Merkle | Cardinal Path @CardinalPath
Cardinal Path is a premier digital data analytics firm that works with the world's leading brands to create, implement and action advanced analytics. cardinalpath.com Joined February 2011-
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Stay up-to-date on the latest #HIPAA guidance and its implications for digital analytics. Check out @Merkle | Cardinal Path's blog by Nick Iyengar: ow.ly/yQvQ50O9TOZ
Want to opt out of automatic migration to #GA4? You'll have until February 28th. Find out more in this @Merkle | Cardinal Path blog by Nicky Yuen: ow.ly/b8hS50N1qo3
It's confirmed - #GoogleOptimize will be sunset on Sept. 30 of this year. Read Anthony Mills' @Merkle | Cardinal Path blog for what's next: ow.ly/91Nw50MCoRY
How did @redcrosscanada seamlessly move from #UA to #GA4? Learn how @Merkle | Cardinal Path helped them become an early adopter with 1:1 implementation: ow.ly/9EVS50MBBo9
#BounceRate has varying definitions across #GA4 & #UA. Learn more in the @Merkle | Cardinal Path blog by Svetla Nikolova: ow.ly/aCrO50MwILP
How has #DDA changed from #UniversalAnalytics to #GA4? Find out in this @Merkle | Cardinal Path blog by Josh Jordan: ow.ly/sYoI50M7Rn1
What is digital #inhousing for brands? Get started with the Cardinal Path | @Merkle blog by Melissa Peterson: ow.ly/hFyx50M1CFY
Take targeting even further with #GA4 #PredictiveAudiences. Read the @Merkle | Cardinal Path blog for #segmentation tips: ow.ly/gq2q50LZKf0
What is #ConsentMode? Learn how to collect the data you need with #GA4 while respecting your users with this @CardinalPath | Cardinal Path blog: ow.ly/4QWp50LZK9v
Have you completed the #GA4 360 migration yet? Nick Iyengar walks you through @Google's delayed #UniversalAnalytics 360 deprecation in this @Merkle | Cardinal Path blog: ow.ly/bB3B50LPh0c
Why is it valuable to collect location- and device-based data in #GA4? Find out in this @Merkle | Cardinal Path blog by Matthew Olivan: ow.ly/GYkI50LPgzi
How has #GA4 made improvements over Universal Analytics? @Merkle | Cardinal Path's Moe Elshabrawy shares: ow.ly/ua7Q50LPfYB
What are the benefits of in-house #tech with a #GMP? Find out in this blog by @Merkle | Cardinal Path's Patrick Soch: ow.ly/9zGX50LPfMA
How is #GA4 360 being priced? Read @Merkle | Cardinal Path Nick Iyengar's guide here: ow.ly/j3um50KzUHf
How should you prepare for the #GA4 certification test? Read Eric Fettman's tips and tricks in this @Merkle | Cardinal Path blog: ow.ly/kIui50KzUFi
How does #GA4 @Google Signals address cross-device tracking? Michael Zoeller walks you through it in this @Merkle | Cardinal Path blog: ow.ly/YiqX50KzUBU
What are 4 key changes in #GA4? In this episode of the #InsideJobCXPodcast, @Merkle Alex Langshur explores #firstpartydata collection, and gaining insight on both customers and prospects: ow.ly/t24850Kzs5u
Prepare for #GoogleAnalytics' shift to #GA4 with the on-demand @Merkle | Cardinal Path webinar: ow.ly/QBm950KzqBu
How can marketers build their own identity graph with #GA4? @Merkle’s #DigitalMarketingMusings podcast dives into the newest @googleanalytics iteration: ow.ly/OvsQ50Kzqzr
How can marketers build their own identity graph with #GA4? @Merkle’s #DigitalMarketingMusings podcast dives into the newest @googleanalytics iteration: ow.ly/OvsQ50Kzqzr

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