Erica Schneider @ericasmyname
I share content writing & editing tips to help entrepreneurs & founders attract + convert high-value clients | Edited 3M+ words | Running on seltzer 🤩 🏳️🌈 bit.ly/49GqtKH Cut the Fluff newsletter → Joined May 2021-
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Become a wayyyyy better writer & editor here: cut-the-fluff.ck.page/signup
Ticked over 3k subscribers to Cut the Fluff and almost forgot to celebrate! I launched my newsletter 5 months ago and it's by far my favorite place to write these days. Longer than social, shorter than a blog post. Just the right temp(o). Thanks for subscribing :)
The Ship30 guys recently said editing is "not as important as you think." Now, as an editor I could get offended. But I'm not, because their audience isn't my audience. They're speaking to absolute beginners who are better off shipping unpolished work than overthinking and…
I think I’m ready to build my YouTube presence. Who should I be watching, following, learning from?
Have you played with @ButterDocsHQ yet? Totally removes the need for a zillion tabs and docs. Everything is in one place 😮🙌
Have you played with @ButterDocsHQ yet? Totally removes the need for a zillion tabs and docs. Everything is in one place 😮🙌
Rando at the cafe I'm working at: "You look so serious at your computer. Are you a brain surgeon or something?" Me: "Oh no, you're just watching me surgically edit words for marketing purposes." Man: "Ok so NOT very serious." Me: "It's quite unserious, actually." 😂
Here's why unique perspectives matter (beyond helping you stand out and differentiate): When you take a stance, you encourage people to think about THEIR stance. So everyone thinks deeper and gets smarter on a subject. Do the world a favor: develop & share your POVs.
Do you have an enemy? I used to rail on bros all the time. Gained 7k followers in a day once for my super viral anti-bro post. But after some time, I realized I didn't want to be known as only an "anti" person. Anti-cringe. Anti-hustle porn. Anti-bro marketing. I am…
Wanna get better at communicating? Think like a writer. Write like a thinker.
This week I’ve: -Gone to my first ever conference -Met some of my marketing/creator idols (who loved me right back) -Been interviewed on the biggest podcast of my career This is 2.5 years of work compounding in real time. Grateful.
Tons of “I’ve done this once pay me like I’ve done it 100 times” people out here. Amanda’s spot on here.
Tons of “I’ve done this once pay me like I’ve done it 100 times” people out here. Amanda’s spot on here.
If you're making friends online. Solidify those friendships offline. We all need people to lean on, chat shit with, share ideas with. Build those relationships. Best thing I've done for my career (& mental health) so far.
If everyone’s creating content, but everyone thinks most content sucks…do we all actually…suck? Wednesday thoughts.
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@ericasmyname Congrats, @ericasmyname, and happy to be a part of it. I’ve improved my writing from this newsletter! 👍🏼
@ericasmyname Regional. Local hiking for a regional portion of the state that I live in. Mainly hiking but other outdoor activities as well.
@ericasmyname Congratulations 🎉
@ericasmyname Mine is a local hiking niche. The main fruit of it is local outdoor events for the coming month. That's what people love the most about it.
@ericasmyname Maybe it is just me but my first draft is always rough. How do you improve if you don't edit and see where you can improve? I'm with you. Editing is important. Maybe a better message (for Ship30) is a little editing can go a long way.
My DMs: Hey Bro! Want 100 hot leads on autopilot? Me: ┓┏┓┏┓┃ ┛┗┛┗┛┃\○/ ┓┏┓┏┓┃ / ┛┗┛┗┛┃ノ) ┓┏┓┏┓┃ ┛┗┛┗┛┃ ┓┏┓┏┓┃ ┛┗┛┗┛┃ ┓┏┓┏┓┃ ┛┗┛┗┛┃ ┓┏┓┏┓┃ ┛┗┛┗┛┃ PSA: I don't sell services. Research prospects.
Perception = reality The quality of your content is perceived as the quality of your business Want to charge more? Make more? Create content that signals you're worth it
@ericasmyname Congrats! I went from 60 subscribers in 2021 to 1,500 in 2022. Now I'm nearing 2,500 and it's exciting. I just subscribed to yours :)
@ericasmyname Congrats Erica! Huge accomplishment! :)
The Ship30 guys recently said editing is "not as important as you think." Now, as an editor I could get offended. But I'm not, because their audience isn't my audience. They're speaking to absolute beginners who are better off shipping unpolished work than overthinking and…
just open up an article in the browser, prepend "butter.new" (mind the slash) in the URL bar, and start revising!
I watched Web3 drown in its own hype. Now I wonder if I'm seeing warning signs in AI. We're falling into the same traps: ⛔ 1. Prioritizing flashy tech over real-world utility ⛔ 2. Unclear terms (e.g. “AI agents”) ⛔ 3. Building for other insiders rather than the mainstream…
@ericasmyname Good point, Erica. And most beginning writers are publishing online where they can usually edit after the fact. Those of us who are writing for print need to edit at a high level before submitting our work. I also believe that well-edited work reflects my professionalism.
@ericasmyname Every audience have their specific needs or goals.
@ericasmyname Good writing is good rewriting which is good editing and there is no shortcut short of mediocrity.
@ericasmyname I think it depends on the context. Beginners need to focus on shipping. Professionals need to polish their craft. The former needs to learn what works so they can edit. They latter already knows what works and it's tweaking to get closer to it.