Kiri Masters @KiriMasters
I don’t hang out here much. connect with me on LinkedIn! linkedin.com/in/kiri-masters Atlanta, GA Joined November 2011-
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Kiri Masters retweeted
Our friend @KiriMasters joins the show today to talk about metrics that actually measure what matter for Amazon brands. 🎧Listen to the episode and dive into her research! futurecommerce.com/podcasts/301-2…
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Kiri Masters retweeted
The VISIONS Podcast explores commerce, and its role at the intersection of culture, spirituality, modernity, and the arts. Episode 2: The Discourse featuring: @mazzaknights, @KiriMasters, @graceclarke, @michaelmiraflor, and @LackmanMike is available now on all platforms👁
In the final innings of #primeday here’s the good, bad, ugly from brands selling there www-forbes-com.cdn.ampproject.org/c/s/www.forbes…
All the suits drinking wine at 11AM in the delta lounge: is this your typical Wednesday?
Kiri Masters retweeted
@futurecommerce This year's Visions zooms out. We take a look at the things that are shaping how people think, and what they feel; and through that lens, we examine what and how they choose to spend.
Only 21% of brands are happy with how their retail media dollars are currently allocated adage.com/article/market…
Kiri Masters retweeted
First Main Session with our expert panel at #VISIONS22 👁
Kiri Masters retweeted
🚨BREAKING Instacart has filed confidentially for an IPO
Kiri Masters retweeted
When you set out to build your own #marketplace, @Albertsons' Jas Krdzalic suggests you start with what you DON’T want to do, because the danger (and opportunity) of marketplaces is you can do almost anything if you want to #RICE22
Amazon represents better value for advertisers than the other major platforms by a significant margin. But brands need to be wary of which metrics they select to measure their financial objectives. forbes.com/sites/kirimast…
Kiri Masters retweeted
Parents have to choose their battles. 8 fights worth picking with your kids:
Kiri Masters retweeted
never met a successful person that only worked 40 hours a week throughout their career.
Today Instacart launched a platform that will allow retailers to essentially white-label many elements of their digital and retail operations capabilities forbes.com/sites/kirimast…
Kiri Masters retweeted
Listen in as IMD Professor of Innovation and Strategy Mark Greeven chats to @KiriMasters about China's influence on online retail, in this episode of the Ecommerce Braintrust podcast: bit.ly/3t1ayUe #IMDImpact
Kiri Masters retweeted
Amazon sues fraudsters attempting to sell fake and misleading product reviews for profit. aboutamazon.eu/press-release/…
Kiri Masters retweeted
As I mentioned in my podcast with @KiriMasters, NFTs may not be appropriate for all brands. Here's a good look at the pushback MeUndies received when it dipped its toes into NFTs: glossy.co/fashion/the-sw…
Great episode
What overnight success looks like
Kiri Masters retweeted
Finally got around to visiting my office mailbox for the first time in 20 months. It was like a time capsule with some fun surprises: @KiriMasters
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