Digital Everything Consulting @DigitalEvery
Digital Marketing + Social Media Marketing + Influencer Marketing Agency / Creator of The Influencer Marketing Roadmap Course digitaleverything.consulting Joined March 2019-
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Your company can create excellent #content, but in order to truly leverage it, you need to have a #SocialMediaStrategy - this includes knowing when to post, where to post, and what sort of content to post. Learn more about #SocialMediaMarketing at digitaleverything.consulting
The #CreatorIndustry has exploded in the past decade, and it shows no signs of stopping. According to the Washington Post, YouTubers account for 390,000 full-time jobs. Learn about how your company can take advantage of the creator/influencer industry at digitaleverything.consulting
TikTok launched their shop feature in September and it’s sure to be a game changer with holiday shopping this year. With shopping ability now built into the platform, it’s even easier and faster for users to make a purchase in mere seconds. Learn more at digitaleverything.consulting
Both, b/c they serve different purposes! #OrganicSocialMedia is more focused on content creation, engagement, & building long term relationships. Paid social media, is more focused on broad reach, content promotion, & scalability (shorter term goals) - digitaleverything.consulting
Marketing to Gen Z? Keep in mind that 48% of Gen Zers will do their shopping on social media - specifically Instagram & TikTok (via CNBC). Why? Because Gen Z tend to take recommendations from their peers, rather than celebrities/internet searches. More at digitaleverything.consulting
Susana Yee, founder of #DigitalEverythingConsulting, created the Influencer Marketing Roadmap, a free online workbook that focuses on 5 Key Things You Should Do Before You Hire An Influencer. Learn more at digitaleverything.consulting #InfluencerMarketing #SocialMediaMarketingTips
As the holidays approach, #Snapchat has added more features to help brands and influencers collaborate: Paid Partnership tags, Creator Discovery API for third-party platforms, & new ad placement options. Learn more about #SnapchatMarketing at digitaleverything.consulting
GUESS was looking to distinguish itself on #Pinterest. We helped them do this with the #InfluencerCampaign #ColorMeInspired. The campaign went viral & was named as an innovative campaign, featured on Mashable. Learn more about what we do for our clients at digitaleverything.consulting
Quite a lot! #LinkedIn reported a 41% growth between Spring '21 & Spring '23. “Gen Z is one of the fastest-growing demographics on LinkedIn,” confirms Andrew McCaskill, whom the company identifies as a “LinkedIn Career Expert” (TheCut.com) - digitaleverything.consulting
It may seem odd that Gen Zers are interested in LinkedIn (compared to fast-paced video content). But that’s why some teens *like* LinkedIn: it's simpler & more focused on academic/professional success than appearance, which can be refreshing. Learn more at digitaleverything.consulting
The Instagram algorithm is ever changing, and right now, it’s prioritizing memes for organic views. Why? Memes have been around a long time & are relatable to users. Plus, it’s easy for many users to hop on a meme trend, making it more likely to go viral - digitaleverything.consulting
Our work with #Myfox resulted in a 20% increase in YouTube views + website click throughs, a 20% monthly increase in social media followers, and a 30% increase in social media engagement. Learn more at digitaleverything.consulting #SocialMediaMarketing
LinkedIn has developed a number of different tools to broaden who can access content and, as a result, grown the number of ways users are able to access content. Learn more about how to best use #LinkedIn at digitaleverything.consulting #SocialMediaMarketing #LinkedInMarketing
Soothe wanted to drive sales & expand knowledge of their new offerings. We led a campaign of 45 influencers, resulting in increased sales via influencer savings codes, as well as boosted engagement. Learn more at digitaleverything.consulting #InfluencerCampaign #InfluencerMarketing
Setting goals such as “increase awareness” or “bolster meaningful engagement” help decide a company’s #socialmediastrategy & tactics moving forward in a more specific way than simply “make business better.” Learn more at digitaleverything.consulting. #SocialMediaMarketing
Ayr Skin Care wanted to expand #brandrecognition with their new packaging and launch their new website. With our 150 #influencercampaign + 4 ongoing contracted influencers, we maximized #ROI and doubled sales by the end of the campaign. Learn more at digitaleverything.consulting
Depending on your company's audience, LinkedIn might be important. #LinkedIn is oft used by working professionals (late 20’s - mid 60’s) & job seekers. If your product/services aim to reach that audience, you may want to up your #LinkedInMarketing. More at digitaleverything.consulting
Didi Hirsch Mental Health Services was looking to revamp their visual/written social media content. We developed a more distinct & recognizable brand voice, grew brand awareness by 300%, & streamlined their social media reporting strategies. Learn more at digitaleverything.consulting
2 main types of #PodcastAds: 1) Host-read ads (which have the benefit of the host’s familiar voice lending credibility to the ad content), & 2) Voice talent ads (which have the benefit of creating a voice recognizable as the brand’s unique voice) - more at digitaleverything.consulting
For TruNiagen, we improved their social media reporting, resulting in a robust system informing how to improve ROI, #CTR, & #LTV. We also led #InfluencerCampaigns that led to increased #websitetraffic & #ROI. Learn more about what we do for our clients at digitaleverything.consulting
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