Marketing Week @MarketingWeekEd
Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers. https://t.co/q2ZzNPHJ5q marketingweek.com London Joined March 2009-
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Today is the FINAL day to submit your entries for the Marketing Week Awards. Show the world why your campaign deserves to be celebrated among the best in the industry. Submit now before it's too late! #MWAwards24 ow.ly/OpaV50RsfI2
Created in just a few short months, Wellsoon is a challenger private healthcare brand that is aiming to open a category that many still feel isn’t affordable to them and tackle NHS waiting lists > marketingweek.com/one-challenger…
As brands are reportedly demanding an increasing number of interview stages, marketers say they’re being asked to do more than ever to get a foot in the door > marketingweek.com/chaos-marketin…
Pharmaceutical giant Johnson & Johnson has united its two business segments under the Johnson & Johnson brand name and is updating its brand identity. The move is aimed at making the two segments “more connected to the Johnson & Johnson brand” > marketingweek.com/johnson-johnso…
No one really knows exactly how AI will impact the future of work. Will AI tools serve more as enablers or replacers? Check out the latest from the Marketoonist
.@adidas pledges to ‘over-invest’ in marketing as CEO admits ‘we are not as good as we should be’ marketingweek.com/adidas-over-in…
Driving innovation around the taste of existing products can be as impactful as wholesale new products, says Coca-Cola CEO James Quincey > marketingweek.com/coca-cola-reno…
The deadline for the Marketing Week Awards is just around the corner. Submit your best work now to be recognized among the industry's finest #MWAwards24 ow.ly/egCC50RsfBT
Are marketers more empathetic than most? Andrew Tenzer argues not > ow.ly/qhEK50RscJ1
Check out the latest column from Helen Edwards where she urges brands to follow the example of British Airways: for every new ad you make, identify at least one customer experience improvement to go with it > marketingweek.com/helen-edwards-…
In the latest of a series exploring marketing leaders’ mistakes, Cancer Research’s Philip Almond describes an incident where acting in a “naïve and idealistic” way came at the cost of commercial success marketingweek.com/time-messed-up…
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say marketingweek.com/cmo-cookie-dep…
In his article in Marketing Week last week, Mark Ritson presented a very powerful argument for the use of quantitative ad testing, with which Peter Field, author of The Long and the Short of It agrees entirely: marketingweek.com/peter-field-pr…
Promotions, advertising, long-term effectiveness: 5 interesting stats to start your week marketingweek.com/promotions-adv…
Creatively playing with and stretching your distinctive assets is key to embedding them, but how far can this be pushed? marketingweek.com/play-distincti…
Confused. com appoints CMO to drive ‘new era’ for the brand Former Swyft CMO Geoff Bull joins Confused.com to lead the brand as it looks to “support customers” through a turbulent insurance market marketingweek.com/confused-appoi…
The pitfalls of building a startup marketing team From inflated job titles and learning humility, to balancing flexibility with accountability, startups have a lot to consider when building a marketing team marketingweek.com/pitfalls-start…
Why is financial fluency so important? It is the language of the boardroom and marketers who want to justify budgets, or progress their careers to the C-suite, need to speak it like a native if they don’t want to look like a tourist marketingweek.com/financially-fl…
Consistency on strategy was the key theme that emerged from the session; however, deputy chief strategy officer at McDonald’s agency Leo Burnett, Tom Sussman said the brand doesn’t “rest on its laurels”. marketingweek.com/mcdonalds-stil…
The language of modern marketing, in talking about taking a position and “targeting” consumers, can create an ‘us versus them’ dynamic, said Ije Nwokorie. Instead, he prefers the language of product, where you talk about making a product for a consumer marketingweek.com/dr-martens-bra…
ADWEEK @Adweek
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308 Followers 210 FollowingHear from our own Andrew Park on the capabilities of #VirtualProduction, how it has evolved, and the benefits it brings over traditional shoots – featured in both @CreativeReview and @MarketingWeekEd ✨ bit.ly/3SpObEY & bit.ly/3S4SmV0 #marketing #film
We are thrilled to celebrate winning with @BBHblacksheep the Charities and Non-Profit category at the @MarketingWeekEd awards for our #MarkedAsUnsafe campaign! A huge congratulation to @BBHblacksheep for also winning marketing agency of the year!💗
Last night we took home a win in Charities & Non-Profit at the @MarketingWeekEd Awards for our #MarkedAsUnsafe campaign with @RefugeCharity. We couldn’t be prouder. #MWAwards
We've won at the @MarketingWeekEd Awards for the third year in a row! 🎉 Our work for @scottishwater’s ‘Top Up From The Tap’ campaign took the honours this year in the 'best regulated industries' category. 👏 Let’s #TopUpFromTheTap and raise a toast to a fantastic victory! 🚰
Fantastic to be at the @MarketingWeekEd awards this evening with @PwC_UK shortlisted for 3 awards 🏆 Great recognition of #b2bmarketing across the industry and a fantastic team effort across an amazing @PwC_UK Sales and Marketing team. #mwawards23
.@MarketingWeekEd Consumer Campaign Of The Year - 'No Bounty' - @TaylorHerringUK for Mars Wrigley #mwawards23
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Great to see our work on the @Wickes Missions & Motivations Engine recognised on 2 award shortlists – Best Industry Campaign at the @TheCIM_mark Global Marketing Excellence Awards and the B2B prize at this year’s @MarketingWeekEd Awards 🏆 #marketing #awards
We’ve been shortlisted! The talented teams at Tangerine have been working hard putting our clients at the centre of attention, and have been shortlisted for not one, not two, but three @MarketingWeekEd awards! Massive congratulations to everyone involved 🏆
We’re thrilled to see our work with @EpsonUK has been shortlisted at the @MarketingWeekEd Awards for Best Use of Segmentation!🙌 A huge congrats to the team 👏
We are thrilled to announce that we have been nominated for THREE @MarketingWeekEd awards for our work with @ScaniaUK and their innovative service, Scania Go 🤞🤞🤞 1/3
Showing up on that shortlist 🥂 Our crazy Christmas campaign for @tacobelluk has been shortlisted at the @MarketingWeekEd awards. Throw it back and learn all about 'Merry Christmas from Taco Bell' here: lnkd.in/epfmqte2 #Shortlisted #MarketingWeek
We're delighted to share that RILA GLOBAL CONSULTING has been selected as a finalist for the @MarketingWeekEd Awards 2023 for our work with the luxury beauty brand @evelom! #consumerinsights #sociallistening #rilaglobalconsulting #marketingweek #marketingweek2023 #marketresearch
It’s what you do with it that counts. 🐟&🐿️ #FishAndChipmunk ps. Marketing Week, it’s …Gasp! not Gasp! we’ve been through this before cc @Gasp_4
Next up in our nominees, we have the category of 'Best use of a small budget'. Congratulations to: @AGinsight, @TheBHF, Emma Sleep, @fspfunerals, @MOJUofficial, @tacobelluk, and @WildRefill! marketingweek.com/event/marketin… #MWAwards23
Excited to share that our 'How to Win Funds and Influence Pipeline' work for our fantastic client @GlobalNTT has been shortlisted for this year's @MarketingWeekEd Awards! It's the first time Marketing Week has included an ABM category, we're thrilled to be an inaugural finalist!
Back from annual leave to some lovely news - the #Tomorrowx3 hardback campaign has been shortlisted for the #MarketingWeekAwards 2023 🌊
Kraft Heinz, Tesco and ITV top Marketing Week Awards shortlist HSBC, Specsavers, Trainline and the BBC have also racked up multiple nominations for the 2023 Marketing Week Awards, while VCCP, BBH, and Mother are among the most shortlisted agencies. marketingweek.com/marketing-week…
Brilliant brand insights from Margaret Jobling, CMO at Natwest this morning at @MarketingWeekEd #LeadershipSummit2023
Looking forward to moving kicking off @MarketingWeekEd #LeadershipSummit2023 @Oystertweet
The revolving door is spinning a little faster for #CMOs. Average tenure is down to 3.3 years in advertising, 4.1 in B2C and 4.4 in B2B, according to @MarketingWeekEd – so #marketers must make sure they justify their place at the C‘s Top Table... ow.ly/AfLC50Oj9lz