EMARKETER @eMarketer
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals. linktr.ee/EMARKETER New York, NY Joined February 2009-
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Retailers leverage store intelligence tech to improve price planning: trib.al/15fDj4p #newsletter #chartoftheday #retailers #retail #priceplanning
📵 What happens now that the TikTok ban bill has been signed into law? Is AI ready to significantly change search? Will Threads ads will be a hit? Watch on YouTube: youtu.be/Sr7ok0aY3iU Listen on Apple Podcasts: podcasts.apple.com/us/podcast/the… #tiktok #tiktokban #AI @jasmineaenberg…
The 10-year-olds have taken over #Sephora in search of their favorite skincare and beauty brands, catching the eyes (and ire) of many on TikTok. Here’s what brands can learn about #GenAlpha and the role of #socialmedia in product discovery: emarketer.com/resources/capt…
Streaming services continue to remove content: Over a 12-month period Paramount+ reduced the number of films on its service by 63.9%, and Max cut its movie count by 15.2%. Download a complimentary copy of our analyst report, “The End of Peak TV,” presented by @weareMNTN, for…
Insider Intelligence Principal Analyst Jasmine Enberg says ByteDance's resistance to sell TikTok was "to be expected" trib.al/JH30Zmx
3 Must-Reads on Your Brand's Online Strategy 🔒 🤖 Protecting brand safety amid AI risks, misinformation: content-na1.emarketer.com/brand-safety-2… 📲 How each generation spends time with social media: content-na1.emarketer.com/social-time-sp… 🥇 Influencer-brand deals – winners and losers:…
More than two-thirds of TikTokers have increased usage despite shopping content changes: trib.al/Vla0FMF #tiktok #tiktokshop #tiktokmademebuyit #newsletter #chartoftheday
We're back with our April edition of the (Unofficial) Most Interesting Retailers List! Listen and let us know in the comments if you agree or disagree with their rankings: podcasts.apple.com/us/podcast/rei… #podcast #retail #retailer
Principal Analyst Bill Fisher will be speaking at @_brand_safety next Tuesday! Catch his panel on Sustainability in Media and Programmatic with Justin Pearse from @BluestripeGroup and Hannah Thompson from @KinessoUK See the full agenda, here: brandsafetysummit.com/london
📢 Happening Now: tinyurl.com/yx9tk5bh "Breaking into Retail: Empowering CPG Marketers from Branding to Cart for In-Store Success" Join us for a live Tech-Talk Webinar, presented by Quad.
How CTV Attribution Keeps Your Ads in the FAST Lane 🏁 EMARKETER Summit Session - @weareMNTN's Erik Gray will explore the transformative impact of CTV advertising in the ad-supported streaming landscape and share innovative approaches to attribution to significantly bolster your…
Capturing the attention of your audience in an information-dense environment requires more than just presenting data; it demands storytelling that resonates. Learn how to use data storytelling to inform and inspire. Register for the #webinar, here: cloud.insight.insiderintelligence.com/20240429-Marke…
.@Adweek: “For all the recent scrutiny of its effectiveness, Meta’s ad business is humming,” said EMARKETER senior analyst @maxwillens Read the full article, here: adweek.com/media/meta-mor… #Meta #advertising #artificialintelligence #AI
🍪Study: Cookie deprecation delay defies marketer expectations emarketer.com/content/study-… #cookies #cookiedeprecation #cookiedelay #chartoftheday #newsletter
Ecommerce resale is growing slower than previously expected: trib.al/Khnadws #newsletter #chart #chartoftheday #cotd #ecommerce #resale #retail
Join us at this CommerceNext Growth Show Panel! 🎥 Navigating the Digital Frontier: Strategic Insights on Tech Investments 👥 @IPSY, @EsteeLauder, @ulta, @eMarketer 📅 June 13, 9:55am ET 👉 Register: hubs.ly/Q02tLRDW0 #CN2024 #TechInvestments #TechStack #Strategy
Semrush @semrush
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1 Followers 29 FollowingJill Crossland @JillCrossland
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22 Followers 306 Following And when it is said to them, "Do not cause corruption on the earth," they say, "We are but reformers." (2:11 Qur'an)Tracy E. Tucker 🇺�.. @RetailTechPro
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452K Followers 116K Following Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out now!🥳Content Marketing Ins.. @CMIContent
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12K Followers 13K Following Father / Husband • Chief Content & Community Officer @BrandInnovators • Founder: Qru. Formerly AdAge & McCann • Ex VerifiedIAB @iab
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5K Followers 442 Following Chief Content Officer at @EMARKETER Formerly @Shoptalk @Groceryshop & @ForresterChart of the Day @ChartoftheDay_
2K Followers 115 Following @EMARKETER's Chart of the Day Newsletter brings industry research and insight directly to your inbox daily. Sign up below!Insider Intelligence @IntelInsider
20K Followers 265 Following Insider Intelligence is now EMARKETER, the go-to forecasts, data, and insights provider for marketing, advertising, and commerce leaders. Follow @EMARKETERAllison Lowrie @alowrie
141 Followers 226 Following CMO | Boston native turned Coloradoan by way of ChicagoBrandon Rhoten @brhoten
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634 Followers 615 Following Political Economist ⚖️📈. Journalist 👨🏻💻. World Traveler 🌎. Polyglot 🗣️. 🇮🇹 with a 🇪🇸 & 🇦🇷❤️. @emarketer | @intelinsider. #LATAM #retail #ecommerceJillian Ryan @Writing_Jillian
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152K Followers 4K Following Follow for the ideas that raise the game for decision makers around the world. Get our newsletter: https://t.co/aPCIEfbVEmKohei Kurihara - Priv.. @kuriharan
65K Followers 46K Following Co-founder @pbdlab, develop data privacy culture and collaborative measures for future data society. Let’s make collaboration for sustainable society together!Arianna Huffington @ariannahuff
2.7M Followers 3K Following Mother. Sister. Yiayia. Founder & CEO @Thrive Global | on a mission to improve productivity & health outcomes @HuffPost FounderI've also heard that TikTok is promoting more 2019-like dance videos, which means political content isn't getting views. Makes sense for TikTok, but not great for political creators. 43% of TikTok users get news from the app, per @pewresearch. A lot of that is from creators.
The TikTok ban is getting real, and Instagram is downranking political content... where are political content creators supposed to go now? techcrunch.com/2024/04/25/gen…
Quote of the day: "Mark Zuckerberg in his 'accessible influencer' era" - @liahaberman in her ICYMI newsletter. Not a criticism - I'm loving it.
Insider Intelligence Principal Analyst Jasmine Enberg says ByteDance's resistance to sell TikTok was "to be expected" trib.al/JH30Zmx
“TikTok supera ampliamente a las plataformas de video rivales Instagram Reels y YouTube Shorts en el promedio de visualizaciones de vídeo en una variedad de temas.” - @eMarketer / vía @laclaux
"More than two-thirds of TikTokers have increased usage despite shopping content changes" 📈 More than 11% of US households have purchased items from TikTok Shop since its launch in September 2023, per data from Earnest Analytics. via @eMarketer buff.ly/3y41YZK
Marketers love AI content creation! #1 use case for first drafts & optimization. AI = smarter marketing, faster! #AI @eMarketer
#GenZ isn't a stranger to #SocialMedia and, because of this, their creativity on social media has spurred many #ViralTrends. Take a look at how Gen Z may just change the #Marketing game from @eMarketer >>> bit.ly/3TbvhAG
#Facebook is met 61,5% het #socialmedia kanaal waar Amerikaanse internetgebruikers de meeste interactie hadden met merken in 2023, gevolgd door #YouTube en #Instagram.
🚨 President Biden has now officially signed the TikTok bill into law. 🚨 This means that the ever-so-popular app (as in, most spent social platform for US adults according to @eMarketer Forecast) will have to sell the app or face a complete ban in the States.
Join us at this CommerceNext Growth Show Panel! 🎥 Navigating the Digital Frontier: Strategic Insights on Tech Investments 👥 @IPSY, @EsteeLauder, @ulta, @eMarketer 📅 June 13, 9:55am ET 👉 Register: hubs.ly/Q02tLRDW0 #CN2024 #TechInvestments #TechStack #Strategy
🗺 How to Navigate the Full Retail Media Landscape EMARKETER Summit Panel - Our senior analyst Max Willens and guests from @ANAmarketers, @Google , and @kenvue will discuss how brands decide where to place their retail media investments, as well as how to integrate in-store,…
In a recent webinar with our friends at @eMarketer, Tameem Mohsin shared what it takes for retailers and marketplaces to stand up an ads business. ➡️ Check it out: ow.ly/MyGi50RmllK #commercemedia #retailmedia #adtech
Divest or Ban? In an ideal world, this shouldn't be a question but.. Here's what I think TikTok will likely lose the legal battle and end up selling due to the risk to 50% of its revenue. I may be wrong here, but the Senate and Biden seem to be all in favor of the ban. If…
“This is a massive blow to #TikTok but it’s not quite the end yet…Even though just 10% of TikTok’s worldwide users are located here in the US, the US accounts for about 50% of TikTok’s worldwide ad revenues.” Watch the full clip of @jasmineaenberg on @BBCWorld ⤵️ #TikTokban
By 2025. @eMarketer projects Gen Z adults ages 18-24 will spend an average of 77 minutes/day on @tiktok_us, approaching the demographic’s time spent with linear TV (86 minutes/day). TikTok leads time spent on social for most US adults ow.ly/XFcT50Rjy9x
Amazon will surpass 40% of US ecommerce sales this year, despite competition in grocery, home improvement buff.ly/3UnLULr from @eMarketer #eCommerce #Retail
I told CNN that Netflix's quarterly subscriber gains from password sharing will likely recede cnn.com/2024/04/18/bus…
#LinkedIn, which was launched a year before #Facebook, will grab just 4% of the market, equal to $4.5 billion in marketing revenue, @eMarketer says, and its share will remain flat over the next two years. Thanks @CNBC for including insights from analyst @maxwillens
LinkedIn betting it can take on TikTok and Instagram in influencer marketing cnbc.com/2024/04/12/lin…
Eight in 10 Amazon Prime Video viewers use the ad-supported tier: trib.al/80uw2Ul #newsletter #chart #chartoftheday #cotd #amazonprime #amazonprimevideo #amazon
Chase's use of customer data could set a new banking trend: content-na1.emarketer.com/chase-pioneers… Subscribe to the Banking & Payments newsletter: emarketer.com/banking-and-pa… #data #trend #banking #payments #fintech #newsletter
We launched PRO+ as a way to help our clients get to decision-making faster, and more confidently. Take a first look at the key new features of PRO+, including new #data sets, deeper #insights, and flexible visualizations. Watch the webinar replay: cloud.insight.insiderintelligence.com/20240318-Marke…