Reach the right audience with targeted 🎯 direct mail! 📫 Interested in growing your business? Book a call ➡https://t.co/LSr3M2LPi6mailergator.com/resources/cost… Free Costs & ROI Spreadsheet →Joined April 2020
As a marketer, I have no opinion on what message is right or wrong — test it and find out!
But as a human being, the answer is always love and service unto others.
Follow that, and you’ll know what to do.
As a marketer, I have no opinion on what message is right or wrong — test it and find out!
But as a human being, the answer is always love and service unto others.
Follow that, and you’ll know what to do.
Copyediting isn't just about checking for spelling errors.
Once you've got your text (copy) fit into the visual presentation (design), you'll want to go back and have another look...
Your messaging should be clear and persuasive — not just aesthetically pleasing!
Design serves copy.
Ad copy should be written before thinking about design so the designer can take your message and present it effectively.
This may include:
– emphasizing the offer
– highlighting supporting details
– directing the audience's flow of attention
– reinforcing…
First thought everybody has when it comes to postcard marketing... is the DESIGN of the postcard.
When really it should be the last thing on your mind.
Design is the vehicle to deliver your message with eye-catching clarity.
But it won't do any good if you don't have your…
Your copy needs to GRAB and HOLD attention.
With attention spans low and distractions high, this may seem like an impossible task.
The solution:
Get a referee to help with editing!
Your REF checks that your copy is:
1. Readable — Subheads, bold text, simple language
2.…
Adapting your ad copy to a direct mail campaign:
Medium matters.
A traditional sales letter gives you more room to explain and provide vivid detail.
A postcard needs to be more clipped and concise.
Pro tip: Don't try to sell them with the mail piece alone. Sell them on taking…
To generate a lead, make a sale, or solve a problem for a customer you have to...
GET RESPONSE.
Ensure your copy is focused on getting response with:
✓ Call to action
✓ Clear instructions
Great copy starts with a messaging plan.
What that means (whether you write your own copy, give the task to your team, or hire a professional):
1. Define the STRATEGY
• goal
• audience
• value proposition
2. Gather the CONTENT
• features
• benefits
• evidence
3.…
🎯 Three targets to hit in your copy:
1. the emotions — stirs up their feelings
2. the intellect — makes sense to them
3. the ego — of personal interest
Successful copy is transformative.
Taking a skeptical prospect from hesitant to resolved.
Got a good gut feeling — and reasonable justification — that the solution for their personal situation is right on the other side of taking action!
Creating the copy for your campaign starts with understanding WHO you are writing to.
Because it's all about them and their WHY.
Are they in pain?
Are they worried or fed up?
Are they looking for something new?
What makes COPYWRITING so special?
The aim of copy is to persuade an audience — to change a belief, take an action, or make a purchase.
It's this transformation that's important.
More than creativity, originality or even grammar.
copy /ˈkä-pē/ noun. text that is intended to help with the sale of a product
selling in print...
advertising text...
persuasive writing...
Whatever your definition of copy, it has the power to transform your response rates. Ignore it at your peril.
Hold on to your keyboards!
After...
✅ targeting your LIST
✅ crafting your OFFER
COPY is your lever for boosting campaign response!
And we'll be taking a closer look this week!
Cialdini's 6 Principles of Influence
(If you don't have these committed to heart ❤️ here's your chance!)
1. Reciprocity
2. Consistency
3. Social Proof
4. Authority
5. Liking
6. Scarcity
528 Followers 365 FollowingHelping service businesses flood Google with 5⭐ reviews on autopilot. Founder & CEO @ ReviewRover. Building in public. Sales tips & unfiltered takes.
7K Followers 8K FollowingFamily office Consulting with companies in Biz Dev, Sales, and Product Innovation. X Benzinga, @Datashopper- Identfies anonymous traffic and lowers CAC
317 Followers 961 FollowingGrowth hacker building 6-fig cleaning biz with zero "professional" cleaning experience—just 32 years of cleaning my room. Yes, Mom, I still do my chores! 😆
22K Followers 792 FollowingHappily married to Lindsey & proud father of Owen, Lila, Ellis & Nora. All-Side Roofing & Restoration. Former College & HS Football Coach.
95 Followers 256 FollowingI help busy professionals build a powerful personal brand—quickly & simply | No fluff, just practical tips | Marketing Exec | Home Services
51K Followers 893 FollowingBuilt and rebuilt. I help founders grow with clarity, strategy, and marketing leadership. Fractional CMO | Business Coach | Author
11K Followers 1K FollowingNew Jersey Native | Dedicated Father to 3 Kids and 4 Dogs | Huge Philly Sports Fan | Ad Agency Owner helping Home Service Clients Scale
2K Followers 2K FollowingCurrently tinkering on as of Sept 2025: AI engineering, newsletters and publishing, land development, townhome entitlement.
But always open to other ideas.
20K Followers 6K Followingyour favorite pro’s favorite pro 👷🏼 i went to @stanford then worked @google @morganstanley @baincapital and now I build decks (real ones)
17K Followers 3K FollowingHelping business owners grow with digital marketing | Paid Ads Expert | Ecom💰 17 years experience 🔥 $110,000,000+ in ad spend 📈
2K Followers 878 FollowingEx-poker pro ($1M+). Founder: CMI Solutions. We deliver white glove telecom sourcing—internet, phones, mobile. DM me if you want premium service without hassles
95 Followers 256 FollowingI help busy professionals build a powerful personal brand—quickly & simply | No fluff, just practical tips | Marketing Exec | Home Services
10K Followers 425 FollowingCEO of @legiitcom - Helping business owners own their growth without paying expensive agencies that don’t get results. https://t.co/nvTED2CIQo
390 Followers 261 FollowingI use QuickBooks Online to help business owners understand their finances & grow with confidence | Saving you money & boosting revenue | Steelers Fan ⚫🟡| NEPA
2K Followers 428 FollowingSelf-Funded Search Investor | SMB Acquisition Entrepreneur (8x Active Holdings) | Actively creating community through the Denver and Baltimore ETA meetups
2K Followers 679 FollowingGrowing Service Businesses with @GoogleAds | Proven Success Managing PPC Campaigns for Residential, Commercial, and Local Businesses
51K Followers 893 FollowingBuilt and rebuilt. I help founders grow with clarity, strategy, and marketing leadership. Fractional CMO | Business Coach | Author
11K Followers 1K FollowingNew Jersey Native | Dedicated Father to 3 Kids and 4 Dogs | Huge Philly Sports Fan | Ad Agency Owner helping Home Service Clients Scale
2K Followers 385 FollowingQuit my traditional MBA job at 40 and pregnant with baby #3 to start a property management + investment biz | Mom | CEO | Entrepreneur | figuring it out ...
231 Followers 70 FollowingRebolt (formerly BuiltRight) is the all-in-one marketing platform for home service businesses, powered by AI. Trusted by over 500+ pros across the nation.
3K Followers 1K FollowingI coach people who want to lead effectively & thrive through change | Bought a local garden center May 2024 after a 2yr search, love it | Used to be in a band
509 Followers 350 FollowingM&A Lawyer | Helping entrepreneurs buy and sell businesses | Writing about it at https://t.co/ceCb0PmpTV | Building a modern law firm @groundswell_law
612 Followers 491 FollowingFather, husband, landlord, dog lover. PA bred. I’ve knocked doors in Houston and I’ve sold to CIO’s. Acquired a small pool biz- rebuilding it. CPO® C-063248
3K Followers 3K FollowingEntrepreneur and digital marketer | Breast Cancer SURVIVOR 🎗️triathlete, runner, Ironman | Substack: Hospitality Biz Trends & Strategies
439 Followers 165 FollowingLeadhub is your hub for all things marketing! We're passionate about helping home service companies succeed by acquiring, converting and maximizing leads.
323 Followers 977 FollowingJD/MBA focusing on Ops/Processes/Mktg & Bus Dev. Rec Coach to 400+ local kids. Father of 26,20&15yo future leaders. WMU / Detroit native
838 Followers 343 FollowingPutting PE Strategies in SMB hands | Book a call 📆 to increase profit | Office of CFO @JPMorgan | @UMich | Follow for tips on increasing profit & market share
21K Followers 4K FollowingInc 500 entrepreneur, engineer, business owner, and investor. Husband & dad with 3 great kids. Interests: business, finance, travel, family, nature, health.
33K Followers 478 FollowingBuilt & bought 18 companies across marketing, events, entertainment & more. Failed half. Still survived. Sharing hard-won lessons of business from the trenches.
2K Followers 11 FollowingThe Homepage for Small Business | Get small business news, insights, and exclusive tools in an easy to read format -- for free. 🤓🚀
4K Followers 621 FollowingI turn boring businesses into national franchise brands. Building Rolling Suds into the biggest power washing company in the world and sharing content daily.
12K Followers 251 FollowingFounder & CEO, Bidview | Proven marketing for professionals to attract and retain clients with strategies that drive growth and credibility.
887 Followers 195 FollowingTraded Mechanical Engineering Degree for Home Service. $1M Biz Built. Started a Home Cleaning Biz Oct ‘23. Sharing Everything.
5K Followers 686 FollowingI sell Mattresses, Pillows, Adjustable’s, ANYWHERE beating places like that Big Mattress Retailer in my sleep on price and quality
2K Followers 424 Following27 y/o entrepreneur. Built a 30+ million dollar retail roofing company in 4 years. https://t.co/eYHgyqqxeE Sharing my thoughts and journey on business and more
4K Followers 479 FollowingBought an artificial turf business via self-funded search, now expanding nationally. Investing in other searchers - hit me up if you have a deal under LOI.