Scaling DTC brands from $1M→$20M no longer comes down to media buying tactics. It's all about: - Building systems for cranking out creative assets weekly (ugc/statics/videos) - Landing page testing - Getting creative with offers (not just %/$ off) - Email/SMS flow optimization
@zachmstuck @cmikulin 💯 Building a system to support creative testing, landing page optimization, offer testing, upsells, post-sells, emails/SMS/call-center flow and so on. These are all crucial if you want to keep on scaling successfully.
@zachmstuck That $5-10M is where the mix/creative needs to be dialed to a T or you’ll never go past 5 efficiently. Throwing more money at what works for $1-5M when trying to go $5-10M is not a viable strategy.
@zachmstuck Agreed, the bigger the account, the less time in ads manager is required.
@zachmstuck @hellotimscott 💯 and... optimizing organic acquisition
@zachmstuck @hellotimscott 💯 and... optimizing organic acquisition
@zachmstuck would you say this applies equally to marketplaces?
@zachmstuck Spot on Zach. If you want to win in today's market, you have to get the full stack right. This is maybe more relevant today than it was in 2021!
@zachmstuck What are your favorite systems for cranking out weekly / monthly creative assets?
@zachmstuck . @zachmstuck What are the tactics for going from $0 to $1M?
@zachmstuck Your tweet (pt.1) stuck with me and I had to write about it. Would love for you to add anything I missed out on khushilunkad.medium.com/how-to-crank-o…
@zachmstuck 💯 ... though aside from the first, these have been SOP practices reco'd by digital agencies for the better part of a decade. In your view, have DTCs ignored these best practices in favor of focusing on (the now fading) media buying arbitrage? Or have they not been equipped?
@zachmstuck Which landing page software are you using? Shogun? Replo?
@zachmstuck There’s great companies growing, focus on video automation creation for groups or individuals, to push across platform, for varied marketing needs like @MadeWithCapsule
@zachmstuck Would love to connect and talk more about this!
@zachmstuck Product led stickiness and cycle time optimization 👇
@zachmstuck Product led stickiness and cycle time optimization 👇
@zachmstuck Still crazy to see brands running interest stacks and view content retargeting though