BIA Advisory Services @BIAAdvisorySvcs
BIA empowers businesses to thrive in the local media and advertising marketplace through strategic & valuation services, ad forecasts, and research and data. bia.com USA Joined October 2008-
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Our updated U.S. local advertising revenue forecast for 2025 is $169B, down 2.4% YoY and -1.5% from previous estimate. Digital media is rising, projected to make up 53.7% of ad spend. More: bit.ly/2025ForecastUp… #localadvertising @digitaladvertising
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44% of small businesses have a positive economic outlook for 2025, with 61% expecting revenue growth despite inflation, supply chain challenges. More from @Valpak's latest local business economic survey on our latest podcast: buzzsprout.com/1663015/episod… @rducey
Welcoming @senanmele as our new VP of Forecasting & Data Analysis. With extensive experience from Horizon Media and m/Six, Senan brings deep expertise in cross-channel media optimization to strengthen our local advertising intelligence services. #MediaIndustry #NewHire
Expect waivers and caps to drive initial M&A activity before major deregulation takes effect. BIA’s @rducey at the #NABShow says to expect 12-18 month timeline before significant regulatory changes 📊 #MediaBiz Full story: rbr.com/nab-show-2025-…
Just launched: BIA Industry Digest unpacks the latest CTV & OTT findings from key studies: bit.ly/BIADigest-CTVa… @rducey @PremionMedia @madhivetech @WeAreLocality
Is your #radiostation ready for the revenue shifts of 2025? We will discuss airtime and digital spending opportunities with @Marketron Jan. 30 at 2pm eastern. Register for free webinar here: bit.ly/2025RadioReven…
What's next for political ads? @nicoleovadia & @StevePasswaiter discuss with @TVNewsCheck to unpack how election advertising is evolving - and what you need to know 📺 #PoliticalAdvertising #MediaTrends buzzsprout.com/1663015/episod…
Get ready for the inside scoop on local #CTVrevenue growth. @rducey and an all-star panel from Disney, Magnite, MNTN, Sinclair/Compulse, and Premion take the stage at #TVOTNYC: bit.ly/LocalCTV2025-N…
IEEE Webinar 11/19: FM Radio Boosters Can Geotarget Over-The-Air Content to Be More Locally Relevant, Drive Revenue Growth: bit.ly/GeotargetingWe… @RickDucey @GeoBroadcastGBS
Fascinating conversation with #Valpak's CRO Jay Loeffler discussing their combination of #CTV #OTT advertising with mailers and the value it's delivering to advertisers. Listen to our latest podcast: Direct Mail's Digital Revolution: buzzsprout.com/1663015/episod…
BIA forecasts $171B in 2025 U.S. Local Ad Spend. @nicoleovadia discusses the firm's perspective on what's to come next year: bit.ly/3WBOGMP
Our latest #leadinglocalinsights podcast with Steve Passwaiter explores record-breaking #political #adspend, key Senate races, and social media's role in campaigns. Tune in for an in-depth analysis buzzsprout.com/1663015/151862… @swaiter1217 @nicoleovadia
BIA Says Changing Consumer Spending Habits Presents ‘An Opportunity’ For Marketers. insideradio.com/free/bia-says-… via @InsideRadio @nicoleovadia
U.S. #localadvertising spend 2024: $172B, near-even split of traditional and digital (BIA) rainnews.com/u-s-local-ad-s… @RAINtwitter
#Localadvertising for this year is estimated at $172B. More: bia.com/bia-updates-u-…
Celebrating Leap Day by announcing a major upgrade to our BIA ADVantage #local #advertising platform. Here's what's coming: youtu.be/96bQqhF-fX0?si…
Hear how #CTVadvertising is transforming #politicaladvertising and more in latest #LeadingLocalInsights podcast with @vilade_john @PremionMedia @rducey buzzsprout.com/1663015/143974…
Podcast with Jay Loeffler @Valpak discusses direct mail’s value in a multi-touch world. @nicoleovadia buzzsprout.com/1663015/143140…
Honoring the legacy and enduring, timeless message of Dr. Martin Luther King, Jr., today and as we move forward. #MLKDay2024
BIA analysts discuss #localadvertising trends to watch in 2024. Listen now: buzzsprout.com/1663015/141469… @rducey @nicoleovadia @RedLeafTX @ChattiLeyla @SuzanneAckley @mwdugan #LeadlingLocalInsightsPodcast
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