Mitja Drame | Facebook & Google Ads @MitjaDrame
I help DTC eCom Brands grow with paid media. Innovating with digital marketing since '08. Worked with 100+ businesses. Spent over $1M+ on ads profitably. DM me! linkedin.com/in/mitjadrame Your Paid Media Growth Partner Joined November 2010-
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You can beat all the players in a football game, but it only counts when you beat the goalkeeper. In business, you can work 24/7 and be busy, but you will only grow when you do the work that moves the needle.
Is your e-commerce brand running out of ad angles? Here's how to find new converting angles for your ads: - Know the symptoms and problems your audience has - Analyze comments on your competitors' ads - Analyze Google ads with ads transparency - Analyze Facebook ads with an ad…
ATTENTION media buyers & WP e-commerce brands! This is urgent: If you're using the PixelYourSite plugin, check if Meta pixel fires as expected. 8 days ago I noticed the performance drop on one of our partner's accounts. Then we have launched 4 new dynamic creative tests in…
Your ads shouldn't talk to everyone. They need to talk to the right people.
You won't learn paid media by watching courses. They are a great starting point. But you can only get better by managing actual campaigns. By solving real problems. For different brands.
Working with business partners is: - 80% listening - 20% talking But most people get this wrong. Listen more. Talk less. Succeed more.
I always have "too many" questions for my partners. Why this, why that ... WHY? But when we deliver results, they know why.
Want to be a better media buyer? Study and write more ads.
If you live and do business like this, people will respect you. “If you tell the truth, you don't have to remember anything.” ― Mark Twain Do you get it?
Things DTC eCom brands need: - A strategic growth partner - Scalable advertising strategies - Data-driven insights for decision-making Things DTC eCom brands don't need: - Short-term tactics - Generic service providers - Neglecting data privacy standards
In 2020 I changed 9-5 for 24/7. And I'm happier than ever.
Curiosity + Learning + Applying = Success
Paid ads are 80% understanding people and 20% understanding the product.
I just came back from my evening walk. And with 100% certainty I can say this: A clear night sky is one of the things I can't get enough of. Ever.
10 tools you can use to do market research for your next paid media campaign: 1. Google Ads Transparency Center — Competitors ads 2. Google Keyword Planner — Keyword volume 3. Amazon Reviews — New marketing angles 4. Answer The Public — Customer queries 5. ChatGPT — Pain points…
I just hit 10 new followers! After years of neglecting my account. 4 days ago I started to post again and I'm so glad I did. It's not much when you see the number 10. But I've already met some amazing people here. And I'm thankful to those who've followed me. If you're new…
This metric is mandatory if you run video Facebook Ads! And only top media buyers know this secret. While Ads Manager doesn't offer it to you, here's the good news: You can add the custom metric yourself. But what am I talking about? Here it is: THE HOOK RATE! This metric…
Stop breaking the law in your ads and websites (and anywhere else)! I put together a thread of @RobertFreundLaw's most valuable threads so far to help keep you and your brand out of court! Bookmark these:
Small business owners! Think twice before you boost another post on Facebook. That's a bad way to spend your hard-earned money. Let me explain: Boosting the FB posts limits your targeting. It lacks a strategic approach and encourages short-term thinking. Here's what you…
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If you want to strengthen your business' foundations Then do market research > Learn how your market thinks, speaks, & behaves > Find patterns/commonalities/redundancies > Build an accurate customer avatar You'll get more customers & clients and lower your costs by doing this
8 figure optimization: Excluding unprofitable ad groups. 1. Go to your campaign analytics. 2. Filter by ad groups. 3. Exclude any unprofitable ad groups. Stop wasting money and start making it.
Refunded an $8k payment today I share a lot of wins but I also want to share the L's as well, not everything is as perfect as social media makes it out to be Here's what happened: The work was done The results were GREAT (Large ROI) We fulfilled our end of the deal However…
@MitjaDrame I suggest starting off using BoF ads and building good audience data. That you can later utilize in your ToF targeting
@MitjaDrame Great one!
If you’re an Ecom store, You’re probably using shopping ads So you probably know about the Google Merchant Centre (GMC) You may even be familiar with their suspensions, and the disastrous effects they can have on your account. Here’s to avoid GMC suspensions 👇 1. Become…
The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say. - David Ogilvy So, does this mean that marketing research is pointless? No, not at all. If you really want to get down and understand…
First: you: - Edit your first video - Buy an expensive camera - Never use it and it collects dust Then, you: - Sell the camera - Pick up your iPhone - Share value and post it - Make money w/simplicity Buying tech is cheap dopamine. The best camera is the one with you.
Why is keyword research important? Because it allows you to do a few things: 1. Structure, restructure, and optimize existing content 2. Appear in more search results, and drive significantly more traffic 3. Prioritize which keywords you should target with a piece of content
Steal my campaign structure for DTC brands: ToF: YouTube Shorts Display ads ToF Search ads MoF: Pmax integrated retargeting BoF: Shopping ads BoF Search ads Pmax Remember to save if you want to come back to this later
@MitjaDrame Thanks Mitja.
Another Google Merchant Center Unlocked. This was done for one of my UK clients. My team and I unlock a couple of Google Merchant Centers per week. This is possible because we have loads of experience and knowledge about GMC. If you need help unlocking your GMC, shoot me a DM
My ad agency is still super bullish on FB ads for newsletters. Over the last 90 days, I collected over 50+ winning Facebook ad swipes for newsletters. For the next 72 hours, I’ll share them with you for FREE. All you have to do is: 1. Comment: “Facebook ads” 2. Like this post.…
I used to charge $50 for an edit, now 12 months later I charge $2,000-$8,000/mo (RECURRING) I just made a guide that shows exactly how I was able to charge higher prices so you can too Like + Comment "ayman" and I'll auto-DM it to you
I’ve built and tested probably over a hundred landing pages for Obvi And I want to try and help wherever I can - so I created this guide with 40 of the EXACT strategies I follow to maximize our conversions. Like + comment “CRO” and I’ll DM it to you (must be following)
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