Peacock may not be taking part in the 2024 NewFronts, but the NBCUniversal streamer is making its presence felt—with a price increase. adweek.it/3QnulbW
Retail media networks are in an advantageous position to address CTV advertisers' numerous challenges. @AlbertsonsCos examines what this opportunity could look like. adweek.com/partner-articl…
New: Publishers with climate change coverage have shifted how they monetize that reporting in response to economic and cultural changes.
In particular, many now focus on subscriptions, events and campaign ROI, rather than brand advocacy.
For @Adweek: adweek.com/media/publishe…
New: French publisher Le Monde launched its English-language product two years ago, and aimed to generate 30,000 subscribers by the end of 2023.
It has missed that goal, but is now eyeing the Paris Olympics as a chance to raise its profile.
For @Adweek: adweek.com/media/le-monde…
TikTok's U.S. ops valued at $100B means its suitors would need more than both regulatory approval and the stomach to operate a social media company. Here are TikTok's potential bidders, per M&A leaders.
adweek.it/49V1NNC via @Adweek
So far, a unified approach for how truth tellers across the larger media industry can separate fact from AI generated fiction remains elusive. But at least one group is planting a flag for a shared set of guidelines. adweek.it/3UpqWdY
As president of the White House Correspondents’ Association, Kelly O’Donnell knows everything there is to know about what’s going to happen at Saturday’s White House Correspondents’ Dinner. Well… almost everything. adweek.it/4aPLSBJ
ADWEEK's @trishlaostwal spoke with investors, bankers, analysts and consultants who identified potential companies to buy TikTok—and those who may choose to remain on the sidelines. adweek.it/3JzcTxc
For any Mad Men fans, it’s time to get out your pocketbook and head to Hollywood, because the show's creator, Matthew Weiner is having a moving sale at his historic Hollywood home. adweek.it/4bapsLe
EXCLUSIVE | In addition to Telemundo presenting at NBCUniversal’s upfront event on Monday, May 13, ADWEEK can exclusively reveal that Telemundo will host its event again later that evening at cultural center The Shed in Hudson Yards. adweek.it/4djdKzV
"Did you know everyone calls theirs an Adam's apple?" 😂 ADWEEK's @TLStanleyLA sits down with @mradamscott to discuss the new campaign and its creative process, his litmus test for agreeing to brand gigs and the dangers of overexposure. adweek.it/3xXEFRG
Real estate marketplace Zillow and Ryan Reynolds’ agency, Maximum Effort, provide some reassurance that moving can be a good thing after everyone cried at that one Bluey episode. 🥹adweek.it/3xRtA4q
VOICE | Why are the bevy of marketing personalization strategies not getting DEI in marketing “right” from a gender perspective? Nick Eberhardt has the story. adweek.it/3JzL5c4
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