Greg Stuart @gregstuart

Global CEO @MMAGlobal | #ShapetheFuture of #Marketing | Transformational #Leadership | #Speaker | Board Member gregstuart.com New York City, NY Joined June 2008

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Greg Stuart @gregstuart

3 days ago

We do market research for brands -- but what about for ourselves as leaders? On the latest #BuildingBetterCMOs, Stacy Hammond, CMO, @CharlesSchwab shares why self-awareness + feedback is your leadership edge. 🎧 bettercmos.com #MarketingScience #TheMMA

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Greg Stuart @gregstuart

4 days ago

#TheMMA's work with #Kellanova proves #AI isn't optional. We built a model that doubled creative performance & boosted profit ROI by 11% -- solving the Wanamaker problem with science, not gut feelings. This is what it means to turn marketing into a quantitative business outcome.

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Greg Stuart @gregstuart

5 days ago

The future of #AI in marketing isn’t one “agent to rule them all.” It’s orchestration. On #DecodingAIForMarketing @wadefoster of @zapier explains how embedding AI into workflows drives scale without overhauling your stack. 🎧 decodingaiformarketing.com

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Greg Stuart @gregstuart

6 days ago

AI in marketing isn’t just about efficiency, it’s about effectiveness. Exciting to see the results of #TheMMA research with #Kellanova proving which creative drives results. Predictive #AI models that double performance are the future of marketing. digiday.com/marketing/behi…

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Greg Stuart @gregstuart

2 weeks ago

What if #BrandBuilding isn’t just about affinity, but about verifiable economic value? #TheMMA’s research shows that a brand campaign generating $100 in immediate sales can drive up to an additional $700 in sales over the following 9–12 months. #MarketingScience

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Greg Stuart @gregstuart

2 weeks ago

“How are you perceived -- and does it match the value you bring?” In our latest #BuildingBetterCMOs, Stacy Hammond, CMO of @CharlesSchwab, calls it cheerleader leadership: knowing who you are, showing up with clarity, and empowering teams. 🎧 bettercmos.com #TheMMA

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Greg Stuart @gregstuart

2 weeks ago

Too often, brand-building gets dismissed as “storytelling.” But the data says otherwise. I’ll share more insights later this week about how The MMA's research proves branding delivers measurable economic value -- not just awareness. #MarketingScience #TheMMA #BrandBuilding

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Greg Stuart @gregstuart

3 weeks ago

#AI is redefining what a single marketer can do. In our latest Decoding AI for Marketing, @sandeep_menon shares how “supermarketers” use agentic AI to compress roles, speed tests, and unlock data --without losing the human touch. 🎧 decodingaiformarketing.com #AIMarketing #TheMMA

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Greg Stuart @gregstuart

3 weeks ago

Your real competition isn’t your rival -- it’s yesterday’s benchmark. #TheMMA's research shows the wrong targeting can be worse than none, but the right targeting, backed by brain science, can lead to 2–3x performance. The best marketers keep raising their own bar.

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Greg Stuart @gregstuart

3 weeks ago

At #TheMMA Summit, one takeaway was clear: #AI is turning creative into a repeatable, measurable system. @Digiday builds on this. The future is about producing the right content at speed, scale, and with systems that measure, learn, and optimize. digiday.com/marketing/ai-t…

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Greg Stuart @gregstuart

3 weeks ago

We often think the biggest threat is the brand across the street. More often, it’s the standard you set yesterday - and whether you can beat it today. Later this week, I’ll share why this mindset is critical & how we’re helping #CMOs push past their own best work at @MMAglobal.

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Greg Stuart @gregstuart

4 weeks ago

Everyone wants #marketing transformation. But it takes more than willpower. The MOA model -- Motivation, Opportunity, Ability -- is the difference between progress and stalled effort. At #TheMMA, we help marketers activate all 3. Backed by data, frameworks, and results.

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Greg Stuart @gregstuart

4 weeks ago

Revisiting my conversation on #BuildingBetterCMOs with Ravi Kandikonda, CMO at @zillow -- still one of the sharpest takes this year. We talked #AI, empathy, and why #marketing must sit at the intersection of product, customer experience, and business outcome. Worth a listen:…

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Greg Stuart @gregstuart

4 weeks ago

Everyone talks about transformation. Very few can actually do it. At The MMA, we’ve identified the 3 ingredients that make meaningful marketing change possible -- and what happens when even one is missing. More on that later this week. Stay tuned. #TheMMA #MarketingScience

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Greg Stuart @gregstuart

4 weeks ago

At the start of the year, @shellypalmer joined us to discuss the #AI #marketing trends to watch. How did it all turn out? He was right, especially on #AgenticAI. Listen to see if you're on track with #AIMarketing trends: decodingaiformarketing.com

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Greg Stuart @gregstuart

4 weeks ago

#AI is no longer theory -- it’s delivering real performance. Research from #TheMMA shows campaigns using AI effectively are seeing 150% to 300% better results. But it’s not plug-and-play. You still need a clear strategy and marketers who can turn machine insights into action.

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Greg Stuart @gregstuart

4 weeks ago

Leveraging AI in marketing is no longer optional. What kind of impact has your team seen from using AI in marketing?

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Greg Stuart @gregstuart

a month ago

Is #AI part of your GTM strategy? or just another shiny tool? In the latest #DecodingAI, we talk with @PaulYacoubian of @copyai about using AI in workflows to boost CX + save teams hours. Smart, scalable, testable. 🎧 decodingaiformarketing.com #TheMMA #AIinMarketing

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Greg Stuart @gregstuart

a month ago

A week later, I’m still thinking about what made this year’s MMA CMO & CEO Summit GREAT. This is not a conference, but a leadership alliance. A community of CMOs and CEOs committed to making the future of marketing (and marketers) better. As Norm de Greve put it, this is the…

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Greg Stuart @gregstuart

2 months ago

Brand. Transactional. Customer experience. Pick one. Maybe two. But you can’t pretend to do all three because that’s not a strategy. In this clip, I break down what #MMAGlobalresearch uncovered about go-to-market alignment, why your team structure depends on which path you…