Is Viant onto something here? Will this be how we eventually interact with all DSPs? Setting up campaigns manually suddenly seems very antiquated.
Is Viant onto something here? Will this be how we eventually interact with all DSPs? Setting up campaigns manually suddenly seems very antiquated.
@AdTechExplained In short yes, IMO. Interesting to think about how this not only changes human behaviour though but also the technologies like DMPs themselves? Do they for example get reduced to APIs for the ViantAI interact with? Likely no, but where does that new value prop shift to?