Ad Age @adage
Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag. adage.com NYC, Chicago, Los Angeles, USA Joined January 2008-
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Minnesota Timberwolves shooting guard Anthony Edwards stars in a spot for Bose Ultra Open Earbuds, Weber shows off its Weber Slate Rust-Resistant Griddle, and more of the latest TV commercials from iSpot. 📺 adage.com/article/hot-sp…
This week’s best creative work sought behavior change with a fresh approach to persuasion. adage.com/article/specia…
Google is working more closely with media partners, including Paramount, Warner Bros. Discovery and NBCUniversal, and developing generative AI that can create target audiences for campaigns and manage ad spend. adage.com/article/specia…
Why the purchase funnel isn’t linear anymore for younger consumers. adage.com/article/opinio…
Chili’s is directly calling out the Big Mac and other fast food burgers in its latest campaign, which asserts that Chili’s has become more affordable as fast food chains have increased prices to cope with higher food and labor costs. adage.com/article/market…
Hermès tops the latest Ad Age-Harris Poll Gen Z brand tracker, while Cartier came in ninth. Other brands cracking the top five are Peppa Pig, Firehouse Subs, Coinbase and StubHub. ow.ly/zb3e50RqHrn
Roku maintains its calling card as a media company that can deliver viewers that have fragmented across multiple streaming apps. ow.ly/2ErC50RqHnJ
The interactive “Magic Catch” boards were inspired by the long tradition of so-called “forced perspective” photography, which uses an optical illusion to make an object appear smaller than it actually is. adage.com/creativity/wor…
What if your pet could help detect an earthquake? PetPace is putting that theory to the test with a campaign created by L&C and Serviceplan Group that uses dog collars to predict seismic activity. adage.com/creativity/wor…
Ad giant’s CTO provides a walk-through of its re-imagined technology platform. adage.com/article/agency…
Ogilvy is appointing its first global chief transformation officer as it looks to elevate consulting business adage.com/article/agency…
Foxtrot, Playground and Skky Partners are among the brands in this week’s roundup. adage.com/article/market…
Ai Pin, a personal computing product developed by Humane as an alternative to the smartphone, is now the latest cautionary tale for marketers activating AI technology. adage.com/article/digita…
The Masters Tournament, Rare Beauty and Google Pixel grabbed TikTok's attention with the help of memes, celebrities and an unplanned but hilarious blooper, respectively. adage.com/article/specia…
Created as a personal project inspired by her own experiences, “An Ode to Procrastination” shows what being a creative is really like much of the time: twiddling your thumbs and waiting for the next big idea to hit. adage.com/creativity/wor…
Fanta reprises its famous jingle—only this time, the Fantanas aren’t around to sing it. The fictitious singing quartet was introduced in an Oglivy & Mather campaign in 2002 and appears to have broken up following a reunion in 2017. adage.com/creativity/wor…
Five media industry leaders weigh in on the uses of emerging technology in TV and streaming advertising. adage.com/article/specia…
Negotiations between internet ad platforms and advertisers will hinge on the key themes of ad technology, retail media, creators and content. adage.com/article/specia…
The Harris Poll gauged Americans’ views of big-ticket items that they buy when discounts hit. adage.com/article/opinio…
The Deep Blue Business of Women’s Sports Summit featured star athletes including Megan Rapinoe, marketing leaders and media executives who strategized on how to drive more investment in women’s sports. adage.com/article/market…
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'RATBOOT got the broadest reach thanks to a video posted by Instagram creator @inmyseams with 120 million views & counting - spitting distance of the number of people who watched the Super Bowl last weekend.' . @adage x Creativity Pick of the Day 🙏🔥 adage.com/creativity/wor…
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In case you're all wondering how #SuperBowl📷 OT works for ads. I mean, who isn't?
Typically the TV network airing the #SuperBowl has overtime agreements in place for the ads. Sometimes the network will even get commitments in real time.
Don't just sit there, Taylor Swift, do something!
What do you all think is the worst Super Bowl ad of all time?
who needs commercials when there's this reaction gif
we'd like to thank our parents and board-certified dermatologists 🏆
Ad Age gives CeraVe's #SuperBowl ad 5 stars: "It’s silly and smart at the same time, with great extensions beyond TV—one of the most fully realized campaigns this year."
So I guess John Cena gets the gig next year after all. #FanDuel #SuperBowl
@judy_pollack @adage I can post on behalf of @adage tonight. As long as drinking to celebrate @notnotphoebe 's birthday is allowed, perhaps encouraged...
It's my birthday today, so in between tweeting about the ads tonight I'll be blowing out my candles wishing for Taylor Swift to perform "Happy Birthday (Taylor's Version)" for me at the halftime show #SuperBowl
Everything you need to know about the Super Bowl ad game, including some late-breaking developments. adage.com/article/specia…
Example #2462 that the NFL is king: Nickelodeon is charging $300,000 for 30-second ads during its Super Bowl simulcast tomorrow, per @adage. And they have completely sold out.
This is the smartest real-time ambush marketing commercial I’ve ever seen in my life for Super Bowl
Are #cookies finally a thing of the past? According to @adage, Google started testing their cookie-free Chrome web browsers, but there's a possibility that rivals outside the tests may still sneak their hands into #data through alternative ad IDs. adage.com/article/digita…