Cognition has signed a definitive agreement to acquire Windsurf.
The acquisition includes Windsurf’s IP, product, trademark and brand, and strong business. Above all, it includes Windsurf’s world-class people, whom we’re privileged to welcome to our team.
We are also honoring…
This is why you burn out chasing sales and partnerships for your B2B business.
Because you reach out to brands with no defined ICP (Ideal Customer Profile).
The statistics ?
→89% of B2B sellers report experiencing burnout.
From Gartner survey of 908 B2B sellers.
Which…
Thank you, Serr.
This is one chaos in Web3.
Not just from the founders’ side, but from the users’ side too.
We put so much emphasis on metrics,
Be it meaningful or not.
Founders feel the pressure to push a narrative of success.
Maybe it’s to make investors believe…
I’ve literally been stuck in a creative block for weeks🤒
Or maybe it’s complacency.
I can’t really tell which.
You know that feeling when your brain is basically on flight mode and forgot to send you a memo😴
So yeah, it took me days to get anything written down.
Probably…
The secret they wouldn't tell you about call of actions
Specific value drives clicks
Generic CTAs like,
→Join community.
Consistently underperform Specific value-driven CTAs such as,
→Get free NFT access today.
Why?
Web3 users (and most digital audiences) want to know…
Please take it easy with the ads😭
Ads alone don’t guarantee conversion....
→Strategic ads do.
I noticed a guy on my feed who kept popping up despite paying for a blue check mark.
Someone please explain to me, how this is possible.
Worst part of it all?
It was a music…
Managing Liquidity Across Ecosystems....Once Difficult, Now Easy
This is why you need @MitosisOrg
[-Read This-]
@MitosisOrg wasn't built as just another Layer 1
It was designed from the ground up to solve interoperability
A problem that has plagued DeFi for way too long…
$𝟗𝟒 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐬 𝐥𝐨𝐜𝐤𝐞𝐝 𝐢𝐧 𝐃𝐞𝐅𝐢, 𝐚𝐬 𝐨𝐟 𝐀𝐩𝐫𝐢𝐥 𝟐𝟎𝟐𝟓
Yet, much of this capital remains fragmented across chains
Leading to inefficiencies and missed opportunities
Mitosis addresses this by delivering 30% higher returns
Thread on @MitosisOrg 🧵
Research and content writing on DeFi are technical than what we picture it to be.
What do you mean by Modular Blockchain and Monotholic Blockchain😭
Not suprised, there are more hype content on DeFi than value content.
I need air at this point...
My head is on fire...
But…
I love the tech
I love what they are building
Sorry, Jennifer and Emeka.... but what are they building👀
How do you benefit from it?😏
How do you write about what they are building for the audience to resonate with the product?
This is where hype becomes a problem not a…
If you can’t explain in one sentence what makes you different from your competitors.
You need to revisit your product.
Don’t stress yourself about marketing.
Focus on building and branding.
You have more work to do there.
If you struggle so much with audience while marketing.
Then you didn't think of the 5 W's and H of marketing when building a product.
⇢⇠⇢⇠⇢⇠⇣⇣⇠⇢⇠⇢⇠⇢
➠ Who: Who is your target audience? Identify customer segments, demographics, and behaviors to tailor your…
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