Roman Khan | Buying $5-50m DTC brands @RomanEcom
I buy & operate DTC brands (@rayconglobal, @linjerco etc). I bootstrapped myself to 9 figures of revenue profitably. linktr.ee/romanecom Hong Kong Joined July 2014-
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D2C Twitter: One of our websites have 85%+ of our business is coming from repeat / subscription. How do you track conversion rate for new customers only? The purchase consideration window is long (@northbeam says >7 visits before first purchase) To make matters worse our…
Why are people in San Francisco so tolerant of human shit being spread everywhere ? I lived here in 2014 and 2015 and I’d forgotten how bad it was. I wanna burn my shoes after this trip
Back in SF for the first time in 5+ years and I forgot how bad a lot of vc funded companies are at ads wtf is clickup
This 👇
I’ll be in San Francisco tomorrow and on Saturday. Who’s in town ? DMs are open
What are the best ways to localise your stores on Shopify ? (Language and general CRO) I’d love to see best in class examples of stores that are <$75M - i.e not huge stores like Gymshark that have huge teams
I just attended the @int_change summit for the second time in a row. It’s the best summit I’ve ever attended and it’s one I’ll be going to for life. I highly recommend attending next years event if @AlexIkonn and @MimiIkonn decide to host again
I just attended the @int_change summit for the second time in a row. It’s the best summit I’ve ever attended and it’s one I’ll be going to for life. I highly recommend attending next years event if @AlexIkonn and @MimiIkonn decide to host again
We’re hosting another eCom dinner this year in Hong Kong! Looking forward to seeing you all
We’re hosting another eCom dinner this year in Hong Kong! Looking forward to seeing you all
Has Wall Street already priced this into Metas stock price ? What will happen to IG Reels if TT gets banned ? Usage would go up no ?
Has Wall Street already priced this into Metas stock price ? What will happen to IG Reels if TT gets banned ? Usage would go up no ?
Rumour: Google will discontinue the ability for certain brands to exclude branded keywords in their Pmax campaigns by Q3 & Q4 2024 We do not run exclusions right now and are told not to do it. What's your experience?
❤️❤️❤️
$META is announcing Q1 earnings in <1 week. Wall Street is expecting 26%+ revenue ($36B)growth year on year (Q1 ‘23 vs Q1 ‘24). Did you spend:
Has anyone in here scaled YouTube Shopping? Eager to learn. I’ll pay for your time
Prediction: In 5 years someone will build a brand as large as Gymshark focused on exercise gear made of natural materials (non synthetics). Go to market might be female focused to start - i.e more Lululemon focused audience with leggings etc.
I had a great time speaking with @bandholz. We talked about: - How we both got started 10 years ago on @ecommercefuel - How @jchong10 and I started @LinjerCo with $20K in savings (no family and friends) - How first time founders obsessed about product vs distribution…
I had a great time speaking with @bandholz. We talked about: - How we both got started 10 years ago on @ecommercefuel - How @jchong10 and I started @LinjerCo with $20K in savings (no family and friends) - How first time founders obsessed about product vs distribution…
If this is real then this would be the most insane thing any D2C brand has ever done
If this is real then this would be the most insane thing any D2C brand has ever done
Another level of going all in on building when you’ve already made it:
Another level of going all in on building when you’ve already made it: https://t.co/HRM71iBB8r
I still can't believe Twitter bought Vine for only $30M, launched the careers of 100s of the most important content creators of the 2010s and 2020s and then shut it down (presumably to save money so that the exec team at the time could buy more bad modern art for the hallways of…
Sean Frank @SeanEcom
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18K Followers 2K Following All Things Influencer Marketing & Paid Social Trusted by M&M's, Traeger, Native, & Wilson Co-CEO @KynshipcoI guess you technically did this and crushed it @RomanEcom 😂
If you’re sat there thinking business is hard right now, know that it’s hard for everyone at some stage. Just keep your head down. Focus on profit, not revenue. Or find a partner to sink £65m in to cover your losses 🤯
I can't believe this is really happening. @garrytan is officially running for Mayor of San Francisco.
It took me 7 failed businesses, and 6 months of prep to "launch" a sword company that did 2m+ its first year. It took me 3 years of hard lessons with my sword company, finding the next opportunity, and perfecting product to "launch" a candy brand that will do 10m+ its first…
@RomanEcom @northbeam Not sure about the post 7 day stuff, but I think littledata let’s you pump new by itself into CAPI
@RomanEcom @NotZainAgain Exactly, glad you know who we are now 😉
@RomanEcom @DimosKarpouzis @northbeam You can run new customer experiments with intelligems.
@RomanEcom @northbeam Use localStorage and give each visitor a unique ID.
@RomanEcom @northbeam roman i think @codyplof (who uses NB) said you can setup a new customer purchase event (with a team like elevar) and use that as your purchase event for tracking ncCVR and optimize for it in your paid media
@RomanEcom @tysondrake @northbeam Your conversion rate would just be relative to the traffic. It would be .5% instead of 5% let’s say. Good luck in ya search 🙂
@RomanEcom @northbeam You can differentiate between old and new customers through cookies. If it's a new IP address/profile then you can categorise them as new customers and set it up on google analytics to figure out their conversion rate and other metrics
@RomanEcom @northbeam look into device id tracking and segmenting based on conversion events per device id
@RomanEcom I saw their video advertisement the other day - the whole time, they were just criticizing Jira instead of talking about their product. I thought it wasn't really professional to be so vocally critical of your competitors.
TIL Thomas and George Kurian are identical twins. They both grew up in India, came to the US to study at Princeton, did Stanford GSB, McKinsey, Oracle. Thomas is the CEO of Google Cloud George is the CEO of NetApp ($21B market cap) impressive af!
Your boss is a coward and it's killing your career. Here's the honest feedback you need to hear:
@RomanEcom What do you mean? It’s the one app to rule them all
@neelesh_salian @RomanEcom Since they are angels it would make more sense then being vulture investors 😁