EDIFY @EdifyContent
Technical content marketers and ghostwriters for B2B SaaS ✍️ edifycontent.com Mesa, Arizona Joined September 2020-
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Gartner reports that 75% of buyers do NOT want to talk to sales. So, with that in mind...why not just create content that does the selling instead? 🤔
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Ok, I know that integrations sound simple on paper, but you sales guys really have to stop promising 2-week timelines. It’s killing us. Have some sympathy.
eBooks are completely underrated. A lot of B2B teams think they're some "old school," in-depth 100-page guide or something. But here's what they're missing: eBooks are one of the most versatile ways to educate your market and get them to actually trust you. You can define a…
EDIFY retweeted
What is the problem to which generative AI is the solution? What does it “do” for society and what does it “undo”? Who are the winners and losers in the game of “AI” as we’re playing it today? These are questions raised by a 1997 Neil Postman lecture titled “The Surrender of…
"I'll Just ask AI to write our white paper." Sure, ChatGPT can generate something that looks like a white paper. Headers, executive summary, confident claims about your revolutionary data platform. But here's what it can't do: Handle the skeptical CISO who's seen every vendor…
Your technical buyers can smell outsourced content from a mile away. They notice every misused technical term. Every surface-level explanation. Every case study that sounds like marketing fluff. And it all signals one thing: "These people don't actually understand what we do."…
EDIFY retweeted
AI won’t give you a six pack. It won’t make you good at an instrument. It won’t write a great book. It won’t make up for your lack of expertise. But it can accelerate what you’re already good at. This is what people miss most often about AI. Stop using it as a crutch and…
Most technical writers are using ChatGPT wrong. They're asking it to write entire articles from scratch instead of leveraging what it actually does well (i.e. executing specific tasks). Here are some practical ways to use AI as a writing partner: For ideation: → Generate…
"You're absolutely right" might be the most rage-inducing response AI can give you. After having to correct the total nonsense it just confidently fed you, it's the last thing you want to hear. Me: "Can you write a draft for a case study about how our API helped reduce…
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