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Maxime M TAIEB @LeMaximeTaieb

Founder and CEO, Trailblazers | Omni-Channel Retail & Marketplace Strategy & Roll-out | Helping E-commerce Businesses to Transform & Accelerate linkedin.com/in/maximetaieb/ Paris Joined August 2009
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Maxime M TAIEB retweeted
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🇫🇷(((arielnana)))🇮🇱 @ArielNana26

4 weeks ago

Flottille pour être au plus près des otages 🎗️”pour qu ils entendent aussi et sachent que nous nous battons de toutes nos forces et que nous ne lâcherons pas jusqu’ à leur retour ‼️ça suffit 🙏🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️🎗️

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Maxime M TAIEB @LeMaximeTaieb

2 months ago

#RetailMedia is growing fast, but so did programmatic once, and it stumbled. Retailers hold powerful first-party data, but without clear identity solutions, cross-platform reach, and unified measurement, that value won’t scale. thedrum.com/opinion/2025/0…

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Maxime M TAIEB @LeMaximeTaieb

2 months ago

#Marketers are facing a tough balancing act. While businesses push for quick sales and immediate results, many marketers feel that campaigns are overly fixated on short-term performance, at the expense of building a strong brand. @Marketingweek marketingweek.com/campaigns-too-…

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Maxime M TAIEB @LeMaximeTaieb

2 months ago

While AI tools analyse data and predict trends, they can’t feel the spark that makes a campaign connect. Marketers like Mandy Alderson remind us that data backs up our instincts - it doesn’t replace them. See more here: raconteur.net/marketing-sale…

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Maxime M TAIEB @LeMaximeTaieb

2 months ago

#ConsumerConfidence ticked up in June, but just barely. The GfK index rose by two points to -18, with gains in economic outlook hinting at cautious optimism. Yet inflation worries and fuel price fears still loom large. See here: marketingweek.com/consumer-confi…

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Maxime M TAIEB @LeMaximeTaieb

2 months ago

When you're juggling growth goals and tight rules, finding the balance between performance and compliance isn’t optional, it’s the job. As @TheDrum explains, growth is still on the table, you just have to earn it responsibly. Find out here: thedrum.com/open-mic/findi…

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Maxime M TAIEB @LeMaximeTaieb

2 months ago

L’Occitane’s marketing shines by putting natural and sustainable beauty first. Their personalised email campaigns feel like thoughtful notes, leading to more opens, clicks, and sales. This mix of care and smart tech keeps their brand fresh and loved. #Marketing

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Maxime M TAIEB @LeMaximeTaieb

3 months ago

AI is changing how we make decisions in sales and marketing every day. It’s about being present, quick, and smart - giving your team the freedom to focus on what really matters: building relationships and growing your business hbr.org/2025/06/compan…

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Maxime M TAIEB @LeMaximeTaieb

3 months ago

#RetailMedia isn’t just in stores anymore. It’s in travel apps, food delivery, gaming, loyalty programmes - anywhere with rich customer data. Brands are reaching people in real moments: booking flights, ordering food, playing games. @TheDrum thedrum.com/news/2025/05/2…

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Maxime M TAIEB @LeMaximeTaieb

3 months ago

It’s tough when you feel like your marketing strategy isn’t getting the respect it deserves, especially when 73% of marketers agree their colleagues undervalue it. Here’s how to overcome this challenge: marketingweek.com/helen-edwards-…

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Maxime M TAIEB @LeMaximeTaieb

3 months ago

Imagine a shopping experience where the store greets you like an old friend who knows exactly what you need. With @OpenAI and @Shopify teaming up, that future could be here sooner than we think.

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Maxime M TAIEB @LeMaximeTaieb

3 months ago

What happens to #marketers when machines get creative? Jessica Apotheker has ideas. Her TED Talk poses the question every marketer is quietly asking: what happens to creativity, intuition, and human connection in an AI-driven world? youtube.com/watch?v=3MwMII…

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Maxime M TAIEB @LeMaximeTaieb

3 months ago

The days of treating marketing as a ‘nice to have’ are over, especially when growth hinges on visibility and trust. Tools like AI make execution easier, but success still comes from a real connection. Learn more here: cambridgenetwork.co.uk/news/why-smes-…

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Maxime M TAIEB @LeMaximeTaieb

3 months ago

Of course, #AI can analyse data, generate content, and personalise experiences, but it’s the humans behind the scenes who interpret the subtleties, make strategic decisions, and connect with customers on a deeper level.

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Maxime M TAIEB @LeMaximeTaieb

3 months ago

Data activation and personalisation are the heartbeat of #ModernMarketing. Technology has made it possible for us to tap into real-time data and create experiences that speak directly to customers. @McKinsey shares more here:

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Maxime M TAIEB @LeMaximeTaieb

3 months ago

I watched Raja Rajamannar’s @TedTalk on “The Art of Marketing for Good” and it hit home. It reminded me that real marketing starts with empathy. I walked away thinking: if your brand can help even one person feel seen, you’re doing it right. youtube.com/watch?v=yHGRBT…

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Maxime M TAIEB @LeMaximeTaieb

3 months ago

Are your customers feeling heard? Brands today are learning that connecting on a personal level is the key to winning hearts. The shift from #B2C to B2Me is about understanding and relating to the individual. Learn more here: evrimagaci.org/tpg/brands-shi…

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Maxime M TAIEB @LeMaximeTaieb

4 months ago

With rising costs, stock-outs, and shrinking budgets, it’s essential to adapt quickly. #Brands must focus on transparent messaging, highlight value over price, and stay agile with dynamic content and media targeting.

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Maxime M TAIEB @LeMaximeTaieb

4 months ago

In the world of marketing, efficiency isn’t enough anymore. At @Google’s Think Measurement 2025 summit, experts made it clear: measurement is more than tracking performance. It’s about digging into data to uncover insights that spark growth. thedrum.com/news/2025/05/0…

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Maxime M TAIEB @LeMaximeTaieb

4 months ago

60% of #marketers admit they’re struggling with this skill, are you? I’ve seen how hard it is to link brand efforts directly to business impact, especially when budgets are tight. This gap isn’t just about data or dashboards, it’s about mindset. marketingweek.com/marketing-effe…

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