REI Words: Commercial Real Estate Content @CRE_Content
MFH & Hotel Investor | Co-founder hotel private equity 🏨| Married to a CRE syndicator | CRE content writer📈 |Posts about real estate ✍️reiwords.com United StatesJoined February 2024
3 lies stopping you from growing your CRE brand.
🚫Post tons of content
🚫Strive for “viral”
🚫More followers = revenue
Stop wasting your time.
Hire a ghostwriter.
#cre#contentmarketing#seo
In a crowded CRE market how do you stand out? Thought leadership content marketing. Here's why:
👉 Build trust. You should know your niche and market at a level the buyer/seller/lessee can't get from their own research. Use thought leadership content to show you know what…
What do you think about real estate tokenization?
I just got sent a pitch deck to invest in a platform in this space.
Do you think it solves accessibility and liquidity challenges?
#cre#realestateinvesting#retwit
Got this question from a CRE ghostwriting client
"I don't know what to write about"
My answer
Listen to podcasts? Review an episode.
Read books? Share your take.
Go to conferences? Recap the best ideas.
#cre#contentmarketing
There's so many amazing layers of real estate. My husband recently had a co-living investor on his podcast. Interesting concept. Meanwhile, my business partner is doing her first development project with a piece of land and learning all about that process. This is why I love…
As I work with more CRE folks I'm realizing they want:
👉Someone who "gets" their industry and their goals.
👉Help with an overall marketing strategy. Not just thought leadership content but how the various pieces fit together.
👉Ideas on what to write.
👉 Ideas on other…
Everyone in CRE can show thought leadership. Do these 3 simple things:
👉Record top insights from conferences/events
👉Capture info on deal lessons learned
👉Get testimonials
Summarize and share.
#cre#retwit
CRE un-conventional networking: start conversations with everyone.
- In an Uber
- On the plane
- At the store
I met a MFH developer who secured millions in capital—all from one chance encounter.
#cre#retwit#realestateinvesting
The secret to standing out? You.
- The CRE deals you've done
- The people who've made an impact on your life
- The books you read
- The podcasts you listen to
- The clients/investors you work with
- The struggles you have
There's helpful content in all of these things.
#cre…
After we publish a blog post, here's what happens next:
✅ VA automatically creates a surfer audit
✅ The post gets scheduled for a 30 day review
✅ We track performance metrics
✅Continuously update links
✅Test different CTAs and measure
#seo#contentmarketing
CRE folks:
You’re trying to grow your platform. It's hard getting noticed.
The WORST thing you can do is be generic.
Most content is bland.
Your expertise isn't.
#cre#contentmarketing#retwit
Met @theRealKiyosaki last night at a small gathering.
Rich Dad, Poor Dad inspired our entire real estate journey years ago. 🏠
Without that book I’m not sure we would have even thought about real estate investing. 🤔
Pretty cool to meet the person who started it all.
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