SearchLight @GoSearchLight

SearchLight Advertising will run your paid digital advertising and measure revenue from those campaigns. Serving HVAC, Plumbing, Electrical and Home Services searchlightadvertising.com Joined October 2020

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SearchLight @GoSearchLight

4 years ago

5 minute podcast episodes packed with data from our revenue analytics platform to help HVAC contractors get better at marketing :) check it out 👇 open.spotify.com/show/3z234BkBC…

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SearchLight @GoSearchLight

4 years ago

A huge congrats to one of our clients for being featured in Yahoo finance! They’ve been a great partner and really “get” marketing. Well-deserved. #hvac google.com/amp/s/finance.…

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SearchLight @GoSearchLight

5 years ago

Join us at 11 am EST on May 13th to learn best practices phone presence tips and scripts that can help you grow your revenue! #hvac #hvacmarketing #contractors #TradesTalk #smbmarketing attendee.gotowebinar.com/register/39578…

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SearchLight @GoSearchLight

5 years ago

Focus on your offer and deliver to the right audiences. Facebook is generating a lot of interest for our clients and can be a great way to advertise your #hvac #plumbing and #trades business! #hvacmarketing #marketing #smbmarketing

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SearchLight @GoSearchLight

5 years ago

Thank you @achrnews for publishing our article! Contractors - want to grow revenue without spending more $? Perfect your phone presence! Scripts included: achrnews.com/articles/14474… #hvac #contractors #hvaclife #smb #marketing

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SearchLight @GoSearchLight

5 years ago

If you’re a contractor and you’ve gone #digital it can be overwhelming and frustrating. So many tools and very littler connected reporting. We can help! #hvac #contractors #plumbing #hvactips youtu.be/cIQJO8s4h-s

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SearchLight @GoSearchLight

5 years ago

Why should someone hire you to do a job versus your competitors? “We’re just better” isn’t going to cut it. Get as specific as you can. Ask yourself and team that question every 6 months. #hvac #contractors #plumbing #hvactips

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SearchLight @GoSearchLight

5 years ago

61% of people use a search engine to find a home services provider (Google) and 67% don’t have a company in mind when searching (Google). #contractors can get new business advertising on Google and Bing. #hvactips #hvac #hvaclife #plumbers #electricians

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SearchLight @GoSearchLight

5 years ago

One of our clients has generated $17,387.11 in direct revenue from Facebook this month. 9.6x return in ad spend. How can you replicate that? Think long term 👇#HVAC #contractors #HVACtips #HVACmarketing

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SearchLight @GoSearchLight

5 years ago

If you had $1 to spend marketing your contracting business, where do you put it first? The answer: reviews. No amount of marketing will overcome minimal reviews. Invest there 1st. Our best performing clients have a strong + growing base of reviews. #hvac #contractor #socialmedia

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SearchLight @GoSearchLight

5 years ago

Contractors - if you want to build a recognizable, long-lasting and trustworthy brand in your community, you must evaluate positioning regularly. We can help. #homeservice #hvac #plumbing #hvactips #DigitalTransformation

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SearchLight @GoSearchLight

5 years ago

Halfway through the month we have generated $96,000 in new revenue for 1 of our clients with $6,000 spent. That’s a 16x return. With 6 more install consults already scheduled in March. Send us a DM if you want results like this! #contractormarketing #hvac #plumbing

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SearchLight @GoSearchLight

5 years ago

Do you want to grow your contracting business starting today? 1. Answer the phone 2. Properly greet customers 3. Ask them what city they live in (service area) 4. Ask if you’ve done work in their home before 5. Read spelling of name and address back to them. #hvac #contracting

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SearchLight @GoSearchLight

5 years ago

$461,608.77. That’s how much revenue we brought 1 #HVAC client in 8 months using Google + Bing. The best part? It’s revenue from new customers and installs. For every $1 spent, they got $12.40 in return. #contractormarketing #homeservices #digitalmarketing #Google #Bing

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SearchLight @GoSearchLight

5 years ago

Serious about growing your contracting business in 2021? Building your digital marketing presence is the single best investment you can make 👇#contractors #hvac #homeservices #contractormarketing

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SearchLight @GoSearchLight

5 years ago

Coming soon. #HVAC #HVACmarketing #DigitalMarketing #homeservices

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SearchLight @GoSearchLight

5 years ago

Authenticity matters. Being genuine can stop someone from scrolling on Facebook. If you’re a contractor - #hvac #plumbing #electrical or any other home service, record a video of yourself talking about your business, your values and what you offer customers.

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SearchLight @GoSearchLight

5 years ago

Facebook advertising is a demand generation channel and it works REALLY well for #hvac #plumbing and #electrical contractors. We have seen attributed sales 10x of spend and yesterday a client closed an $11k install from a direct Facebook lead. #digitalmarketing

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SearchLight @GoSearchLight

5 years ago

Yesterday, we listened to a #digitalmarketing webinar for #hvac #plumbing #electrical and other contractors that claimed cost per lead should be your key performance metric for Google and Bing ads. This is not true. It should be return on ad spend and cost per quality lead.

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SearchLight @GoSearchLight

5 years ago

A phone call is not a lead. We repeat. A phone call is not a lead. A customer with the intention to do business with you is a lead. Contractors - some phones calls from your ads are techs calling in, existing customers, etc. #hvac #contractors #hvacmarketing #DigitalMarketing