McFranchisee @McFranchisee
Proud McDonald’s franchisee 🍔🍟. I share my aches, pains & successes as an owner operator. I’m all about the Double C: Customers + Cash Flow Formerly McD_Truth I love my McJob Joined January 2015-
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Here’s a good vid by @TheRyanLBaker on pricing with some good viewpoints from @davidhenkes. IMO…here are the major points that gets missed: 🚨QSR do not rely on tipping nor tipped wages. This is the primary reason why the gap between QSR and sit down has shrunk is because…
Here’s a good vid by @TheRyanLBaker on pricing with some good viewpoints from @davidhenkes. IMO…here are the major points that gets missed: 🚨QSR do not rely on tipping nor tipped wages. This is the primary reason why the gap between QSR and sit down has shrunk is because…
It’s mind boggling $SBUX hasn’t acknowledged the slew of competitors in the coffee space… Dutch Bros, Scooters, 7 Brew and not to mention all the indies. The drink space is getting super crowded - heck, we even hopped in with @cosmcs
It’s mind boggling $SBUX hasn’t acknowledged the slew of competitors in the coffee space… Dutch Bros, Scooters, 7 Brew and not to mention all the indies. The drink space is getting super crowded - heck, we even hopped in with @cosmcs
It’s the little things: It’s breakfast peak hour, the newly remodeled Burger King doesn’t have one car on the lot. Their delivery truck is literally blocking the entire drive thru + entrance on the back of the building. Why? I’m sure the driver wants to walk a few less steps…
If you study the art of pricing & discounting (yes, there are books, colleges courses, videos, etc) they will always tell you that if you need to have a value item, create a new product (with the margins desired) for the price you want to charge. Don’t take an existing item and…
If you study the art of pricing & discounting (yes, there are books, colleges courses, videos, etc) they will always tell you that if you need to have a value item, create a new product (with the margins desired) for the price you want to charge. Don’t take an existing item and…
$wen does have a good value platform but besides that, they are typically the most expensive QSR. Saying that they are taking less price makes it sound like they are cheaper but are they? $mcd has closed the historically gap but Wendy’s still carries a higher price tag. Side…
$wen does have a good value platform but besides that, they are typically the most expensive QSR. Saying that they are taking less price makes it sound like they are cheaper but are they? $mcd has closed the historically gap but Wendy’s still carries a higher price tag. Side…
I think pricing is always top of mind but McD has had the same pricing conversations for over 20 years, if not since Ray Kroc. We are very cognizant of price, more so than any other brand and we talk about it (maybe to our detriment sometimes). In reality, the franchisee…
I think pricing is always top of mind but McD has had the same pricing conversations for over 20 years, if not since Ray Kroc. We are very cognizant of price, more so than any other brand and we talk about it (maybe to our detriment sometimes). In reality, the franchisee…
There were some really big media ppl yesterday saying $mcd softness (2-3% positive comp) was due pricing. Yes, a few stores took too much pricing but that doesn’t necessarily equate to an entire system doing it. CNBC even showed a graphic (which I did feel was inaccurate) abt…
There were some really big media ppl yesterday saying $mcd softness (2-3% positive comp) was due pricing. Yes, a few stores took too much pricing but that doesn’t necessarily equate to an entire system doing it. CNBC even showed a graphic (which I did feel was inaccurate) abt…
$mcd global 4 yr SSS stack: 30%
I now know of 2 countries that accept #bitcoin(El Salvador is the other). IMO, it will need better integration before it rolls out. While the transaction did look “quick”, it took about 10 seconds (and this looked like the person was a pro at it). A normal credit card…
I now know of 2 countries that accept #bitcoin(El Salvador is the other). IMO, it will need better integration before it rolls out. While the transaction did look “quick”, it took about 10 seconds (and this looked like the person was a pro at it). A normal credit card…
Alright - who has the low down on this bank (?) turned $mcd? Pic looks legit (non AI), the window posters are current. If I had to take a guess, I would assume there’s a pretty restrictive signage ordinance in this municipality. They may not be able to get a marquee/road sign…
Alright - who has the low down on this bank (?) turned $mcd? Pic looks legit (non AI), the window posters are current. If I had to take a guess, I would assume there’s a pretty restrictive signage ordinance in this municipality. They may not be able to get a marquee/road sign…
The real story…Grimace Shake A McD agency won the 2024 Creativity Award for the Grimace Shake, big accomplishment. Congrats. Typically in a promotion you see a bell curve, starts off slow, builds, peaks and by the time the promo ends the units start to drop off. Grimace promo…
The real story…Grimace Shake A McD agency won the 2024 Creativity Award for the Grimace Shake, big accomplishment. Congrats. Typically in a promotion you see a bell curve, starts off slow, builds, peaks and by the time the promo ends the units start to drop off. Grimace promo…
This is actually a great idea for $mcd: Order in the app using speech.
This is actually a great idea for $mcd: Order in the app using speech.
I have compiled a bunch of TT vids of ppl ordering from automatic order takers (AOT) in QSR’s. Ranked in order: @McDonalds - very responsive @WhiteCastle - good/2 upsells @Bojangles - good, a bit fast, upsells @DelTaco - good (short vid) @Wendys - slowest of them all/laggy…
I have compiled a bunch of TT vids of ppl ordering from automatic order takers (AOT) in QSR’s. Ranked in order: @McDonalds - very responsive @WhiteCastle - good/2 upsells @Bojangles - good, a bit fast, upsells @DelTaco - good (short vid) @Wendys - slowest of them all/laggy… https://t.co/nGTytNWoXb
Congrats to @23XIRacing, @TylerReddick & the McTeam on the Talladega win today. We weren’t the main sponsor for this race but we still count the W. My only goal was to beat the @Wendys car but we got the 🏆
Congrats to @23XIRacing, @TylerReddick & the McTeam on the Talladega win today. We weren’t the main sponsor for this race but we still count the W. My only goal was to beat the @Wendys car but we got the 🏆
After visiting Europe & trying all the diff $mcd sandwiches from around the 🌎 at our biennial WorldWide Convention #McDWW24, I can confidently tell you that the 🇺🇸 Fresh Beef Quarter Pounder is THE BEST @McDonalds beef sandwich in the world - hands down. No other beef sandwich…
After visiting Europe & trying all the diff $mcd sandwiches from around the 🌎 at our biennial WorldWide Convention #McDWW24, I can confidently tell you that the 🇺🇸 Fresh Beef Quarter Pounder is THE BEST @McDonalds beef sandwich in the world - hands down. No other beef sandwich…
This is definitely a controversial hot take that I don’t disagree with. You don’t see very many overnight shifts open in restro’s because, often times, you loose money. You have to pay employees a premium to work it. Having some sort of small surcharge is appropriate. At…
This is definitely a controversial hot take that I don’t disagree with. You don’t see very many overnight shifts open in restro’s because, often times, you loose money. You have to pay employees a premium to work it. Having some sort of small surcharge is appropriate. At…
There’s some really cool innovations happening in Loyalty right now worldwide within $mcd. This is from our #McDWW24 conference in Spain. Instead of using your points for free food, there will be opportunities to get merch, access to special events, as well as being able to…
Jonathan Maze @jonathanmaze
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100K Followers 954 Following Investor. Author. Partner at Wall Street Beats. https://t.co/8fKLV165bC@McFranchisee @TheRyanLBaker @davidhenkes FS uses the tip credit for their tipped srvrs over mcd at minwage. Full service then employs kitchen staff way over min wage. I've asked the association to compare number of staff per unit from FS to QSR but they don't want to upset mcd more. I have 25/unit in the kitchen.
@McFranchisee *if you serve breakfast M-F stores are just fine
@jonathanmaze @McFranchisee @Wendys Ha! I’m traveling and pulled wrong numbers. Cute. Had to delete. 😉
Try this drink in the picture at Starbucks and you’ll learn after one sip why the stock is at a 52-week low.
@McFranchisee @cosmcs 💯and especially with their speed of service issues during morning peak, customers have plenty of places to go for an alternative now.
@McFranchisee @cosmcs Blue Bottle and Bluestone are fast growing competitors too
@McFranchisee @cosmcs Thanks for the repost! I'm also curious to see what happens regarding longevity. Wasn't sure what to expect going in, but I was rather impressed.
@McFranchisee @cosmcs I give MCDS a hard time about pricing here in CA…..but Starbucks I feel is at the upper limits of what someone will pay for what they are selling. For comparison a small latte at MCDS is $2.69. Has not changed much in years. Starbucks I think is close to $4….used to be sub $3
@McFranchisee @JonMaurer1 McDonald's introduced its breakfast menu in 1972. 50 years seems to be a big headstart!
in other words, Starbucks $SBUX doesn't actually have a plan yet and they just figured out that the consumer is hurting. The consumer needs more value items in 2024. Not more premium-priced water Independent restaurants understand this and we don't have the research…
The collapse of Starbucks is insane: Starbucks' CEO went on LIVE TV attempting to revive the stock. He says, "it was a very tough quarter due to pressures on customers, China, and challenges of the business in the Middle East also impacting us in other geographies." The worst…
@McFranchisee This is so spot-on. If we want to create a value item, let’s make one. Arby’s did that years ago with sliders.
@McFranchisee @RestaurantWill @NNNIncome @TheStalwart @DutchBros @aaronharrisDB @DanEngle_CRE @ADeBryCRE I heard that little Caesar’s pizza does the same thing with Walmarts
@McFranchisee In the full service world this applies too. See private label wines.
Our new Quesabirria Burger of month Based on early clicks, going to be a hot seller this month
This content is worth every penny of an Ivy League MBA program
If you study the art of pricing & discounting (yes, there are books, colleges courses, videos, etc) they will always tell you that if you need to have a value item, create a new product (with the margins desired) for the price you want to charge. Don’t take an existing item and…
@jaq_neco @McFranchisee These are some items I’m doing. Sliders didn’t exist on my menu so I added them to bundles (2 plates with 2 drinks or 1 plate with a drink and a sundae). Also we have a sandwich with 8oz fried chicken breast and here is another with 4oz with LTO flavor profile
@McFranchisee @RonRuggless @Wendys Wendy's irritatingly lists its performance backward. They list last year first and then this year, which has caught me more times than the flu. But yeah, 0.9%.
@McFranchisee @Skinney86 We spend too much money on local marketing with no reach. Need to give OPNAD a raise and cut local so we can effectively advertise value and save marketing dollars to offset cost pressures