Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser
Scaling ecom brands with high-performance ad creative 🚀 Making over 700 creatives every month. Book now 👉 https://t.co/2CW9Xi5nEc bio.link/frasercottrell Find out more 👉 Joined September 2008-
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Just finished the first season of The Paper. Anyone else? Because as a die hard Office fan I have thoughts
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3 static ads that nail psychology over pretty design. AllCars: "Your 15 second scratch fix" with 94% stat creates instant credibility and urgency. WaterBoy: "Bachelorette or Vegas?" targets specific hangover situations instead of generic recovery. DROOL: Lifestyle shot in…
Getting very close to 10K on YT. Doing a Q&A when we hit it. So leave your questions below 👇 Building an agency, ad creative tips. Whatever you want
Fraser Cottrell | Ad Creative For Meta & TikTok retweeted
One of the worst AI ads I’ve seen. Comments say it all
A 7-figure DTC brand called the other day, completely stuck. They were cranking out UGC because it's "scalable" and now they can't break through their creative ceiling. When brands get trapped like this, we test everything we can think of. - Podcast formats - VSL concepts -…
One of the most used tools at my agency is Recharm. I dont belive there is anything as good for the price - Lets all my team find the footage they need faster than drive, air or anything similar
Fraser Cottrell | Ad Creative For Meta & TikTok retweeted
Stop relying on UGC ads! There are multiple ad styles you NEED to leverage for your DTC brand to see winners Here are our winning 6 styles + structures that you can steal (tips from an 8-figure creative agency)
Running clickbait UGC that gets high engagement but terrible conversion rates? Build landing pages that match what your ad promised. It needs to fill the gaps your ad left behind.
The answer is B. I'm not 100% why. But I think it's the orange bag that catches people’s eye, and I think the hook flowed better into the rest of the video.
The answer is B. I'm not 100% why. But I think it's the orange bag that catches people’s eye, and I think the hook flowed better into the rest of the video.
I'm almost at 10k subs on YT and want to do a Q&A to celebrate. So drop your questions below - Anything is on the table. Agency life, building a studio, ad creative, personal life. Anything. Fire away.
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