Oban International @ObanIntl
The leading digital marketing agency for international growth. SEO, Paid Media, Content, UX/CRO, Research, Above the line obaninternational.com Brighton, UK Joined February 2009-
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ICYMI: Curious about how AI platforms like ChatGPT and Copilot can drive traffic to your website? 📈 Learn how to dissect and understand this referral traffic with Google Analytics 4 in our latest article. Check it out now: buff.ly/4458o6R
Looking forward to Brighton SEO next week? 📅 Dave, our brilliant Head of Organic, will be sharing his SEO expertise during his two talk slots. Make sure to mark your agendas - we'll see you there! 👋 Learn more here: buff.ly/3xxllu3
AI platforms like ChatGPT and Copilot can generate links and traffic to your website 📈 If you want to understand this referral traffic in more detail, Google Analytics 4 provides a straightforward solution. Our short guide tells you what you need to know: buff.ly/4cYewlF
🌏 Livestreaming, living at home and learning on the job: a look at some of the trends defining Gen Z in APAC (via @gwidotcom) buff.ly/3U0368d
We’ve been shortlisted for a UK Company Culture Award! 🙌 Our sustainable relocation strategy in partnership with @YMCADLG has been recognised for its positive community impact ♻️❤️ buff.ly/4arlbD8 #CompanyCulture @dontpanicevents
A mobile-first marketing strategy is now pivotal for travel businesses aiming to attract international audiences 📱🌎 From SEO to the importance of localisation, we delve into what is shaping the future of travel: buff.ly/49AEicC #TravelMarketing #Tourism @ABTAtravel
🛫 From dreaming to booking, discover how to navigate the traveller's journey and boost your brand's online visibility. Plus, the latest travel trends including the rise of dupes, set-jetting, and how AI is disrupting the industry 📊 buff.ly/4aJjKjl #TravelSEO
We're excited to announce that we've been shortlisted for the #UKCompanyCultureAwards for our work with @YMCADLG 🙌 We're so proud to support such an amazing charity that prevents youth homelessness across Sussex and Surrey. Keep your fingers crossed for us! 🤞 @dontpanicevents
Happy Easter from all of us at Oban! 🐰🌎 We'll see you after the bank holiday break. In the meantime, take a look at how Easter is celebrated around the world: buff.ly/3TsSC0P
ICYMI: Google’s latest ad format testing has everyone talking, given its resemblance to the much-anticipated Perspectives tab (now renamed Forums filter) teased last summer 💬 Curious about the impact on digital marketing? Read on to find out more: buff.ly/43rbK3M
Mark your calendars! 📅 You won't want to miss Dave, our brilliant Head of Organic, at #BrightonSEO in April. For more information about both of his speaking slots, visit: buff.ly/3vdTcYr
ICYMI: Curious about the rising stars challenging tech giants? 🤔 Find out more about digital powerhouses in diverse corners of the globe – from India’s digital wallet leader to China’s electric vehicle powerhouse – in our article: buff.ly/4csjtTj
It's that time of year again! 🙌 At this April's #BrightonSEO, you can see Dave, our brilliant Head of Organic - he'll be joining the SEO Site Clinics Panel to discuss all things site SEO, and sharing his expertise at his technical talk on term weighting. buff.ly/3x3OGfF
Google has raised eyebrows with its recent experimentation with an ad format that bears a striking resemblance to the Perspectives tab hinted at last summer 👀 What does it all mean for digital marketers? Find out in our latest article: buff.ly/43qEBFC
🏆 We're thrilled to announce that we've been recognised as one of the UK's Best Workplaces™ 2024 by Great Place To Work®! This is all thanks to our amazing team who shape our outstanding company culture. Learn more about our achievement in our blog post: obaninternational.com/blog/celebrati…
Ramadan Mubarak! ☪️ During the month of Ramadan, observers vow to abstain from eating, drinking, smoking and sexual activities during daylight hours. Therefore, you may have to fast for longer depending on where you are in the world 🌎 (via Statista) buff.ly/49O2dWY
We've all know Amazon, Google, and Facebook – but what about the tech giants reshaping the landscape around the world? 🌎 From Brazil’s banking revolution to Mexico’s crypto exchange champion, these are some of the digital disrupters rewriting the rules: buff.ly/48OCTPv
ICYMI: Since OpenAI previewed Sora, its text-to-video tool, the internet has been abuzz with what it means for brands 🎥 Read our article to learn more about the opportunities and challenges Sora represents: buff.ly/43cgSZw
The theme of this year’s International Women’s Day (8th March) is ‘Inspire Inclusion’ 🙌🌎 Our Local In-Market Experts around the world reflect on equal opportunities, breaking barriers, and celebrating the strides made by women. #InspireInclusion #IWD2024
Ready to take your business global? 🌎 Read Oban’s ultimate guide to choosing and managing an international digital marketing agency ✔️ Download your free copy and unlock global success: buff.ly/3wEPiIq
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Loads of great takeaways from @DavetheSeo's talk on using search when launching new concept products/services! A couple of favourites; align ATL activity with search terms, and look for where people are complaining about problems that you can solve! #BrightonSEO
Is there an alternative solution to the problem you’re trying to solve? Dig into whether the solution works, if people are satisfied and the methods they’re using to market 💡 Cc: @DavetheSeo #hashtag #BrightonSEO
It may seem obvious, but make sure you’re matching the intent of the search. Cc: @DavetheSeo #hashtag #BrightonSEO
On that note, he encourages to choose your keywords and OWN them. Another top tip is truly understanding what problem your potential audience is looking to solve. Cc: @DavetheSeo #hashtag #BrightonSEO
@DavetheSeo goes into detail on how to launch ‘new concept’ products, using both search and more traditional forms of marketing to reach as big an audience as possible Ps: who remembers AOL keywords? 👀 #hashtag #BrightonSEO
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I'm talking in just over an hour in Syndicate 1 & 2: if you're at #Brightonseo then don't miss it, that means if you're having lunch right now make sure you skip dessert and ask them to bring the bill pronto.
👀 #brightonSEO is just around the corner... make sure you mark your agendas with both of our talks, delivered by the brilliant Dave and Laura! 🌎🔍 @brightonseo
DALLE2 prompt "Brighton SEO" #brightonseo
There's very tasty cake on the Similar.ai stand @brightonseo today. Stop by to talk about product-led SEO, automation and more. #brightonseo
Morning, #BrightonSEO! I’m Daria, PR at @ahrefs. Let’s talk about press relations (in SEO language, top DR backlinks 🥲) and sea gulls that attack walking sandwiches at the beach!
OMG, y’all! It’s not just a cool prop, they’re actually giving out ice cream from the ice cream truck at #BrightonSEO!!!
@ObanIntl We're delighted to have you with us again - what a team!
Highlights of Day 3 @brightonseo: 💡Highly inspirational talk on creativity by Max Hoppy 💡Amazing session on Google queries by @RebBerbel @KorayGubur 💡So many useful resources for improving your UX from Grecia @ObanIntl 🌅 Beautiful sunset by the sea with @juliabrightgen ❤️
Grecia from @ObanIntl discussed UX and SEO. “SEO and UX work together to make the most of your strategy”.👨💻 SEOs must not use excuses for not completing UX - with many free trials & tools to help you with UX ⬇️ #BrightonSEO
doing UX testing? - observe or test with real users - watch out for bias - use credible research sources @ObanIntl #brightonseo
Add UX insights into your SEO audits, y'all @ObanIntl #brightonseo
.@ObanIntl's Grecia Garcia Garcia teaching us about UX now, shooting down resistance points to working on UX. Don't know enough? Grecia recommends reading more from places like @NNgroup. #BrightonSEO
As probably the fastest presenter at #brightonseo besides @MordyOberstein, I'm REALLY digging the cadence of @ObanIntl's presentation right now... I could NEVER pull off a slow, serious pace like this... it's intense, y'all
Grecia Garcia Garcia on how to get your team doing UX as a part of your digital marketing #brightonseo @uwaterpistol