Alice Boyd @EducatorsData

We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indm…

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indm…

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbus…

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication/33…

This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbus…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

This study ( doi.org/10.1016/j.jbus… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (doi.org/10.1016/j.indm…) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.

This research project leverages the potential of big data to gain insights on actual customer engagement behavior resulting from a luxury brand's social media marketing activities: doi.org/10.1016/j.jbus…

The goal of this study (doi.org/10.1016/j.jbus… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbus…

Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbus…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbus…

This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbus…

In #datamining, entropy is a useful concept. Maximum Entropy is a good classifier in supervised machine learning: en.wikipedia.org/wiki/Entropy_(…

President Trump's former attorney, Michael Cohen, secretly made a recording of his conversation between himself and the future President discussing payments to former Playboy Playmate Karen McDougal, who has alleged an affair with Trump, NYT reports cnn.it/2zTjtOf

Here are the 3 things you need to know about machine learning: ow.ly/CpZt30kG8LG

Download this deep learning eBook to learn basic concepts and explore advanced techniques.

The Fake News Washington Post, Amazon’s “chief lobbyist,” has another (of many) phony headlines, “Trump Defiant As China Adds Trade Penalties.” WRONG! Should read, “Trump Defiant as U.S. Adds Trade Penalties, Will End Barriers And Massive I.P. Theft.” Typically bad reporting!

As I have said before, there is a troubling pattern at the @FCC. The agency’s big media policy decisions all seem custom-built for the business plan of Sinclair Broadcasting. This is not right.

Donald J. Trump @realDonaldTrump

8 years ago

As I have said before, there is a troubling pattern at the @FCC. The agency’s big media policy decisions all seem custom-built for the business plan of Sinclair Broadcasting. This is not right.

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