Kirk Mastin @KeepItBooked

Ex-startup founder turned STR strategist 🛠️ Building unique experiences that turn your #ShortTermRental into a goldmine, one tip at a time. 🏠💰 Seattle, WA Joined September 2023

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Kirk Mastin @KeepItBooked

2 years ago

Q: When you travel, do you choose the destination or the accommodation first? For example: do you choose Playa Del Carmen and then look for a place to stay, or do you find an amazing place to stay on IG, and then base your trip on that place?

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Kirk Mastin @KeepItBooked

2 years ago

Ok, that Yurt has me shook 😍 EVERYONE. THIS IS HOW YOU CRAFT A GUEST EXPERIENCE. Yurts are about the cheapest type of STR you can build and this person just WENT FOR IT. The full viking experience! This place is going to be booked year round. Excellent job!…

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Kirk Mastin @KeepItBooked

2 years ago

Some of my favorite hero shots doing a quick search in Washington State. What do they all have in common? They are unique. Their vibe level is 10/10. The Yurt one kills me! Look at that nightly rate....for a Yurt!! (PS. one of these is mine :)

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Kirk Mastin @KeepItBooked

2 years ago

IDEA: Buy distressed Airbnbs and update the photography and add a hot tub. That's about it. Just those two things would have a dramatic increase in bookings and/or ADR.

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Kirk Mastin @KeepItBooked

2 years ago

Pro Tip: Want to decrease guest questions by 80%? Label everything, and I mean everything, with a labeler. 1. All light switches and what they do. 2. Label the remotes and what they control. 3. Label that towel basket by the back door as 'Hot Tub Towels' 4. Label the…

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Kirk Mastin @KeepItBooked

2 years ago

My dream STR scenario: 1. Inexpensive land with a few snags for traditional builders, but the location is incredible, and no visible neighbors. 2. Plopping down one or more Bivvi A-Frames or an an ÖÖD glass prefab. 3. Using Laveo dryflush toilets to avoid building septic…

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Kirk Mastin @KeepItBooked

2 years ago

One thing they never tell you about having a fabric dome structure as an STR: It's hit or miss as to whether it's a permanent structure and so you get lost in zoning limbo. Perhaps forever. Domes are inexpensive, but they come with their own issues.

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DAN KOE @thedankoe

2 years ago

How to be more productive than 99% of people: Do something that 99% of people wouldn't do. Throw away everything and move. Invest your life's savings in a new business. Force yourself to break out of your mindless bubble of comfort and act.

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Kirk Mastin @KeepItBooked

2 years ago

The cheaper the STR the higher the cap rate. It’s undeniable. Everyone out there going buying 1M rentals with a 8% cap rate when you could pick up 4 cheaper rentals with 18-25% cap rate. How do I know? I do STR comps with @airdna on properties I’m in interested in and this…

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Kirk Mastin @KeepItBooked

2 years ago

The most underrated factor to the booking rate of an STR: vibe. If the vibe level is 10/10 you can’t help but be booked 90%+ of the time.

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Kirk Mastin @KeepItBooked

2 years ago

One way to #keepitbooked is to allow pets. It's important to remember that your rental is a business. No matter how you feel about pets, if you have a cleaner and collect a small pet deposit ($50) it's all upside. The amount you'll make by allowing pets far outweighs any costs.

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Kirk Mastin @KeepItBooked

2 years ago

Increasing occupancy will immediately result in more views (and thus more bookings.) Thing HEADS IN BEDS. That is your new mantra. It's as easy as a roll away bed or swapping a couch out for a sofa-sleeper. #keepitbooked

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Kirk Mastin @KeepItBooked

2 years ago

A better gift basket is not why people book your place. It may be ONE reason they give you a good review or book again, but it is NOT a factor in getting that initial booking. A far better investment is adding one more bed (to increase occupancy and appear on more searches.)

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Kirk Mastin @KeepItBooked

2 years ago

Want more bookings? Improve your hero shot. The ROI on your lead photo (hero shot) is incalculable and yet I see so many boring, poorly composed, or uninspired hero shots when I search Airbnb. Invest in your hero shot and watch your bookings skyrocket!