ugc

First Cohley brief in the books 🙌🏻 🥹 This brief allowed me to utilize a framework I’ve been requested for multiple times & was so much fun 🫶🏻 Extremely grateful for this opportunity & this lil life 🤭 #ugccommunity #ugc #ugccreator

Behind the scenes of planning + shooting a local collab 📸 At 23, I’ve learned working with restaurants in NYC & Seattle that strategy + storytelling matter just as much as visuals. That’s what turns content from aesthetic into real reach for these busineses 🫶🏻 #ugc #foodie

Creators, I understand that trial campaigns might be scary, but it's also scary for the brand. So, you NEED to work in a partnership. Communicate & respond to our followups, deliver content on time, and be professional. #ugc #ugccommunity #ugccreators

Happy Thursday 🦋 I'm grateful to have such a busy morning 🙌 ✅ Call with potential new client ✅ Complete food collab 1 ✅ Respond to emails ☑ Prepare for food collab 2 ☑ Strategy work ☑ Edit personal content The opportunities from UGC/CS has been amazing 💗 #ugccommunity

Cringing at your first UGC examples is a GOOD thing 🦋 That shows that you're improving! You always want to level as a creator, so recognizing where you could've changed an element of a video is GROWTH! #ugc #ugccommunity #ugccreator

#ugcexample in travel niche🧳 High-ticket items perform better with organic delivery, so I mixed in “ugly ad” elements. Another priority was scripting w/ MoF intent, problem awareness assumed. Looking for creators? Let’s chat ⬇ 📩 [email protected] #ugc #ugccreator #ugcad

Things I've invested in as a creator who takes their work seriously: ⚡ Education & courses in creative strategy ⚡ Filming & new setting equipment for concept variety ⚡ Additional storage for footage All these investments give me time & knowledge to be in this space 🙌 #ugc

Using my background in data sci to create stronger creatives for clients ⬇ If you're a newer creator, remember this takeaway: 💡 Pattern recognition in components of past performers can help you create your own winning ad I explain more here 🙌 #ugc #ugccreator #ugccommunity

Another happy client 🙌 Absolutely love when videos get approved without revisions 💗 #ugc #ugccommunity #ugccreators

#editors needed 👀 In need of short-form editors for 8-15 videos/month! 20-45 sec vids, mostly talking head + mix of broll. Leave ur portfolios + emails below plz!