Digiday @Digiday

Authority, insight, and honesty on digital media and marketing. digiday.com New York Joined February 2009

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Digiday @Digiday

2 days ago

Hair care brand Vegamour is going on a LinkedIn posting spree to reach consumers. buff.ly/nFAb4OE

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Many LGBTQ+ publishers saw a slowdown in ad spend earlier this year, but one publisher — Outsports — is emerging as an outlier, thanks to new ownership, more sales resources and its focus on sports coverage. buff.ly/4KFx78F

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Digiday @Digiday

2 days ago

For anyone trying to keep track of what exactly made it into the final judgment in the Google search trial, and how things will be going forward, here’s a list of the key takeaways. buff.ly/T7m1AZd

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Digiday @Digiday

2 days ago

Creators believe increased pay transparency has been a key factor behind their rising rates in 2025. buff.ly/xRUJRQV

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Digiday @Digiday

3 days ago

The fashion industry — like much of retail — remains on somewhat shaky ground when it comes to predicting demand and sales. buff.ly/NW1TrPH

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Digiday @Digiday

3 days ago

New data from Momentum Commerce, a retail consultancy, shows that searches for “Made in America” products have collapsed since the spring. buff.ly/I732ta0

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Digiday @Digiday

3 days ago

Walmart’s recent move to end its exclusivity agreement with The Trade Desk has added to the embattled DSP provider’s worries — and had media buyers calculating the pros and cons for their clients. buff.ly/S2eyNR2

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Digiday @Digiday

3 days ago

This week’s Media Briefing looks at what the DOJ’s anti-climatic ruling on the Google Search antitrust trial means for publishers. Many were disappointed, though some media execs said the fight for more publisher control wasn’t over. buff.ly/4ndxNu1

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Digiday @Digiday

3 days ago

The growth of the creator economy has empowered individuals to get into the business of media and entertainment with relatively few start-up costs. buff.ly/BwMSIuA

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Digiday @Digiday

4 days ago

The U.S. Open — and its advertisers — are focused on appealing to fans. buff.ly/RlDGqmI

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Digiday @Digiday

4 days ago

As summer winds down, here are the must-watch films and TV shows that the industry recommends watching. buff.ly/DHj5Q5L

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4 days ago

Rising overall investment isn’t translating into consistent margin growth for CTV operators and streamers. buff.ly/ws0ucBH

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Digiday @Digiday

4 days ago

This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past. buff.ly/uNk9MW0

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4 days ago

Brands are upping their creator marketing budgets, but creators say their branded content business isn’t growing as a result. buff.ly/vdYPHdd

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Digiday @Digiday

5 days ago

Successful identity provider consolidation depends on the provider offering two key capabilities — coverage and composability. Sponsored by Adstra. buff.ly/Vma1TXy

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Digiday @Digiday

5 days ago

Non-endemic ads aren’t distractions — they’re relevant, personalized offers that keep shoppers engaged in environments where they least expect them. Sponsored by Fluent. buff.ly/aPvF295

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Digiday @Digiday

5 days ago

Ad-supported publishing execs discussed optimizing and diversifying revenue, dealing with DSPs and SSPs (and the changing dynamics there), and the impact — and use cases — for AI. buff.ly/x9YR1Ps

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Digiday @Digiday

5 days ago

Should brands build custom Fortnite maps or integrate into pre-existing popular experiences? As brand dollars flow into the platform, Fortnite creators and studios are locked in a debate about the best way for brands to show up. buff.ly/CRKP5N6

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Digiday @Digiday

5 days ago

On the Digiday Podcast: From Paramount’s Skydance Media sale and Omnicom-IPG’s merger milestone to a new CEO at WPP and fresh competition for Google, the past few months have been pretty momentous. buff.ly/hTs7qrm

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Digiday @Digiday

5 days ago

The role of Transaction ID (TID) in programmatic advertising has become one of the most contentious topics in recent weeks, as buyers, sellers and technology intermediaries debate its implications for transparency, control and revenue. buff.ly/aGp74IZ