R & B @Adnewbies
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Let’s rethink how we approach testing in ad campaigns. Most brands test creative just to “see what works”—but what if you started with a reason behind why you’re testing in the first place? Instead of throwing things at the wall, try structuring your testing like this: 🚀…
100% If CVR is lower, you are maybe hitting a real TOF audience, which means this ad is bringing new eyeballs to your ecosystem, which helps your other ads and account overall
100% If CVR is lower, you are maybe hitting a real TOF audience, which means this ad is bringing new eyeballs to your ecosystem, which helps your other ads and account overall
Oh man, I tagged the wrong @motionapp_ 🤦♂️ But for real... I don't crush on very many SaaS companies, but these people are doing everything right. If it's not part of your stack... are you even playing the game?
Ok, let’s make it official. I’d like to introduce you formally, to my AI Creative Strategist. 👋 + (bonus a the bottom) Y’all know I am an AI skeptic, so my standards are high. But after 6 months, but we have arrived. 🧠🤖 It will roast your ads like Gordan Ramsay, but then…
I’ve spent the last month rigorously testing all the ai ad makers and this is 0% surprising.
I’ve spent the last month rigorously testing all the ai ad makers and this is 0% surprising.
Most brands think A.I.D.A. is just marketing theory - here's how we use it with precise timing to create $200K performers.
Here is what folks miss when they obsess over email and SMS capture popups: Your most qualified leads are always going to be people who have already purchased from you. This is something @chrisorzy says often–it's true! If you've ever run lead gen ads on Meta and actually…
Your creative isn't failing because of production quality. It's failing because you're targeting the wrong psychological triggers. The process that changes everything: → Research customer pain language in reviews → Identify core emotional drivers per persona → Build concepts…
Don’t know who needs this, but 𝗵𝗲𝗿𝗲’𝘀 𝗮 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆-𝗯𝗮𝘀𝗲𝗱 𝗽𝗿𝗼𝗺𝗽𝘁 𝗳𝗼𝗿 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗮𝗱 𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝘀 𝘂𝘀𝗶𝗻𝗴 𝗛𝗶𝗻𝗱𝘀𝗶𝗴𝗵𝘁 𝗕𝗶𝗮𝘀 𝗮𝗻𝗱 𝗕𝗼𝘂𝗻𝗱𝗲𝗱 𝗥𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘁𝘆 (copy and paste this one): ⸻ Instruction: I want to…
The problem isn't that CPM, CTR, CPC, etc. don't matter. The problem is that they're what's called endogenous variables in statistical modelling: "An endogenous variable is one whose value is influenced or determined by other variables within the same statistical model."…
The problem isn't that CPM, CTR, CPC, etc. don't matter. The problem is that they're what's called endogenous variables in statistical modelling: "An endogenous variable is one whose value is influenced or determined by other variables within the same statistical model."…
Seen it plenty of times “wow yesterday was a great sales day what happened” Checks account… “Damn our CPC dropped by 50%. We spent the same and drove 2x the traffic, CVR only dropped by 10%” CPM, CPC, Reach, Impressions, CTR… you might write them off - but they all impact…
Seen it plenty of times “wow yesterday was a great sales day what happened” Checks account… “Damn our CPC dropped by 50%. We spent the same and drove 2x the traffic, CVR only dropped by 10%” CPM, CPC, Reach, Impressions, CTR… you might write them off - but they all impact…
Traits of a lazy media buyer: - poor naming conventions (- copy - copy - copy) - not reviewing ad performance, not pausing creatives or optimising campaigns - acting reactively rather than proactively - problem focused rather than solutions What else is a bad trait?
Cold take: more or less all individual ad metrics are irrelevant. Why? Because there are so many combinations of metrics that lead to good results. An ad can have a low CTR, but everyone who clicks on it buys because it's a perfect fit for them. So, your CVR and ROAS are…
These 8 n8n automations can replace your entire marketing team. They handle creative testing, research, copy, reporting - and run 24/7 without asking for a raise. Built for businesses that need to move fast without bloated teams or overpriced tools. I use these daily. You…
2 / Meta Creative Co-Pilot – analyzes campaign performance every 3 days – sends your top 3 ads w/ ROAS, CPA, spend – breaks down what’s working in the messaging – gives 3 new copy + headline variations to test – drops everything straight into Slack Resource link:…
What’s stopping you from: 1. Copying 100 raw customer reviews into a doc. 2. Uploading that doc into ChatGPT. 3. Asking ChatGPT to ditch the usual analysis with this prompt: ✍️“𝘈𝘯𝘢𝘭𝘺𝘻𝘦 𝘵𝘩𝘪𝘴 𝘥𝘢𝘵𝘢 𝘢𝘯𝘥 𝘳𝘦𝘢𝘥 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘵𝘩𝘦 𝘭𝘪𝘯𝘦𝘴...𝘸𝘩𝘢𝘵 𝘢𝘳𝘦…
The most transformational insight I've learned about AI is this: The magic is in the training data, not the prompt. The massive LLMs everyone uses is like an ocean of all human knowledge. To catch a legendary tuna you need a huge prompt apparatus that is is overly explicit and…
"I would beg you not to start an e-commerce business." @TaylorHoliday is the CEO of an ad agency that primarily services ecommerce businesses, yet that's still his advice to all of us. That's because he says that the path to liquidity, cash flow, and M&A market just aren't…
I'm going to be vulnerable here, so be kind: Working with a client where our Meta video CPMs are >$80 in 85% of cases. The product is a hybrid near term/long term solution & is replenishable. HOW do you get videos to convert better? Our soft metrics on some videos are great.…
95% of eCommerce businesses are worth $0 But is that abnormal? Lets take a look at some success rate data for startups... 45% survive 5 years 5% ever reach $1M in revenue .5% ever reach $10M in revenue ~.1% of startups ever produce $1M in net profit. TLDR THIS…
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