Nick Shackelford š¦¾ @iamshackelford
Building https://t.co/3VG4iKDEq7 - https://t.co/B4Dr8iaje2 - https://t.co/JGXGBLcOrs bit.ly/nickshack Joined May 2017-
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We have a really cool test running right now as we are testing a new offer that we are hoping to potentially run for Black Friday cyber Monday. Sometimes we run unique one off offers or sometimes we run a more evergreen unique offer but regardless of what is being ran we have toā¦
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Just got finished with quite possibly the most travel I've ever done in a single summer. Japan Europe Canada Multiple trips across the US Something like 20+ flights in the last 2 months. But I'm proud of myself because this is the first time I'm not coming back behind theā¦
Country folk Costco Couture
Creative is the new targeting. Meta's AI reads every pixel better than any human ever could. Here's our formula at $1.5M/month spend: The 15-Second Framework: ā¢ 0-3 sec: Hook ā¢ 3-5 sec: Value prop ā¢ 5-8 sec: Benefits ā¢ 8-15 sec: Problem/Solution - none of this shit is newā¦
Very good conversation on this one. One of my favorite things about X
Very good conversation on this one. One of my favorite things about X
Something Iāve had to realize more and more: most brands donāt lose BFCM because of weak discounts. They lose because they canāt execute at scale. Bigget teams send 25ā30 campaigns with massive teams behind them. Lean operators? Theyāre forced to pick: ā Send less and leaveā¦
Yep thatās us. Probably wondering how we got here. Well we made some ads Sent some emails Have a savage retail team and next thing we see. Weāre moving units. Doesnāt get old
I unfortunately am very good at this business thing. Very tiring
I saw this question on another thread (Shoutout @DTCMidas) and wanted to give my 2 cents based on the experience Iāve built over the years: 1ļøā£BE REAL ABOUT WHAT YOU CAN SPEND Most people focusing on volume don't have the budget to actually spend on 50+ creatives. You need toā¦
I saw this question on another thread (Shoutout @DTCMidas) and wanted to give my 2 cents based on the experience Iāve built over the years: 1ļøā£BE REAL ABOUT WHAT YOU CAN SPEND Most people focusing on volume don't have the budget to actually spend on 50+ creatives. You need toā¦
Today was a good day to work. Felt like almost everyone didnāt.
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