Next week we have 241 people coming to Burlington, VT for a marketing conference. And they are excited! Super proud of the team @exitfivemedia for building something real.
They've done the entire event in-house --> from speakers to logistics to cocktail napkins to sponsors to…
I hate your YouTube thumbnails. Yes, you. Everything has to be sensational now. Everything must be clickbait. Because of the algo they say. But just because it works, doesn't mean you must do it.
I think a lot of men use work to avoid being home. Masquerading as work. Staying in the office late. Checking emails. Fucking around. Because it's often easier than packing up, going home, and being a father, being a husband. The role models I seek in business/entrepreneurship…
The Great Lock in. Quite easy for a single guy in your 20s. Show me the Dads building businesses and careers and staying locked in their 30s. The chances of success shrink dramatically. Here’s to the lock in.
Bleek could be one hit away his whole career. As long as I'm alive, he's a millionaire. And even if I die, he's in my will somewhere. So he could just kick back and chill somewhere. He won't even have to write rhymes....
We are bringing Exit Five to NYC for a meet-up in October.
I said I'm betting hard on in-person events for Exit Five now and into 2026 and this is the next event we're launching.
I believe in all of the change that's been hyped with AI, but I also believe in-person and real…
I don't see why there couldn't be a version of Exit Five in any industry. Exit Five is for B2B marketers. But there could absolutely be an Exit Five for HR. Exit Five for Finance. Exit Five for golf course superintendents.
Small business owner: we need more customers; I'd like to sell more things.
B2B: we need to influence decision making, drive awareness, get the buying committee onboard, make sure Gartner knows we're good, have a brand people know, show up nicely in feature comparison charts.…
4 weeks out from the second annual Exit Five "Drive" event in Vermont. 230 tickets sold. People flying in from all over the world.
It's a day of talks, then breakout groups with peers (we match people based on interest). Plus this year we're getting out of the conference rooms…
The best marketing channels right now for our business:
1. Word of mouth (happy members referring others)
2. LinkedIn organic (seeing our content on LinkedIn and signing up, or listening to podcast/joining newsletter)
3. LinkedIn paid
4. Email nurture (workflows/automations)
There is something so awkward and uncomfortable about all of the OpenAI launch videos. Dystopian at some points. But great product though and I'm really happy to pay for it and thanks for helping me run my business.
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