Tony Chopp @tonychoPPC
Here to talk eComm + Paid Media. VP Paid Media & Client Success @CommnThreadCo commonthreadco.com Newport Beach, CA Joined November 2008-
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META Performance Marketing Summit with the CTC social squad. AI, ASC, generative creative, strong signal to feed optimization models, clean catalogs to feed Shops, and Reels!!
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Lots to take away from the Keynote @ #GML2024, but something that stands out: Longer, more complex searches + paired with AI Overlay + Ads above, below, and within the AI Overlay. This is where search is heading. Not "Searches", but "Answers".
Front row seat for #GML2024. “A new era of AI. A new era of Ads”
Tony Chopp retweeted
This week we (CTC) got to help Snoop sell Stoves and Lebron launch a new line of Nike products. Getting to work alongside incredible marketers with big visions is inspiring.
This is new, and interesting, and likely useful, and possibly problematic in the short term. Google Merchant Center is beginning to use website crawl data to automatically add products. No feed required.
CTC Social Ads Team field trip
ROAS Goal rolling out to ASC. Today is a good day. CTC Methodology + META Ads Platform Trajectory
I'm Hiring: Director of Paid Social. Big job. Big spotlight. Big spend. Big team. Big impact. Big opportunity. boards.greenhouse.io/commonthreadco…
Tony Chopp retweeted
The test has officially concluded. This brand set out to spend $600k to determine the optimal Meta account structure. End Result: Their account is now running on Conversion segmented Cost Cap campaigns. I had guessed Cell 2, so this outcome is not what I originally expected...
The test has officially concluded. This brand set out to spend $600k to determine the optimal Meta account structure. End Result: Their account is now running on Conversion segmented Cost Cap campaigns. I had guessed Cell 2, so this outcome is not what I originally expected...
Also...woah. A Google Search. With no ads, above the fold. Woah. Looks great though.
I bought a Solo Stove Mesa this week, as a gift. About 2 months after seeing a CTV ad. By going to the site directly. Or maybe from a Google search, I can't remember. Actually, nevermind—I bought in on Amazon. Attribute that.
Tony Chopp retweeted
If the Triple Whale pricing change makes you sad I'll offer you Statlas Light for FREE for 6 months. No credit card required. Just comment 😭🐳 below and i'll DM you.
Tony Chopp retweeted
We spent $4.1M over 3 months to determine the optimal Google campaign type. 1. Standard Shopping vs. 2. PMax, shopping feed only vs. 3. Performance Max, full asset group PMax feed only drove the highest volume of Contribution Margin dollars at the most efficient CM:Spend ratio.
Tony Chopp retweeted
Looking across >$3B in 2020-2023 DTC revenue: The data indicates that brands realized the value from their 2020 new customer growth over the course of 2021-2022, with flat new customer growth during that time period. There’s some real bad news, but also one hopeful data point…
Tony Chopp retweeted
5 Jobs We're Hiring For Right Now At CTC 1. Data Analyst 2. Director of Business Intelligence 3. Solutions Architect - Specialty in data integration 4. Statlas Customer Success Manager 5. Paid Media Strategist Apply here: boards.greenhouse.io/commonthreadco… Or DM me for more info
No doubt, chatGPT is the future of Search (find). chat.openai.com
Nice job @burtonsnowboard, you got me with a Display Ad. New step-on bindings for Winter 23'. I'll click.
Tony Chopp retweeted
You can now OPTIMIZE for LTV with Facebook Ads 🤯 Let me show you how, and give you some real data on what the early results have been...
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