Ben McCluskey @ConcreteCopy

I replace meaningless words with concrete copy. Brand Voice / Brand Video Scripts / Web Copy concretecopy.co.uk Bristol Joined November 2014

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Ben McCluskey @ConcreteCopy

2 years ago

Football has finally retired from Zlatan. It’s tired of trying to keep up with him.

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Joel Klettke @JoelKlettke

3 years ago

* Copywriters included

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Ben McCluskey @ConcreteCopy

3 years ago

headline of the year theguardian.com/science/2023/f…

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Stepson turned 10 today. Unwrapped his new Jazzmaster guitar. Spent the morning smashing through all his favourite Nirvana tunes. Long blond hair swishing the whole time. I just found out he shares his birthday with Kurt. His head may explode when I tell him.

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Ben McCluskey @ConcreteCopy

3 years ago

#AugustusGloop isn't trending yet? This platform used to stand for something. bbc.co.uk/news/world-us-…

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Ben McCluskey @ConcreteCopy

3 years ago

Sharon Van Etten can break your heart in 4 lines: "Sitting at the bar, I told you everything You said, "Holy shit, you almost died" Sharing a shot, you held my hand Knowing everything, knowing everything, we cried" Who else can do this? Points off for mentioning Hemingway 🤷‍♂️

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Ben McCluskey @ConcreteCopy

3 years ago

Can someone remind me which year we're in??

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Ben McCluskey @ConcreteCopy

3 years ago

I asked @Nickhalo01 for a testimonial. @cleanslatecopy calls it the “most extraordinary testimonial I’ve ever read.’ Is it? Or is it just the most extra?🤦🏻‍♂️ You decide.🍄 linkedin.com/posts/benmcc_i…

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Ben McCluskey @ConcreteCopy

3 years ago

Worried everything looks the same? Recommended reading: Why is everything so ugly? _The mid in fake midcentury modern_ nplusonemag.com/issue-44/the-i…

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Ben McCluskey @ConcreteCopy

3 years ago

Well, Covid finally caught up with me. Looks like the Christmas visits may be off 😢

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Ben McCluskey @ConcreteCopy

3 years ago

Does anyone else have an imaginary walk-on song? Like, if you were walking onto stage to give a talk or, you know, wrestle someone. Mine would be this: open.spotify.com/track/6quMGNh4…

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Ben McCluskey @ConcreteCopy

3 years ago

That's right, I've been over on LI banging on about Icemen, GPTchat and technological unemployment. Who even am I anymore? linkedin.com/posts/benmcc_c…

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Ben McCluskey @ConcreteCopy

3 years ago

I wrote this script. I think (hope) it's the best thing I've written... 😊 concretecopy.co.uk/miro-script

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Ben McCluskey @ConcreteCopy

3 years ago

Literally minutes away from scarring the kids for life

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Ben McCluskey @ConcreteCopy

3 years ago

Controversial opinion: minor amends > no amends

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Ben McCluskey @ConcreteCopy

3 years ago

To be fair, the average man has never been able to have children unassisted.

Ben Wilson @BenWilsonTweets

3 years ago

To be fair, the average man has never been able to have children unassisted.

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Ben McCluskey @ConcreteCopy

3 years ago

Remembering the time a new agency got in touch asking if I could proofread a doc for their client THAT SAME AFTERNOON. And then tried to lowball me on price. (It was last Thursday)

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Ben McCluskey @ConcreteCopy

3 years ago

I have a case study conundrum. Can anyone help? I wrote the script for an explainer vid (for an agency not the big client). I want to embed the video on a case study page but on the client site the vid is on Wistia. Is the only option asking the agency to send me the file?