At 23, with no legal background, @MaxJunestrand co-founded Legora to transform how lawyers work. Today, Legora’s AI workspace is used by tens of thousands of lawyers across Europe—valued at $675M just 13 months after launch. From due diligence grids that turn days of work into minutes, to Word integrations that renegotiate contracts, Max sat down with @gustaf to share how Legora won over skeptical firms, scaled from 10 to 100 people, and built a new category in legal AI. 00:45 – Legora's Origin Story 01:00 – Building an AI Workspace for Lawyers 02:20 – The GPT Unlock 04:10 – The “Aha Moment” with Law Firms 06:15 – Raising $80M and Scaling Fast 06:30 – How Legora Works 09:40 – How It Transforms Legal Work 11:40 – Selling To AI Skeptics 14:40 – Creative Use Cases: From Court Battles to NDAs 17:30 – Starting Without Industry Expertise 18:40 – Interviewing 100 Lawyers 20:30 – Competing with Legacy Legal Tech Giants 23:50 – Tech Stack and Model Strategy 25:00 – Who Actually Buys AI inside a Law Firm? 27:00 – Cracking Sales in Conservative Industries 28:00 – Max’s Background: From eSports to Startups 30:50 – Hypergrowth: 10 → 100 People in 13 Months 34:00 – Why Hiring Ex-Founders Works 36:45 – The Future Job of a Lawyer 38:35 – What PMF Felt Like 39:45 – Why They Stayed in Stockholm (Not SF) 41:00 – Becoming the Category Leader in Legal AI 42:00 – Advice for Founders Building Vertical AI Companies 43:20 – What It’s Like to Work at Legora
@ycombinator Excited for this! Demo Day is the starting gun for massive growth. The next challenge is always distribution, which is the exact marketing pipeline FlickBloom automates to make life easier for founders. #FlickBloom