Birgit Vernunft @BirgitVernunft

Creative Strategist / Spotting new ways for Brands to lead in the Digital Age / Most curious person on earth yourstruly.de Hamburg, Germany Joined March 2009

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Adam Grant @AdamMGrant

4 years ago

People multitask in over 30% of virtual meetings. If you want their undivided attention, move meetings to the afternoon—and keep them small and short. Our best analytical and creative thinking often happens before lunch (or after dinner). Protect mornings to focus on deep work.

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Birgit Vernunft @BirgitVernunft

4 years ago

The long and the short of it - in reality? Brands grow by scaling up short-lived sales activation but beyond that they need brand-building. But what if they cannot afford broad reach? marketingweek.com/wrong-real-mar…

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Google Deutschland @GoogleDE

4 years ago

Zum #EarthDay diesen Donnerstag veröffentlichen @googlearts, @UNFCCC & vier Künstlerinnen neue, interaktive Experimente. Datenvisualisierungen zeigen darin, was wissenschaftliche Klimadaten über unsere 🌍 sagen & helfen damit, sie zu verstehen ➡️ goo.gle/3v67Gnq [1/5]

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Birgit Vernunft @BirgitVernunft

5 years ago

Count me in @elonmusk I‘m going for „Strategic Master of Digital Electro“

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Julian Cole - Strategy Tips @juliancole

5 years ago

Here's your one-stop-shop for all 2021 trend reports. Google Drive with every trend reports - drive.google.com/drive/folders/… A meta-analysis of all the trend reports - medium.com/on-advertising…

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Matthew Kobach @mkobach

5 years ago

Great marketing makes you forget it’s marketing the same way great movies make you forget it’s people reciting memorized lines

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Jonathan Ogden @jogdenUK

5 years ago

Podcasts saying literally nothing for 20 minutes.

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Zack Roif @zckrf

5 years ago

The CIA just rebranded to look like “hungry independent ad agency focused on their culture as much as their work”

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Rishad Tobaccowala @rishad

5 years ago

6 Ways to Build a career. 1. Understand strategy 2. Build 5 leadership traits 3. Manage change so it sucks less 4. Key in on culture. 5. A POV, a Provocation, a Perspective, a POA a must 6. Always re-invent and re-furbish your skills and industry. spark.adobe.com/page/v5Vm3Adj4…

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Birgit Vernunft @BirgitVernunft

5 years ago

An impressive modelling by McKinsey mckinsey.com/business-funct…

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Birgit Vernunft @BirgitVernunft

5 years ago

Very interesting updates from McKinsey about “The Next Normal” – how will businesses, brands and people adapt to the new realities after corona mckinsey.com/featured-insig…

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Matthew Kobach @mkobach

5 years ago

TikTok is what MTV used to be

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Les Binet @BinetLes

5 years ago

Forget Binet & Field. The hot new combo is Field & Hurman. Their new report outlines a framework for measuring effectiveness and a metric for predicting it. A must-steal.

WARC @WARCEditors

5 years ago

Forget Binet & Field. The hot new combo is Field & Hurman. Their new report outlines a framework for measuring effectiveness and a metric for predicting it. A must-steal.

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The Latest @latest_is

6 years ago

Digital Advertising - Learning the right lessons from Adidas, Marketing & Advertising News, ET BrandEquity …ndequity.economictimes.indiatimes.com/news/advertisi…

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Birgit Vernunft @BirgitVernunft

6 years ago

Great talk: time spent > time well spent ted.com/talks/tristan_…

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The Latest @latest_is

7 years ago

BBH Labs on Twitter: ">THE STUPIDITY OF SAMENESS AND THE VALUE OF DIFFERENCE.>bit.ly/2HxOMRs>the (definitive) article on why difference matters, by @tomroach >learn it by heart… "

BBH Labs @BBHLabs

7 years ago

BBH Labs on Twitter: ">THE STUPIDITY OF SAMENESS AND THE VALUE OF DIFFERENCE.>bit.ly/2HxOMRs>the (definitive) article on why difference matters, by @tomroach >learn it by heart… "