Explainers on the latest technologies in advertising from the team @marketecturetv. Subscribe to the newsletter (link below).
Primary author: @TreyTitone.adtechexplained.com New York, NYJoined August 2019
#IABTechLab’s Ad Creative ID Framework (ACIF) explained in latest @AdTechExplained article! To help manage programmatic video creatives we have introduced a framework to reinvigorate the concept of a universal creative ID. Read more here: okt.to/mKVdC7
The lack of a persistent identifier tied to video creatives fuels enduring nightmares for anyone working in programmatic video.
I reviewed current video creative problems and then dove into how the IAB Tech Lab's new ACIF proposal could solve them all.
adtechexplained.com/p/ad-creative-…
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https://t.co/tmvieZIMsl
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https://t.co/tmvieZIMsl
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