Digiday @Digiday
Authority, insight, and honesty on digital media and marketing. digiday.com New York Joined February 2009-
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WPP reported Q1 revenues of £3.4 billion ($4.27 billion), equating to a 1.4% annual decrease or a 5% reduction when “revenue less pass-through” (£2.69 billion, or $3.36 billion) is considered. buff.ly/3QlbrCk
Savvy retailers are building sophisticated tech stacks with self-service layers for success amid retail media’s revolution. Sponsored by Adform. buff.ly/4bivU2X
When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are increasing their marketing spend on the platform. It turns out it's a different story for agencies, though. buff.ly/49ZXyRd
Flush with new funding, AI search startup Perplexity hopes to build more momentum with a new offering called Enterprise Pro. buff.ly/4bfai7l
Agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson outline streaming's fragmentation issue. buff.ly/4aTiKt7
The rumor mill is up and running about the fate of TikTok's ownership in the U.S. after President Joe Biden signed the “divest or ban” TikTok bill last week. buff.ly/3weyN5S
The TikTok ban is inching closer to reality. It's another blow to the social media stratosphere, reminding marketers their communities on these platforms aren't promised. So does TikTok's loss become the fediverse's win? My latest for Digiday: digiday.com/marketing/as-t…
SCOOP ALERT: Last year, Roblox teased the coming of real-world e-commerce in 2024. Now, that day has come. As of today, Walmart is leading a pilot test that will allow Roblox players to order items to their doorsteps without exiting the platform. READ: digiday.com/marketing/walm…
With Alphabet surpassing $2T market cap, here the market caps for Snap, Microsoft and Meta since they also had earnings this week. More info in my @Digiday story about how search & social platforms talked about ads & AI in results and earnings calls: tinyurl.com/4z5rykfh
REMINDER: Tomorrow I'll be moderating a Twitter Space chat with @haekafae, @TatianaMUFC, and @Har_FieCreative on the rise of anime as a marketing channel — and the growing connection between esports and anime — at 2pm ET. Looking forward to this one!
REMINDER: Tomorrow I'll be moderating a Twitter Space chat with @haekafae, @TatianaMUFC, and @Har_FieCreative on the rise of anime as a marketing channel — and the growing connection between esports and anime — at 2pm ET. Looking forward to this one!
Sir Martin Sorrell's agency network Media.Monks is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operate. buff.ly/3UDC200
The CMA has more concerns than ever. Its latest report outlines over 79 of them — quite a leap from the 39 listed in the January update. buff.ly/44lAxqD
Trading partners such as Magnite, PubMatic, and Index Exchange have returned as part of MediaMath's relaunch under the Infillion banner. buff.ly/49UNgBH
Walmart can now sell physical goods directly to users inside Roblox, marking what could be a watershed moment for Roblox's ambitions to become an all-encompassing destination for virtual life. buff.ly/4dlxUZR
One year and 7 billion images later, Adobe’s new version of Firefly is now expanding across its design universe. buff.ly/4bcSSs1
Influencer agency Billion Dollar Boy (BDB) is launching a creator community membership program on Thursday as it expands its consultative services and partnerships. buff.ly/3JCiHGk
After a difficult year in 2023, FaZe Clan is looking to re-enter the esports limelight — and it’s using its lucrative brand licensing business to accomplish the task. buff.ly/4dcFuGh
In truth, the case for organic social is really a case for word-of-mouth recommendation and for targeting specific online communities. buff.ly/49NblKI
The bet publishers made on tentpole events and franchises to get advertising revenue back on track this year seems to be paying off. buff.ly/3Qirnp2
When it comes to the TikTok “divestment or ban” bill, marketers are worried. But most are not too panicked about the outcome — at least not yet. buff.ly/3UyY5VC
R/GA @RGA
191K Followers 3K Following We design businesses and brands for a more human future. Tweets by @chapinc.ADWEEK @Adweek
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19K Followers 17K Following Senior Reporter @digiday covering marketing & tech (AI, privacy, policy, etc.) ✍️ Past: @Forbes, @Adweek, @AP. 📧 [email protected]📱Signal: +1 929-399-6544SEW135 @SEW135
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256K Followers 15K Following We help you understand your customers’ individual needs by treating them like individuals. Take them out of the clustomer with our personalization tools.The TikTok ban is inching closer to reality. It's another blow to the social media stratosphere, reminding marketers their communities on these platforms aren't promised. So does TikTok's loss become the fediverse's win? My latest for Digiday: digiday.com/marketing/as-t…
.@FaZeClan has slowly but surely built a $7 million revenue stream by licensing its brand to consumer goods manufacturers in categories such as food, energy drinks, and foam dart blasters. Could this be the future of the esports business? digiday.com/marketing/faze…
SCOOP ALERT: Last year, Roblox teased the coming of real-world e-commerce in 2024. Now, that day has come. As of today, Walmart is leading a pilot test that will allow Roblox players to order items to their doorsteps without exiting the platform. READ: digiday.com/marketing/walm…
We’re thrilled to announce that our work with Microsoft on “NBA CourtOptix x NBA on TNT” has been shortlisted in the @Digiday Content Marketing Awards, Best Multi-Channel Strategy category. Congratulations to our @Microsoft clients and teams 🎉
We are excited to share that our campaign with @JBS_oficial was shortlisted by the @Digiday Content Marketing Awards for Most Effective/Measurable Campaign! Watch more here: bit.ly/49OfnlX
As women’s sports continue to thrive, agencies are looking for ways to combat the challenges women face with competing in esports. Debbie Scott-Bowden spoke to @Digiday about the importance of partnering with influencers to grow in gaming advertising: digiday.com/media-buying/m…
The case for organic social is really a case for word-of-mouth recommendation and for targeting specific online communities. #socialmediamarketing @sammbradley @Digiday digiday.com/marketing/the-…
With Alphabet surpassing $2T market cap, here the market caps for Snap, Microsoft and Meta since they also had earnings this week. More info in my @Digiday story about how search & social platforms talked about ads & AI in results and earnings calls: tinyurl.com/4z5rykfh
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Sources moot a potential sell-off of individual WPP assets as the agency holding group pushes ahead with a turnaround plan. buff.ly/4bgyo1P
So will it...or won't it...splinter apart? Speculation continues to swirl over a possible @WPP breakup, reports @Digiday's Ronan Shields: buff.ly/3QlbrCk
Oh, the drama! @Digiday digs into the juicy theories, hot takes and controversies surrounding @Google’s third-party cookie saga: buff.ly/4aShAhB
As they should.. Ahead of the @EURO2024 soccer tournament, brands are looking beyond TV to stretch their #marketing budgets, says @sammbradley in @Digiday ➡️ buff.ly/4aSJDxl
Wait a minute...they're not? Why some publishers aren’t ready to monetize #generativeAI chatbots with #advertising yet, explains @SPGuaglione in @Digiday ➡️ buff.ly/3w7JabJ
I like this approach! How resale platforms such as Detoure are tackling the excess of influencer gifting culture, explains @melissamdaniels in @Digiday's @modernretail ➡️ buff.ly/3xX2Y24
Tilt Take: Worth a read and another look at your newsletter strategy. via @Digiday digiday.com/media/publishe…
Why the creator industry is setting its sights on on the small screen buff.ly/3IZppWn via @Digiday
With a TikTok ban in the United States looming, experts are advising brands to consider contingency plans for reaching consumers if a platform disappears. One evolving option is investing in the fediverse. digiday.com/marketing/as-t… via @Digiday #business #marketing #technology
Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back dlvr.it/T68KmS #Marketing #Digiday @Digiday
"Walmart and Roblox are teaming up to make virtual e-commerce a reality" 🎯 It launches today, with users inside the pre-existing Walmart Discovered able to have real-life items shipped directly to their doorsteps via a digital twin on Roblox via @Digiday buff.ly/3WlXLuU
REMINDER: Tomorrow I'll be moderating a Twitter Space chat with @haekafae, @TatianaMUFC, and @Har_FieCreative on the rise of anime as a marketing channel — and the growing connection between esports and anime — at 2pm ET. Looking forward to this one!
Tune in on April 30 for an all-encompassing discussion of the rise of anime as a marketing channel — and the natural connection between anime and gaming. Featuring @alexleewastaken, @haekafae, @TatianaMUFC, and @Har_FieCreative. x.com/i/spaces/1nake…