equation digital @EquationDigital

Is it even the festive season until John Lewis releases their advert? Growing in popularity each year, the retailer has gone one step further this year, with a pre-ad teaser. Now that's how you create a buzz! 🎄🎄 bit.ly/3zZY2HS #johnlewis #xmasad

New IG ad placements? Our Head of Paid Media, @tjwalkden says: “IG’s expansion of ads will provide increased reach, as well as more way’s to interact with target audiences. I’m interested in the AR Ads which are likely to drive a high engagement rate!”bit.ly/3SJ5a2H

Welcome to the team Jamie Pollard, great to have you with us 👏 👏

With video fast becoming the most popular form of content online @twitter has upped their game with how video content is experienced on the platform: bit.ly/3fFKvxV So if video marketing still isn't part of your SM strategy, why not? #twittervideo #socialmediamarketing

Thank you to all who attended our event at @doubletreeleeds with the @LeedsDigiFest talking all things paid media. Spend budgets wisely to get your brand noticed and generate conversions 👍 #ecommerce #paidmedia #digitalmarketing #onlineretail

🔔 Google recently announced its latest core update, we can’t be sure exactly how this affects the algorithm or how it might impact you. We are looking out for any changes that might cause significant movement in ranking or visibility, we'll keep you posted ...

A vegetarian and SEO walk in to a bar ... Who talks about organic first? #NationalTellAJokeDay #SEO

As a digital agency that focuses on paid media through and through, we’re home to many experts and we like to hear what they’re currently loving in the paid media world. In this blog, we share our top five modern paid search tactics: bit.ly/3npjrU5

We only went and bloomin' did it! @ProlificNorth No1 Digital Agency #Top50List #2022 👉 tinyurl.com/2p83xfnb

Videos have become a popular part of the digital world. But if this form of advertising isn’t something you’ve done before, it can feel like a lot to get in place. We share insight into how you can use video in your paid media activities: bit.ly/39yeMvr

Remarketing brings visitors back to convert. Using relevant ads with powerful messaging, we engage with your audience once they've shown interest in your brand meaning when it's time to convert, they'll come clicking. Find out more about our services: bit.ly/3rkUH2t

Remarketing allows you to continue to engage with your audience, so when they're ready to convert, your brand is the first that crosses their mind. Learn more about remarketing and how it can benefit your business: bit.ly/3o5JbpP #remarketing #digitalmarketing

CRO can be used alongside your paid media strategy to help deliver the results you're looking for. Using a four-step process, we use CRO to help drive traffic to your site and boost conversions. Find out more: bit.ly/30MAOTo

When it comes to paid media, your budget is used to bring relevant traffic to specific landing pages in the hope of conversion. Here are 6 ways CRO can help increase the chances of this happening: bit.ly/3xyX9FL

Experts in all things paid media, we've honed our experience and simplified the complex nature of PPC. If you're looking to work with an agency that's straight-forward and apply a no-nonsense formula to generate great results, get in touch: bit.ly/37BXVoB

There comes a time in a PPC campaign where extra sales are costing your business, meaning you need to explore your options. But how do you know if your campaigns are as efficient as they could be? Learn more about diminishing returns and what this means: bit.ly/3NZZi3b

Our team of experts are on hand to help you navigate the world of online shopping and what you should be doing to propel your business to success. Get in touch: bit.ly/37BXVoB

Have you considered channels that drive high intent traffic at the bottom of the funnel to support your online store? We’re getting straight to the point by answering our clients’ frequently asked Shopping questions: bit.ly/3x5t2VZ

Shopping ads are the crux of eCommerce and are a must-have for online retailers. Users who come through shopping channels usually have something specific in mind and shopping ads can be used to target this intent and maximise your returns: bit.ly/3ltjfTm

Is your paid media doing all it can for your business? If not, your strategy may need refining. Take a read to learn how you can reach your objectives through a straightforward approach to paid media: bit.ly/3xvpPge