Luke Luby @LukeLuby
Content writer & #copywriter focusing on the sustainability, male grooming, and #ecommerce industries. 10+ of experience in #contentwriting & #marketing. lukejluby.wordpress.com Torrevieja, Spain Joined November 2010-
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Fact is, #AI Overviews need to be targeted. Nail the fundamentals - PR, #SEO, etc - and it shouldn't be too much of an issue. Get your ducks in a row, and you'll still rank and appear in AI Overviews - and #ChatGPT etc.
Seems like some clients just look for problems. It could be something psychological; some need to feel in a greater position of power. But, maybe I'm reading too much into it. You see this in #contentwriting, copywriting, and more in #freelance life all the time.
Seems like some clients just look for problems. It could be something psychological; some need to feel in a greater position of power. But, maybe I'm reading too much into it. You see this in #contentwriting, copywriting, and more in #freelance life all the time.
Seeing more and more #marketing - specifically #SEO & content - agencies trying to take advantage of #writers & freelancers. Job descriptions with terrible terms, low pay, and more red flags. Fell for it when I got into the industry. Shame it's still happening.
I'm still surprised by how little some potential clients want to offer #freelancers, no matter the service. It seems like they really don't give a f*ck about paying for quality. All that matters is $$$. Shit pay gets shit work, and the results end up showing that.
So, I've got a bit of an issue. I freelance for an #SEO agency. They asked me to completely rewrite an article with new images, etc. Not great, but not terrible. But, it wasn't because of the quality. Turns out, both articles were published. I got paid for one. What gives?
Quick question for #SEO pros out there; What're you using for keyword research and clustering? I've been using #Semrush for a while, but I'm considering switching. Anyone have any suggestions, especially when it comes to #copywriting?
So far, I've been told - by clients - that 'digital landscape' and 'diving in' are both "100%" signs that a #copywriter is using AI. Or, slight variations. They think the rest of the content isn't worth looking at, & context doesn't matter. I mean, 4 words out of 2,000? Wut?
One simple move Google can make (and I believe this should be law) to stop the decimation of the creator economy is to simply pay creators every time they crawl that source for AI answers/responses. Imagine as an independent publisher or a YouTuber, logging into your Google…
Almost feels like Google knows a lot of #SEO pros could out-do them with AI content (when used ethically). So, they're proactively punishing sites that could benefit from ethical AI use and replacing what would be top-performing content with their AI spam.
Almost feels like Google knows a lot of #SEO pros could out-do them with AI content (when used ethically). So, they're proactively punishing sites that could benefit from ethical AI use and replacing what would be top-performing content with their AI spam.
Google Search is the worst it has EVER been. Google is picking the winners and losers in the SERPs. But it's not by how "helpful" the content is — they obviously can't tell. Instead, it's what TYPE of site you are. And what your *motives* are. This seems absolutely insane.…
13 years of SEO advice in 30 seconds ⬇️ 1. Stop Listening to Google for SEO Advice 2. Do SEO Everywhere 3. Easy is Dangerous, Hard is Good 4. Feed the Algorithms Proper Nutrients 5. Build Your SEO Strategy to Support Commercial Keywords 6. Your SEO Salary Won’t Make You…
Seeing plenty of takes saying full-time #copywriters & other creatives should always have clients on the side. I can see the why, but that doesn't work for everyone. Whether you #freelance or work in-house, do what's right for you. You don't always need to do both.
Not gunna lie; I've never really been the type to drag people online. But then there's people like Marie. Don't be like Marie. At best, it makes you look like a hyprocrite. At worse, you look like a Marie.
Not gunna lie; I've never really been the type to drag people online. But then there's people like Marie. Don't be like Marie. At best, it makes you look like a hyprocrite. At worse, you look like a Marie.
This is what a lot of SEOs either can't see or want to ignore. They'd rather make a quick buck with "audits" that accomplish nothing. 'Predatory' is the first word that comes to mind. If your approach works, prove it. #SEO #HCU #nichesites
This is what a lot of SEOs either can't see or want to ignore. They'd rather make a quick buck with "audits" that accomplish nothing. 'Predatory' is the first word that comes to mind. If your approach works, prove it. #SEO #HCU #nichesites
A lot of SEOs just cared about trying to make a quick buck. They didn't care whether or not what they were saying was actually accurate. It's all about the sale. But they're all quiet now everyone knows what they were doing. #SEO #Google
Google: Absolutely destroys small publishers, ensuring thousands of people lose their livelihoods. Tae: But they're science-ing!
Google: Absolutely destroys small publishers, ensuring thousands of people lose their livelihoods. Tae: But they're science-ing!
Bit of a long-shot, but: Any followers know any good #linkbuilding courses? Either #SEO courses with a solid link-building section, or outright link-building? I really need to start actually working on it.
A potential client reached out to me on #Upwork that I haven't worked with before. First time it's ever happened, so it looks like the changes I've been making to my profile are working. Fingers crossed I don't screw this up. #freelancing #copywriter #SEOcontent
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