PossibleEvent @PossibleEvent
A new dynamic marketing event and expo experience, focused on the collision of people, culture, business and ideas. Save the Date: April 15-17, 2024 possibleevent.com Fontainebleau, Miami Beach, FL Joined July 2022-
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As the Premier Sponsor of POSSIBLE 2024, @Google showed marketers how to unlock the power of AI to elevate your measurement, media, and creative strategies for maximum impact. 👉 Dive deeper into the actionable insights from Google's sessions: ow.ly/t3a950RqR24 @YouTube
An electrifying gathering at Fontainebleau Miami Beach brought together the creative force of luminaries like @JanelleMonae and top CMOs from powerhouse companies. @PossibleEvent sparked inspiration, celebrating brilliance and innovation. #OnlyAtFontainebleau #BleauMoments
Our Sustainable Beach Clean Up, a joint effort with @Channel_Factory & @CleanMiamiBeach, exceeded all expectations! From picking up plastic bottles to flip-flops, we made a real difference in preserving the beauty of Miami Beach. Thank you to everyone who joined us!!
As our good friend @tkawaja put it, "What are the odds of creating from whole cloth a new global tentpole event in marketing that attracts thousands of industry leaders in a great location? It's not imPOSSIBLE." Wise words indeed! #POSSIBLE2024
AI is rapidly changing how we live, work, shop, communicate — and run successful campaigns. Fresh from Sean Downey’s keynote at @PossibleEvent, here are three ways companies are already putting Google AI to work.
AI is rapidly changing how we live, work, shop, communicate — and run successful campaigns. Fresh from Sean Downey’s keynote at @PossibleEvent, here are three ways companies are already putting Google AI to work.
#ICYMI: Digiday was at the Possible conference in Miami Beach. Check out all of our coverage here 🧵 #POSSIBLE2024
With another triumphant @PossibleEvent in the books, founder Christian Muche shares what's ahead for more events and experiences with Beet.TV. Special thanks to @IndexExchange for sponsoring our coverage. beet.tv/2024/04/growin… @cmuche
Today was an incredibly special extension of #POSSIBLE2024. @Google unveiled its Human:Human experience, empowering participants to build stronger cultures, companies and communities. Transformative human engagement is POSSIBLE. Learn more: examined-human.org/possible-googl…
Day 3 of #POSSIBLE2024 was another epic, immersive and inspiring experience! POSSIBLE Red Carpet host, Naz Perez, takes us on a quick journey into the final day of our second annual marquee event. Have a look 👇
Inspiring keynote with @JanelleMonae and @TIME CEO @jsibo to close out #POSSIBLE2024.
Award-winning singer @ashanti had some big news to share on the #POSSIBLE2024 stage during this fireside chat with @femalequotient CEO @ShelleyZalis. We heard about her new women’s health company, her journey as an independent artist… and into motherhood. Congrats @ashanti!
I spoke with serial entrepreneur and media maven @garyvee at @PossibleEvent Miami this week. He bemoaned the industry's romanticization of the past and infatuation with the future–and urged marketers to solve for the problems of today. Full interview: lnkd.in/g4rcgjuc
Starting #POSSIBLE2024 Day 3 with Ts & Cs… an incredibly insightful conversation with @MKassan and @SethMatlins, head of the @ForbesCMO Network, about the future of marketing & what’s next for @MKassan👇
The brightest minds in media, marketing and technology are gathered in Miami Beach to reimagine the future and redefine what’s POSSIBLE. 👇 a quick look at Day 2 of #POSSIBLE2024: industry disruptors, culture-setting celebrities, drone shows and more.
A little peak at @PossibleEvent day ✌️! More to come tomorrow... #POSSIBLE2024
NDA At Possible: Bozoma Saint John in conversation with Winston Duke to talk about how she has taken ‘unexpected left turns’ to further her career which has seen her take positions at Pepsico, Beats Music, Apple Music, Uber and Netflix. #POSSIBLE2024 ow.ly/KwgS50Rhp6j
I had the chance to speak with @IndexExchange CEO @acasale about programmatic fraud and what's stopping the industry from solving it. Hint: lack of motivation by some parties. My story in @Digiday from here at #Possible2024 digiday.com/media-buying/h…
📸 @Shutterstock is our exclusive photographer for #POSSIBLE2024. Their professional photographers are available for headshots in the VIP Lounge and in the Expo Hall. Stop by to capture more POSSIBLE memories. And finally update that old profile photo.😉
ICYMI, exciting new announcement at #POSSIBLE2024 this morning… the official POSSIBLE podcast in partnership with @iHeartMedia coming soon! 🔊 hear more from @cmuche
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Forbes CMO Network @ForbesCMO
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Michael Kassan @MKassan
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Live experiences benefit smaller businesses and tie together storytelling and selling, says Cheryl Guerin, evp of global brand strategy and innovation at @Mastercard, in this interview at @PossibleEvent. beet.tv/2024/04/master… #experienceeconomy #cardbusiness #brandmarketing
People's shopping and delivery data underpin ad targeting, says Suzanne Skop, head of agency partnerships at @Instacart, in this interview at @PossibleEvent beet.tv/2024/04/people… #rmn $CART
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🌟 Flashback to the magic of @PossibleEvent in Miami! Day ✌️ was filled with inspiration, connections, and unforgettable experiences. Here's a glimpse back at the action! #PossibleEvent #Miami #FlashbackFriday
The tans from Miami are starting to fade but @PossibleEvent made a huge impression. NDA asked the industry for their thoughts newdigitalage.co/advertising/po…
An electrifying gathering at Fontainebleau Miami Beach brought together the creative force of luminaries like @JanelleMonae and top CMOs from powerhouse companies. @PossibleEvent sparked inspiration, celebrating brilliance and innovation. #OnlyAtFontainebleau #BleauMoments
Whether it's dynamic ad insertion or dynamic creative optimization, streaming video is becoming more personalized and livestreams are growing, says Brad Stockton, svp and head of media investment solutions at @dentsu, in this interview at @PossibleEvent beet.tv/2024/04/stream…
Programmatic advertising has enormous potential for advertising in live events on television, says Andrew Casale, president and chief executive of @IndexExchange in this interview at @PossibleEvent beet.tv/2024/04/progra…
Human-entered creative and interactive engagement provide an antidote to over-exposure to advertising, says Andrew Dawson, senior vice president of client partnerships at @infilliontech in this interview at @PossibleEvent beet.tv/2024/04/overco… #adtech #mediastrategy
AI is rapidly changing how we live, work, shop, communicate — and run successful campaigns. Fresh from Sean Downey’s keynote at @PossibleEvent, here are three ways companies are already putting Google AI to work.
The world of marketing is at an inflection point — and it’s time for us all to redefine our industry. Here’s Sean Downey’s break down of three ways Google AI can help marketers work at scale from @PossibleEvent 👇
#ICYMI: Digiday was at the Possible conference in Miami Beach. Check out all of our coverage here 🧵 #POSSIBLE2024
At #POSSIBLE2024, executives from CTV, marketing and measurement firms shared the results of their early efforts with gen AI. adweek.it/49M1If7
🎙️ @AdweekPodcasts | The Garage co-hosts take a trip down to #Possible and sit down with Clinch CEO @ozetzioni and Michelle Weiskittel of Albertsons Media Collective to discuss adapting to changing technologies and consumer needs. 🛒 adweek.it/446tlhL
So, we had to take a minute to digest @PossibleEvent in all its sunny glory, but here's our take on this year's event in #Miami ☀️🌴 #Digital #Advertising #BrandSafety #Piracy #AntiFraud #ThreatIntel #Malvertising #Transparency
🙏🙏🙏 @Beet_TV
With another triumphant @PossibleEvent in the books, founder Christian Muche shares what's ahead for more events and experiences with Beet.TV. Special thanks to @IndexExchange for sponsoring our coverage. beet.tv/2024/04/growin… @cmuche
What are the odds of creating from whole cloth a new global tentpole event in marketing that attracts thousands of industry leaders in a great location? It's not impossible.
How great is that? @tkawaja you are amazing 👏👏👏
What are the odds of creating from whole cloth a new global tentpole event in marketing that attracts thousands of industry leaders in a great location? It's not impossible.
Walmart paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company's CRO Seth Dallaire. buff.ly/4cZCFZ3
Independent agency group Meet The People intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned. buff.ly/3TU6scU
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