Shane O Leary @shaneoleary1
Marketing strategy & media 🐕🐈. Ex agency dweller. Write a bit ✏️. Oval ball aficionado 🏉. Wexfordian 💜💛 Dublin Joined February 2009-
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Some proper high level ‘marketing’ there alright. 😬
Some proper high level ‘marketing’ there alright. 😬
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Hard to tell how much of it is corporate 'storytelling' and but I'm constantly impressed listening to McDonald's marketing team. It strikes me that managing a mega brand is a lot about controlling your own ego and your urge to 'just do stuff'. marketingweek.com/mcdonalds-stil…
Brilliant to see @LuckySaintBeer now avail in Ireland! Some great no/lo alc options out there now.
Shane O Leary retweeted
If you think there's less creativity today, it's probably because you're not making sure you're exposed to all the new forms of it. So important not to succumb to nostalgia and 'golden era' syndrome.
'YouTube ads revenue $8.1 billion, up 21% YoY' 🤯🤯
'YouTube ads revenue $8.1 billion, up 21% YoY' 🤯🤯
Shane O Leary retweeted
Policing Minister Chris Philp has just asked if Congo is a different country from Rwanda while on BBC's Question Time 👀
'We think it’ll become big and we’re trying to make sure we do it in a sustainable manner that doesn’t harm customer experience.' Interesting comment from Walmart's CEO on their retail media efforts. Feels like many retailers are doing the opposite. stratechery.com/2024/an-interv…
The re-birth of A&F is a really interesting story. Seems to have a done a great job with product and used influencer partnerships very effectively. (A little bit like Uniqlo's approach.) retaildive.com/news/abercromb…
Private equity group CVC (part owner of Premiership Rugby, URC, Top14 and 6 Nations) is going public on Friday - sportico.com/business/finan…
"A new study from Thinkbox et al has found that brands are underinvesting in TV advertising."
As predicted by myself and @dannydenhard last week!
As predicted by myself and @dannydenhard last week! https://t.co/wVesYNT1v3
Shane O Leary retweeted
Everything is an ad network.
🔥 🔥 🔥
The video in this is absolutely mesmerising.
The video in this is absolutely mesmerising.
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VCs after hearing a founder say “orthogonal”
@shaneoleary1 And @UncensoredCMO had a great chat with @tassthegreek and Brandon Pracht at @WiedenKennedy: spotify.app.link/?product=open&…
To "Yeboah" it: smacking a glorious volley that absolutely rockets in off the underside of the bar despite the acrobatic attempt of the keeper to get to it. Bonus points if you hit it so hard the ball bounces back up off the floor and hits the roof of the net.
What's the greatest goal that hit the woodwork before it went in?
A friend alerted me to the usual giddy brouhaha here a few days ago. Alas, it was a wind up ( I haven’t used Twitter for about 6 months) , but so as to not poop any party I’ve since looked at the site in question and confess I thoroughly enjoyed its sultry contents. As you were.
@shaneoleary1 Marketing is a subset of A/B testing right.... not the other way around... A/B testing is just the best 😬
At full-time in the Cork game the Clare man beside me goes, ‘D’ye have any concerts coming up or anything that ye can look forward to?’ and got a huge laugh from his peers. Fair play to him — as a direct result of that little quip, I’m drinking my first pint in several weeks
My 3 year old daughter - who normally only wears Elsa or Rapunzel costumes - woke up today and decided she wanted to wear an Arsenal shirt. She’s borrowed her brother’s kit from last season and is absolutely thrilled. Surely that’s some sort of good omen? 🤞🤞
You say freak, I say unique. 🫡
Chris Cashen Appointed as Vice President of IAPI adworld.ie/2024/04/26/chr… via @IMJ_Ireland @IAPI_Updates @MindshareIRL #Advertising
How Roy Keane ends every story.
If you think there's less creativity today, it's probably because you're not making sure you're exposed to all the new forms of it. So important not to succumb to nostalgia and 'golden era' syndrome.
Pretty sure we presented this chart in the original @LloydsBank pitch
@michaelmiraflor What's weird is Ogilvy Consulting is not a new thing. And before Ogilvy Consulting, they had Ogilvy Red for years and years.
@JuliaVyse "Fairness" isn't the issue, it's the ability to actually get it done and adapt a legacy business model to an entirely different set of services with a completely different set of customers.
@michaelmiraflor 💯 - why aren’t they looking to acquire a management consulting firm and bundle the suite? In this case their big brand is a detriment. If someone told me we’d brought in <insert traditional ad shop> to build growth synergy, reorg, and cost cut for my business unit I would be…
@shaneoleary1 In fairness to the team (who are ace BTW) it is £bns all econometric modelled data from GroupM and Ebiquity so a robust, independent channel by channel comparison.
@shaneoleary1 "A new study from Catholics-R-Us et al has found that the Pope leans favourably towards one major religion."
One of the key differences between ad agency/client vs early stage VC/founder relationship dynamics that I'm still adapting to (since my brain is hardwired for client service by default): - At agency, a brand client can put you under review on a moment's notice, so you're always…
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