Jon Martinsen @Jonmartinsen12

#PurposeDrivenStrategies align your business with a higher mission, inspiring your team and resonating with like-minded customers. Integrating purpose into your strategy drives #innovation, fosters loyalty, and leads to #SustainableGrowth.

Harvard Business Review @HarvardBiz

3 weeks ago

#PurposeDrivenStrategies align your business with a higher mission, inspiring your team and resonating with like-minded customers. Integrating purpose into your strategy drives #innovation, fosters loyalty, and leads to #SustainableGrowth.

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#DigitalMarketingSuccess is now measured by #AttentionMetrics. It's not just about reaching a wide audience anymore, but about retaining attention. This shift impacts media spending strategies, prioritising platforms & #ContentFormats that engage best. clickz.com/how-attention-…

Managing strategic ambiguity starts with action and emotional steadiness. It's important to focus on delivering value, placing smart bets, and operating in sprints. #EmbraceLearning, navigate emotions and keep team communication open. #BusinessInnovation #Strategy

Harvard Business Review @HarvardBiz

4 weeks ago

Managing strategic ambiguity starts with action and emotional steadiness. It's important to focus on delivering value, placing smart bets, and operating in sprints. #EmbraceLearning, navigate emotions and keep team communication open. #BusinessInnovation #Strategy

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Privacy + personalisation are reshaping #DigitalAdvertising. Brands are embracing storytelling & consent-based #strategies, respecting privacy while engaging consumers. Projections suggest a $100b increase in U.S. #DigitalMarketing spending over 3 years. martech.org/privacy-person…

Effective leaders should work on becoming confident, connected, committed, and courageous. These traits form help to the foundation of #SuccessfulLeadership. #BusinessInnovation #BusinessDevelopment

Harvard Business Review @HarvardBiz

a month ago

Effective leaders should work on becoming confident, connected, committed, and courageous. These traits form help to the foundation of #SuccessfulLeadership. #BusinessInnovation #BusinessDevelopment

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#SaaS is reshaping #marketing. Easy to use, flexible, and with favourable terms, it empowers businesses to streamline operations and enhance customer experiences. From analytics to campaigns, SaaS is revolutionising how we market. #marketingInnovation entrepreneur.com/growing-a-busi…

#LeadingChange requires patience and persistence. Understanding why #transformation efforts fail often boils down to underestimating the time it takes for change to unfold. True transformation is a journey, not a sprint. #ChangeManagement

Harvard Business Review @HarvardBiz

a month ago

#LeadingChange requires patience and persistence. Understanding why #transformation efforts fail often boils down to underestimating the time it takes for change to unfold. True transformation is a journey, not a sprint. #ChangeManagement

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When thinking about #AI for your #GrowthStrategy, it's key to first define AI's role in your business with a realistic use case and evaluate if the current state of tech can effectively meet your needs. Adopting AI requires clarity and readiness for #SustainableGrowth.

Harvard Business Review @HarvardBiz

2 months ago

When thinking about #AI for your #GrowthStrategy, it's key to first define AI's role in your business with a realistic use case and evaluate if the current state of tech can effectively meet your needs. Adopting AI requires clarity and readiness for #SustainableGrowth.

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In 2024, #SocialMediaTrends are shifting: - #EthicalBranding gains momentum - Short-form vid remains dominant - #Metaverse transforms online interactions Adapting to these trends is key for businesses to stay relevant & connect authentically. Source: customerthink.com/6-social-media…

If your innovation efforts are faltering, it's important to look at your team. Breakthrough efforts thrive with unique traits like negative capability, chaos piloting, and #DivergentThinking. Businesses should embrace these qualities for success. #BusinessInnovation

Harvard Business Review @HarvardBiz

2 months ago

If your innovation efforts are faltering, it's important to look at your team. Breakthrough efforts thrive with unique traits like negative capability, chaos piloting, and #DivergentThinking. Businesses should embrace these qualities for success. #BusinessInnovation

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The future of video in #DigitalMarketing is bright! Search engines indexing video transcripts enhance #SEO and short-form videos dominate platforms like TikTok & Instagram. Adaption to these trends is key to staying competitive in the evolving landscape. entrepreneur.com/business-news/…

Marketers recognise the persistent skills gap in #DataAndAnalytics for the second year running. Yet, #upskilling remains rare, and recruitment slow. Addressing this challenge is crucial for unleashing the full potential of data-driven strategies. #Marketing

Marketing Week @MarketingWeekEd

2 months ago

Marketers recognise the persistent skills gap in #DataAndAnalytics for the second year running. Yet, #upskilling remains rare, and recruitment slow. Addressing this challenge is crucial for unleashing the full potential of data-driven strategies. #Marketing

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Cultural marketing's key evolution: Platforms drive #CX shifts, seamlessly blending products, messaging, and #personalisation to showcase brands' relevance in consumers' lives. Adapting is key for enhanced engagement & loyalty. #MarketingStrategy cmswire.com/digital-market…

For #SMEs, strategic #SEO is crucial. Conduct audience and keyword research, create quality content, and evaluate webpage usability. It's about driving targeted traffic, establishing credibility, and fostering growth. #MarketingInsights

SearchEngineJournal® @sejournal

2 months ago

For #SMEs, strategic #SEO is crucial. Conduct audience and keyword research, create quality content, and evaluate webpage usability. It's about driving targeted traffic, establishing credibility, and fostering growth. #MarketingInsights

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Excited to join Siinda's executive exchange program in South Africa! Looking forward to discussions on #innovation, technology, and #MarketTrends. Ready to gain fresh insights and connect with industry peers. siinda.org/etn/siinda-exe…

Create an #InclusiveMarketingStrategy by integrating diversity internally, understanding your audience, and crafting authentic messaging. It's about connecting with diverse customers and promoting social responsibility. #DEI techtarget.com/searchcustomer…

For #SMEs, measuring #DigitalMarketingSuccess is key. Define clear goals, track KPIs like website traffic and conversion rates, and use tools like Google Analytics for insights. Regular evaluation and adjustments ensure optimised campaign performance and #ROI.

I've seen the immense growth of #VideoContent and its impact on #SMEMarketing. Video's ability to captivate audiences and convey messages quickly makes it invaluable for SMEs looking to compete in today's digital landscape. It's a game-changer for building #BrandAwareness.

True success lies not in fixating on obstacles, but in staying steadfastly committed to your goals. Embrace challenges as opportunities for growth and #resilience, and let your unwavering focus on your vision propel you forward. #SuccessMindset #BusinessInnovation

Entrepreneur @Entrepreneur

3 months ago

True success lies not in fixating on obstacles, but in staying steadfastly committed to your goals. Embrace challenges as opportunities for growth and #resilience, and let your unwavering focus on your vision propel you forward. #SuccessMindset #BusinessInnovation

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Embrace change with key strategies for #EnterpriseSuccess: Expect challenges, communicate openly, explain the "why," and address issues promptly. By navigating change effectively, businesses can thrive in today's evolving landscape. #ChangeManagement fastcompany.com/91023395/embra…