Programmatic Advertising Research @AdvertisingAI

software architect: Advanced research in artificial intelligence for digital advertising bit.ly/30LvcYi New Jersey, USA Joined July 2009

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123
Followers

313
Following

199
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351

A Data Guy @OceanBigData

6 years ago

We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indm…

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Analytics Infinity @AnalyticsInfini

6 years ago

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indm…

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Analytics Infinity @AnalyticsInfini

6 years ago

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbus…

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Data Analytics @UgcResearch

6 years ago

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication/33…

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Analytics Infinity @AnalyticsInfini

6 years ago

@DrLiuBigData What is the ethical implication of artificial intelligence? Is it fair for giant companies to monopolize the #bigdata of consumer information?

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LowerMyBills @LowerMyBills

7 years ago

Trump Ends Another Obama Era Program - If you owe less than $726,525 on your home and haven't missed a mortgage payment in 6 months, use Congress's mortgage stimulus program for the middle class. You'll be shocked when you see how much you can save.

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Vatican News @VaticanNews

6 years ago

The Vatican is hosting a 2-day conference on the impact of #robotics and #AI on humanity, which began on Thursday. ow.ly/hZld30oKxcF

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Data Analytics @UgcResearch

6 years ago

This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbus…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

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Chief Data Scientist @BigData2Action

6 years ago

This study ( doi.org/10.1016/j.jbus… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

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Analytics Infinity @AnalyticsInfini

6 years ago

Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (doi.org/10.1016/j.indm…) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.

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Life is probabilistic! @MarketingText

6 years ago

The goal of this study (doi.org/10.1016/j.jbus… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

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A Data Guy @OceanBigData

6 years ago

Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbus…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

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Text Mining and Mktg @MarketingMining

6 years ago

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbus…

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Text Mining with #AI @MmyDigital

6 years ago

This research project leverages the potential of big data to gain insights on actual customer engagement behavior resulting from a luxury brand's social media marketing activities: doi.org/10.1016/j.jbus…

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Analytics Infinity @AnalyticsInfini

6 years ago

The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbus…

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Marketing Professor @DrQuantitative

6 years ago

This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbus…

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Google Design @GoogleDesign

6 years ago

🧠💪 Introducing the People + AI Guidebook! Packed with best practices & practical tips—learn how to design human-centered AI products: design.google/ai-guidebook #pairguidebook