CMO Essentials @CMOEssentials

CMO Essentials is an @AberdeenGroup publication focused on trends and best practices in marketing, sales, and customer service. aberdeenessentials.com/cmo-essentials/ Joined April 2014

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CMO Essentials @CMOEssentials

7 years ago

In today’s low-commitment economy, the customer isn't just always right --- they’re always at risk of leaving. buff.ly/2JPev5F

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CMO Essentials @CMOEssentials

7 years ago

This infographic shows how brands such as Netflix, Starbucks, Nike, Lowe’s, BMW, Campbell’s Soup, and many others are leveraging AI capabilities in their marketing. buff.ly/2JtO8Fs

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CMO Essentials @CMOEssentials

7 years ago

Why aren’t more companies embracing machine learning? Perhaps the reason is as simple as a lack of understanding, or even fear of the unknown. buff.ly/2JmqV7V

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CMO Essentials @CMOEssentials

7 years ago

Last week, I traveled to Las Vegas to attend Interactions 2018. This post reveals several takeaways from discussions with company executives and customers at the event. buff.ly/2IH9qvE

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CMO Essentials @CMOEssentials

7 years ago

From 2007: The evolving role of the CMO buff.ly/2FBW2Gw How much evolution has actually happened?

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Do you know whether your customers prefer reward-based or discount-based promotions? We do! buff.ly/2GAh8uqDo you know whether your customers prefer reward-based or discount-based promotions? We do! buff.ly/2GAh8uq

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CMO Essentials @CMOEssentials

8 years ago

2018 Small Business Trends Report | Infusionsoft buff.ly/2GA3ExV

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CMO Essentials @CMOEssentials

8 years ago

How to Analyze Your Competitors and Reverse-Engineer Their Sales Process buff.ly/2G1iRoh

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CMO Essentials @CMOEssentials

8 years ago

Aberdeen’s research shows that Best-in-Class companies are 50% more likely to be using an Omni-channel Order Management system when compared with All Others. buff.ly/2G7i5ah

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CMO Essentials @CMOEssentials

8 years ago

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can overwhelm creative professionals. buff.ly/2oPFJAs

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CMO Essentials @CMOEssentials

8 years ago

Why ABM and Inbound Don't Play Nice: Joe Chernov, InsightSquared CMO, on Marketing Smarts [Podcast] buff.ly/2F0D68c

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CMO Essentials @CMOEssentials

8 years ago

Companies are going to have to re-examine their marketing practices if they want to connect to their audience on Facebook. buff.ly/2EoiWSd

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CMO Essentials @CMOEssentials

8 years ago

Aberdeen surveyed CX leaders in companies across the globe to determine the technologies and processes they currently use to achieve Best-in-Class results. buff.ly/2FSBbAe

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CMO Essentials @CMOEssentials

8 years ago

Avoid Failure in Your Customer Experience Strategy Planning for 2018 buff.ly/2EPQhpu

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Jill Konrath @jillkonrath

8 years ago

Today's crazy-busy prospects delete sales emails, period. Learn how to get their attention. buff.ly/2lH6W6L

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CMO Essentials @CMOEssentials

8 years ago

"In my own beloved profession of marketing, the primary application of technology is to find increasingly sophisticated ways to annoy people." buff.ly/2DTAxkh via @markwschaefer