Panagis Karydas | Paid Ads Wizard | FB, IG, TikTok @PanagisKarydas
Paid Ads Expert for FB, IG, TikTok | Managed $40M + AD Spend boosting client revenues | Your brand’s next growth phase starts here. #AdMaster simplydominus.com Joined November 2011-
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Facebook Ad tip: Your ROAS is NOT the most important metric. Assuming you have 70% profit margin. (BER = 1.42) Which one do you prefer? A. 5 ROAS at 3k spend (8.4k profit) Or B. 2.5 ROAS at 100k spend? (105k profit)
Running facebook Ads isn’t a set-and-forget thing. You have to daily analyse your performance, optimise campaigns and apply strategies to improve conversions within the ads manager
You don't need to create ads from scratch. Here's a little secret: 1. Go to the Facebook ads library. 2. Look at your competitors' ads. 3. Take note of their winning ads. 4. Figure out what makes them successful. 5. Use it as inspiration to make your own ads. Work smarter.
Facebook Ads are like Dating - Initiating contact with someone (Placing ads in the feed) - Capturing their interest (Engaging with the ad) - Sharing more about yourself (Content on the landing page) - asking for the date (Call-to-action on the landing page) - Agreeing to go…
90% of FB ads fail. Why? People don't understand Meta's algorithm. Without good creatives you can't do anything. but good creatives alone will never scale any brand. Understanding & optimizing Meta's algorithm using advanced scaling strategies is key.
Facebook Ad tip: Your ROAS is NOT the most important metric. Assuming you have 70% profit margin. (BER = 1.42) Which one do you prefer? A. 5 ROAS at 3k spend (8.4k profit) Or B. 2.5 ROAS at 100k spend? (105k profit)
Running facebook Ads isn’t a set-and-forget thing. You have to daily analyse your performance, optimise campaigns and apply strategies to improve conversions within the ads manager
If you don't have good creatives your ads will never be profitable, but good creatives alone will never scale your brand. You need to know everything about how Facebook ads and Tik Tok ads work on the back end and how to optimize them.
Facebook Ads = High Volume, Low ROAS Tik-Tok Ads= High Volume, Low ROAS Facebook and Tik-Tok can help you scale your brand fast, BUT only if you have the correct strategies in place.
The difference between good ads and great ADS? Speed and data tracking Test your creatives fast. Test your offers fast. Test new angles fast. The quicker you move and the more data you collect, the quicker you find the winners.
I have seen a lot of brands burning their money because they are testing low-quality ads. Completely pointless. Why would you even bother testing a low-quality ad? It’s never going to bring you a good ROAS. Raise your standards.
1 mindset shift that massively increases my ad performance Diving deep into the data Instead of trying to guess what works, the data will tell you exactly what works and what is a waste of time This is why I spend so much time testing and optimizing the backend of ad accounts
Many brands miss the point of testing ads + back end optimization The goal isn’t just to find winners & cut down on losers You need to go deeper Understand everything about why certain ads failed This is how you create a predictable and repeatable process to scale your brand
❌ This face cream is so moisturizing it got rid of my wrinkles. ✅ I got asked for ID at the bar last week because they thought I was under 21! Which one do you think will convert better?
Assuming you have a seasoned pixel broad targeting on Facebook with a hook that only appeals to your ideal audience works better than highly targeted interest-based targeting Test it out on a few AD sets, and let me know your results
If you want to get a higher ROAS Stop gambling in your ad account Start tracking everything. Focus on consistent backend optimization. Scaling up winning ad sets and cut out the ones that are losing money.
If you just started running FB Ads for your brand You need to understand that without good creatives you can’t do anything. But you need to also understand that media buying/backend ad optimization matters A LOT. This is assuming the landing page/website is converting
The e-commerce advertising landscape is always changing. But one thing that always remains the same is: Human desires: - To feel loved - To belong - To care for loved ones - To feel safe Solid foundations outlast trends every time.
Did you know that you could get FREE money from running FB ads? Comment “money” below & I’ll DM you a video I made showing exactly how. (must be following to get DM)
The best media buyer in the world can't beat Meta when it comes to aligning ad spend with auction demand. Why? Meta has access to trillions of data, points sourced from millions of brand owners. If someone tries to convince you otherwise, consider that a massive 🚩🚩
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I started dropshipping to China This is what it feels like
@PanagisKarydas Its as simple as that. People complicate stuffs.
Media buying matters a lot more than these ecom "gurus" or agencies make it seem The way you test, structure the ad account, optimize and adjust budgets Will impact how well your ads perform and how much scale you can actually squeeze out of each individual creative iykyk
I’m in England now and will be here for at least a month Who’s down to meet?
Ash just told me we spent $50,000 in a single day on Meta. I didn’t even break a sweat. Why? I trust him completely. No other CMO can hold a candle to @ashvinmelwani He’s been rebuilding the organic marking side of things from the ground up for Obvi. Influencer seeding, UGC,…
Things are moving very fast over here… This game is bigger than I realized and I already thought it was huge. Meditating on two mantras: 1. What if things went better than expected 2. Don’t fuck it up
Someone bought on my website. - they were served an Instagram story ad, didn't click in time - found the brand on google - clicked a shopping ad - opted-in to your email/SMS discount - checks price/reviews on amazon (clicked ad) - bought using the discount code Who gets credit?
"Bro, you're boring" I often hear this from my friends. Why? I don't own a Rolex, I don't have a fancy car, I don't live an extravagant lifestyle. But, I'm building a business I love. I'm on my way to a $100K/month agency. Boring is awesome.
Once a year my wife and I take a week long trip and put our cell phones in our suitcase the entire time. No internet. No social media. Just quality time. This year we chose Barbados. I have been granted an exception Monday, Wednesday and Friday night for the Knicks game. See yall…
Baby steps everyday for 2 years & now we get to do cool stuff like this Based Supplements on the mat & bumpers on UFC fight pass tomorrow
Come hang and look at pretty cars tonight 💕💕
Here in the city for the Whalies (or just in the city) and not networked out? Hosting some people at the Car Club tonight. Hit me with a DM if you wanna come by.
This is insane @drinkbrez is now #2 in Food & Bev on @tiktok_us 🤯 3,060 Orders 💪 Spending more on TT than Meta right now with a lower CAC. The AOV from TT is also lower though. What sucks is we don’t get any of our customers’ data and there’s no subscription option… I’ve…
What a legendary week for @drinkbrez on TikTok Shop #2 in the Food and Beverage category only 2 weeks after we got the account back Our current high level winning strategy: - A lot of high-quality affiliates (shoutout @daniellgoldstei) - Double down on winners with Spark Ads
Genuinely don’t understand how all the Forbes ‘30 under 30’ shit actually works - do people just apply/pay/beg to be on it? As I personally know countless under 30s who are miles more self made and successful than 95% of people on these lists, yet will never feature cos they…
Ad spend this, ad spend that Why don't you go ad spend time with your family?
@PanagisKarydas All the content courses are the same. They teach process with zero understanding or nuance.
FB Ads Case Study: The Oodie I’ve created a 45-min video that breaks down the exact setup of The Oodie FB ad account with +35M in spend and 3+ ROAS > account structure > optimization > testing & scaling frameworks > winning ads > golden nuggets Link to the full video below
@PanagisKarydas The % of brands out there doing 1 mil profit months is way lower than the percentage of software companies or in general other businesses. That‘s why I‘m looking into other businesses too rn.
One of my biggest pet peeves is when people get profit and cashflow mixed up… ❌ They aren’t even close to the same thing🤦♂️🤦♂️ Where can I send people for financial literacy? 🤷♂️
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