@tomroach @tomroach

Brand and communications strategist. VP Brand Strategy at Jellyfish Global https://t.co/NRNzw1DYT7 https://t.co/bsWaPuyt73 thetomroach.com Work London, live Cambridge Joined January 2009

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@tomroach @tomroach

3 days ago

The last marketing revolution left creatives on the sidelines. The latest one, the AI revolution, actually puts them closer to the centre, despite what many fear. My latest @MarketingWeekEd piece looks is at the creative side of the AI revolution. marketingweek.com/tom-roach-crea…

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@tomroach @tomroach

2 months ago

LinkedIn job reco's never fail. Today it thinks I'd be a shoe-in for head of strategy for the Church of England. But as it's not Global CSO, just HoS EMEA, not sure it's for me 😉.

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@tomroach @tomroach

5 months ago

TG Jones is 100% the name the @AldiUK marketing team would give a knockoff WH Smith.

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@tomroach @tomroach

6 months ago

Sweet. Thank you @BBHblacksheep for the unexpected smile in the mind.

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Sir Michael Take CBE @MichaelTakeMP

6 months ago

Details of Donald Trump’s revised state visit have been leaked: -Uber from Luton Airport to Windsor -Sausage roll from Greggs -Prince Andrew to entertain Melania as King & Mr Trump watch Loose Women on telly -Banquet at Wetherspoons. -Mr Trump to retire to Slough Travelodge. 🇬🇧🇺🇸

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@tomroach @tomroach

7 months ago

What are the best value or price perception campaigns and ideas of all time? (Eg VW Polo ‘Surprisingly ordinary prices’). The age of my references is really showing on this one and really would love more recent examples.

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@tomroach @tomroach

7 months ago

I get this ad several times a day. I think it might the worst ad ever made. Or do you have worse?

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Shane O Leary @shaneoleary1

7 months ago

Remember all that nonsense about how 'digital can't build brands and is only focused on short term performance' that used to be a constant refrain of certain marketing contrarians? Well...

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@tomroach @tomroach

7 months ago

"You're like a country vet able to immediately work out what's wrong with a prize horse." Funny/nice bit of feedback from a colleague just now.

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Tom Goodwin @tomfgoodwin

8 months ago

Advertising is determined to be split into performance marketing and brand advertising and to be two radically different tribes, using different techniques, KPI's, approaches, people. When it's actually a spectrum and there should be no divide, and just a gradation of focus/

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@tomroach @tomroach

8 months ago

Every flavour of strategy. Creative strategy has never been more eclectic but more fragmented. This is a call to entries for the APG Creative Strategy Awards 2025. We want to bring together all the best thinking of every kind. Pls spread far and wide. apg.org.uk/awards-2025

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Reform Political Advertising @refpoliticalads

8 months ago

It seems somewhat beyond strange that an ad for, say, washing powder, is subject to some four sets of regulations while an ad for your vote has absolutely zero requirement from any authority to be accurate.

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@tomroach @tomroach

9 months ago

There's a fundamental tension facing marketers today: brands need consistency and repetition, but the platforms tell them they need loads of fresh new content. My latest in @MarketingWeekEd on brand building in the age of creative fragmentation. marketingweek.com/brand-building…

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Bruce Clark 💧 @bruceclarkprof

9 months ago

@tomroach really wants advertising folks to take their heads out of the warm sand of the 20th century. marketingweek.com/tom-roach-big-…

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@tomroach @tomroach

9 months ago

‘Big Advertising’ needs to think small. It’s been a big week for Big Advertising. But advertising today is a myriad of smaller things, not just a few big things. First part of a two part case for change. marketingweek.com/tom-roach-big-…